Conversation with Aaron McKee – Founder/CEO Purplewave.com

Machinery Pete talks fast-moving changes in the auction industry with recent notable consolidations and rapid technological advances. Pete chats with Aaron McKee, Founder/CEO of Purplewave.com, a long time leader in the online only auction space, about their big news last month (Oct. ’23) of a new partnership with Copart, Inc., a worldwide leader in the online auto auction space.

• [:35] - Machinery Pete’s talks consolidation 
• [11:06] - Interview with Aaron McKee begins
• [11:45] - Purple Wave and CoPart’s partnership
• [15:25] - Finding the right sellers to work with
• [20:24] - Early days of Purple Wave
• [26:03] - Why Purple Wave believes in no-reserve auctions
• [34:27] - Helping people make big decisions
• [47:09] - How Aaron got into the auction business
• [59:04] - Final words from Machinery Pete

Machinery Pete was founded in 1989 and has grown from its humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.

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