214 episodes

Let's nerd out where writing, psychology, and business success overlap!

On this show, we look at how to ethically apply psychological principles of persuasion.

You'll learn compelling copy tips to improve your writing of all lengths for biz.

And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.

Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker.

~ Click "subscribe" so you never miss an episode!

Copy That Pops: Writing Tips and Psychology Hacks for Business Laura Petersen, M.A.E.D.

    • Marketing
    • 4.9, 155 Ratings

Let's nerd out where writing, psychology, and business success overlap!

On this show, we look at how to ethically apply psychological principles of persuasion.

You'll learn compelling copy tips to improve your writing of all lengths for biz.

And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.

Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker.

~ Click "subscribe" so you never miss an episode!

    Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki

    Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki

    Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience.
     
    Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not.
    His #1 Amazon bestselling book will help you understand what the IRS will want to see and how they want to see it -- in simple, clear, plain English.
    Our conversation also covers...
    A Few Highlights from This Podcast: - A story about driving tanks in the Army
    - What did the Army teach Jonathan about business?
    - Why did Jonathan go into helping small businesses with taxes?
    - What are his best quick tips around taxes for entrepreneurs and business owners?
    - The $1,000,000 tax bill story. Eek!
    - Story about a guy who hid from IRS for 20 years
    - Audit Armor Basic Training Manual: Protect Your Growing Business from the IRS (grab Jonathan's book!)
    - Why did Jonathan want to write a book?
    - Did Jonathan ever feel the imposter syndrome monster breathing down his neck? How did he combat it?
    - Honest thoughts working with Lulu for publishing? [Hint: Neither of us loved the experience and we tell why]
    - Best tips for sitting down to write?
    - Why and how to use 99 Designs for an incredible book cover contest (and how it's a secret weapon for marketing your book even before it's live!)
    - Best tips for writing with “less is more” in mind
    - Laura's 10-Week Bestselling Book Mastermind...now enrolling for August 2020 start!
     
    Our Guest Jonathan Maki drove tanks in the United States Army.
    Then, shortly after receiving an MBA from the University of Notre Dame in 2008, he started helping other small business owners understand their own finances and navigate the complicated US tax system.
    He is a dedicated husband and father of two young girls, and he loves surfing with his wife in his free time.
    Learn More:
    - Depository Analysis
    - IRS Audit letter redacted
    - 7 Practices to Help Protect Your Growing Business from an IRS Audit
     
    Great Quotes "I wanted to write a book that was to outline sequential, cohesive steps of action so that it would make it easier for my clients and for me too." - Jonathan Maki "I’m so glad that I worked with you because I had the content but it’s the same as comparing the steak vs the sizzle." - Jonathan Maki "My waves of inspiration don’t come in the form of an outline." - Jonathan Maki
    Take Action Now! Amazon Bestselling Book Workshop + Resources [free] 10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 2020] To access full show notes, click here.

    • 49 min
    4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney

    4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney

    Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital. 
    Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ray’s 4 proven steps will get you from crickets to consistent growth of your brand, business relationships, and revenue.
     
    A Few Highlights from This Podcast:
    - Starts first business as a language school in Mexico with wife (who used to be his Spanish teacher)...but then swine flu hits…and it forces them to go online, which leads to huge growth (got over 4 million visits in 2019)
    - Shares a lot of personal information on your site and podcast questions...why? Psychologically what is the reason?
    - Tips for coming up with a name for your business
    - 4 steps (plus a bonus 5th step!) for his proven content amplification process
    1) Research
    2) Create great content
    3) Amplify on social media
    4) Ranking and linkbacks
    - Resources named: UberSuggest and Ahrefs.com
    - Advice on writing emails that get people to agree to link back to your content
    - What’s a realistic timeframe for all this to work and snowball? Answer may surprise you.
    - And be sure to book a free, no pressure call or jump on a live training to get help implementing what you learned. This is so valuable!

