17 episodes

B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.

Conversation Starters with Sammi Reinstein Drift

    • Education
    • 4.8 • 18 Ratings

B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.

    1.2: Sarah Frazier: How to Create More Personalized Marketing Experiences

    1.2: Sarah Frazier: How to Create More Personalized Marketing Experiences

    57% of marketing and sales leaders are not happy with their company's personalization strategy.

    Yes, you read that right. Over half of the marketers and salespeople surveyed in Drift's latest State of Personalization survey admitted that despite the plethora of data available today, companies still have not cracked the personalization code. Why not?

    Sarah Frazier, one of Drift's managers of content marketing, believes it's due to lack of strategy.

    In this episode of Conversation Starters, Sammi sits down with Sarah to talk all about how to deliver a personalized marketing experience through content. Sarah shares the tactics she uses for building out personalized content at Drift, her learnings from bad buying experiences, and tips for how marketers can start leveraging their content to start more conversations.

    Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.

    You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and Sarah on LinkedIn.

    • 26 min
    1.1: David Kim: Conversations are the New B2B Currency

    1.1: David Kim: Conversations are the New B2B Currency

    Welcome to the first episode of Conversation Starters! In this episode, Sammi sits down with David Kim, the senior director of sales productivity and strategy at Drift.

    Fun fact about David? Before he joined Drift, he actually wasn't too sure if chat was right for sales. In this pilot episode, David explains why he changed his mind about chat, how he trains his reps to have successful discovery conversations -- and continue those conversations -- and why he believes conversations are the new B2B currency.

    Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.

    You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and David Kim on LinkedIn.

    • 30 min
    Introducing: Conversation Starters with Sammi Reinstein

    Introducing: Conversation Starters with Sammi Reinstein

    Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.

    • 47 sec
    Anyone Still Out There?

    Anyone Still Out There?

    Sammi Reinstein is back with major news. Keep a close ear on this podcast feed for brand new content coming soon!

    • 42 sec
    So You Want To Hire A Conversational Marketer

    So You Want To Hire A Conversational Marketer

    So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to talk about what the day-to-day of a conversational marketer looks like, how to set goals and KPIs for conversational marketers, and how you can integrate them into your marketing team. Keep listening for tactical tips and ideas to swipe.
    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi and Sara on Twitter @sammireinstein @sara_pion @HYPERGROWTH_Pod

    • 18 min
    Simple But Not Easy – Why You Should Be Focusing On Customer Experience In 2020 & Beyond

    Simple But Not Easy – Why You Should Be Focusing On Customer Experience In 2020 & Beyond

    If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it’s the next big thing.

    One person who is living and breathing this philosophy of putting the customer at the center of everything you do is Drift’s own Julie Hogan.

    So we sat down with her to understand what the heck even is customer experience, how you measure it, and how you can start implementing it today.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Julie on Twitter @sammireinstein @sara_pion
    @jalicedev @HYPERGROWTH_Pod

    • 30 min

Customer Reviews

4.8 out of 5
18 Ratings

18 Ratings

MDeLuca3 ,

Amazing podcast

This podcast was insightful and interesting! I learned so much about b2b sales and marketing. Excited for the next one

ellen_long ,

Fun & Educational!

Basically a crash course in conversational marketing delivered in the most conversational way (pun intended), by the talented Sammi Reinstein and Sara Pion. These 🔥 marketers are knowledgeable, quick-witted, and articulate, making this podcast an easy listen that I can walk away from confidently saying I know a bit more about what conversational marketing actually is.

mjhcc13 ,

A Must-Listen for All Marketers!

Sara Pion and Sammi Reinstein outlined conversational marketing, in a clear and succinct way. Marketers must understand this idea because it’s the newest and freshest way to interact with customers today, that are wanting that “wow” experience with businesses.

They started this podcast off with a bang, and I highly recommend this podcast for modern marketers that prioritize their customers.

Check it out! 🔥

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