     
    Our Guest
    Ray Blakney is an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure online businesses. He and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe, and other top publications.
    In his free time, Ray is a part-time sword fighter.
    Learn More:
    LiveLingua.com
    InfiniteUpcycle.com
    Anomalous Educator Podcast
     
    Great Quotes
    “The advantage of us not needing to grow is one that a lot of people overlook. They look at it as a business. You grow, grow, grow, just for the sake of growth, and sometimes if you're happy where you are, I don't know if you're making a hundred thousand dollars a year, were you really that much happier making 120.” -Ray Blakney “Bookstores are making a comeback in the United States. Those like little niche corner shops where you used to go and read books, Barnes and Nobles, you know the big ones are going bankrupt, people want that personalized thing where you can go in and you know the seller or the seller knows you. It's like: -You know, a new book just came in that I know you would love because you, this is the kind of book that you read.” -Ray Blakney “I think a lot about names and people ask me a lot about names cause it was all about like copywriting and words and it can be really tough, but it's great to know, one you can change it, two its kind of like no one cares how much you know until they know how much you care that sort of phrase, it's like no one cares about the name of your business, they care about the results they're going to get for them or how you're going to make them feel in doing the interaction. So focusing more on that and less on the names.” Laura Petersen “So you really need to know yourself first and then write some content that is around that, we find that that's the base for creating any great piece of content is that there is a point to it, your personality is included and you know what you're trying to say in that content.” -Ray Blakney “Even if you sell 20 copies to 20 people who really need it, you did something good and you never know where those relationships could go, it can just completely snowball in a way you can't anticipate. But let's not worry about trying to please everyone and be this massive overnight success.” - Laura Petersen
    Take Action Now!
    Amazon Bestselling Book Wo

    • 52 min
    6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]

    6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]

    Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!
    This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks.
    I hope this helps you wherever you are in your journey! And jump into our 14-week Bestselling Book Group Program starting on May 25th, if you catch this in time!
     
    A Few Highlights from This Podcast:
    [05:45] - [5:00] : Alli kicks off call + Laura intro and why books matter
     
    [12:22] : Tamar intro about the book she's work on
    …vulnerable stories
    …4 chapters so far
    …afraid bc of ego to dig into
    …wants the word “hope” in there
    Finding Hope
    Acceptance
     
    [15:54] : Larry Roberts
    …1+1=Podcast
    …wrote it in 20 days
    …got emotional
    …Scrivener
    …bringing wife on the journey
    …how to start a VA business
    …Readily Random podcast
    …recovered alcoholic
     
    ]23:47] : Nancy Foote
    …¾ done about classroom management (33 years teaching)…how to get kids on your side
    …struggling bc had another book calling at her!
    …started on second book too
    …works at literary conferences part-time
    …"when I teach, I tell stories about my life"
    …Coca-Cola Hot Pants
    …Paul Harvey
    …Zero G with Mark Kelly astronaut
    …Parkinson’s, two kinds of breast cancer,
    …"how can you be so positive and upbeat?"
    …baseball with Nolan Ryan
    …Writing 6-word sentences…loving writing it…like poetry
    …shoulder surgery
    …Imposter Syndrome Monster
     
    [37:06] : Christopher Centri
    …astronomy and space science
    …struggling with things online
    …in another part of New York state
    …Mars + search for extraterrestrial life
    …Lunar Mysteries
    …Thinkific, Teachable, …wants courses
    …near Lake Erie + wine + science presentations
     
    [48:37] : Hazel Englander
    …loves wine too
    …listens to CTP!
    …model all over the world
    …famous boyfriend…backstage rock and roll parties
    …not sure about sharing bc of kids, husband, and haters
    …Queen, Sir Elton John, etc — should I name names?
    …should I have a publisher or self-publish?
    ...Tim Ferriss and Nick Kokonas podcast: https://tim.blog/2018/10/18/nick-kokonas
    They compare notes about the somewhat slimy similarities between the music and publishing industries. [timestamp: 2:26:02]
    On the Hembergers and The Alinea Project, and the upcoming Aviary Book being released independently. [timestamp: 2:41:23]
     
    Free Facebook Group for Authors
    CopyThatPops.com/facebook
     
    More Info On the 14-Week Group Program starting on Monday, May 25th
    CopyThatPops.com/14weeks
    *Past clients of Laura’s, ping her for super discount if you want to join us too (Laura@CopyThatPops.com)
     
     
    Take Action Now!
    14 Week Group Bestselling Book Program with LaptopLaura and Allison Melody
    To access full show notes click here.

    • 1 hr 16 min
    **Free Book Zoom Call: Get Your Questions Answered About Books, Publishing, #1 Bestseller, and More**

    **Free Book Zoom Call: Get Your Questions Answered About Books, Publishing, #1 Bestseller, and More**

    Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over!
    On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks!
    Join us to get support, accountability, and step-by-step direction from brainstorming...to writing...to editing...to formatting...to book cover design...to pre-marketing...to launching...to hitting #1 on Amazon...and more!
    You deserve to be an author.
    Let's do this together.
    If you are ready to say goodbye to overwhelming analysis paralysis and achieve your authorship goals with a fun, small group of like-minded entrepreneurs...this is your shot.
    So join us for a FREE brunch to hear ALL THE DETAILS!

    More info and zoom link in this Facebook event page:
    https://www.facebook.com/events/720142385464799

    • 3 min
    Warning: Unpopular Opinion - Successful Biz Buds Actually Hurt You And Psyche You Out in Business

    Warning: Unpopular Opinion - Successful Biz Buds Actually Hurt You And Psyche You Out in Business

    UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}!
    Facebook Post where you can write and share your thoughts:
    We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself!
    But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out...
    HOW IT HURTS
    You see your hardworking, successful business buddies start podcasts, write books, and speak on stage. So, you think and feel like "everyone is doing it."
    You then think and feel "it's too late for me," "I missed the boat," or "I'll never be as good as they are, plus they got such a head start, so I won't do it."
    SO, YOUR PERCEPTION IS SKEWED
    The truth actually is that you are just hanging out with go-getters.
    Most people do NOT start podcasts, write books, or speak on stage.
    Most people consume but do not create.
    Most people overthink but do not take action.
    And, more and more -- did I mention MORE? -- people are coming online every single day looking for the solutions you offer. Looking for YOUR style of speaking or writing. YOUR examples and lessons learned. YOUR wacky humor or calm speaking voice.
    HOW TO FIX
    So, I would never advise hanging out with losers to combat this misperception and get you back to reality. The side effects would be too negative.
    The recipe simply is to recognize where you are. You are in a GREAT place if this post resonates with you.
    You have a great crew around you. Keep it up. Just because your buds are rockin' it does NOT mean there isn't space and a huge -- and increasing -- demand for your unique twist and style. Audit your thoughts, audit your feelings...and reframe. Do the thing. You know what it is. Do it.  
    FEEDBACK
    Agree with me? Disagree? Did this help at all?
    Let's dialogue!
     
    Take Action Now on Your Bestselling Book!
    TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: Write a great book & hit bestseller! [not free ;)]  Click here to access full show notes.

    • 3 min
    No More Writing Copy - How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter

    No More Writing Copy - How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter

    No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter).
     
    It's like mad libs on crack. For business.
     
    You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Build" button.
     
    Then, it spits out scripts, full pages of copy, ad copy, video sales letters to read off a teleprompter. Like, anything you need for business. It's pretty ridiculous...in a good way.
     
    I'm currently testing out a script for this $19 Offer Page for My [Secret] Amazon Bestselling Categories Formula. Hopefully, it will slay and help a lot of people too.
     
    Try it out for free with a Headline Script Generator here:
     
    PODCAST EPISODE BONUS:

    Listen until the end for a heartwarming, hilarious surprise. You are guaranteed to laugh and smile. 💕🤣
     
    Then, check out Funnel Scripts...they have a free training on the landing page...and let me know if you try it out!
     
    Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: Write a great book & hit bestseller! [not free ;)]  
    Click here to access full show notes.

    • 10 min

Customer Reviews

4.9 out of 5
155 Ratings

155 Ratings

eat@joes2020 ,

A True Gem

Laura is the best, as a guest and podcast colleague. She helps you realize your true potential and what you’re capable of as a human being. I highly recommend this podcast, it needs to be in your current rotation!

Streamfinder ,

All over the place

He is an excellent host, and a heck of a lot of fun to listen to. But the subject matter is rarely about copywriting. I think it was the episode about the dominatrix that sent me over the edge. They spent most of the time discussing sexuality, childhood trauma, and kink as a form of therapy.

The podcast is more of a lifestyle podcast, rather than a discussion of copywriting. I think there’s a lot of potential with the host, but in a world of so many choices, you’ve got to dial in and perfect your message.

Keselea ,

You have to listen!!

Laura is an incredible resource on all things copy, psychology, and becoming an Amazon best-selling author! I've used the tips from her podcast and from her books to improve the show notes and copy for my podcast. I'm loving the results! Listen to this podcast immediately!

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