Copy to Freedom: The Podcast

Erin Morris
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Copy to Freedom: The Podcast

The podcast for coaches, visionaries and dreamers ready to reclaim their freedom, earn more, and live their BIGGEST life through scalable offers. Join Erin, CEO and founder of Erin Morris Co., for fun and actionable conversations about buyer psychology, launch strategies, and what it takes to create connection-first copy that gets BIG results. You’ll get a no-fluff look into the strategies that bring your offers to life, stand out and attract their dream partners. Because when you have words that connect, you have launches that convert.

Episodes

  1. JUL 15

    05. How to Find Your Stand out Brand Voice

    For the full show notes and access to resources mentioned in this episode click here. In this episode, we’re diving into the importance of creating an authentic and standout brand voice. If you’ve never sat down to craft a brand voice guide, this episode is for you. Your written branding is just as crucial as your visual branding when it comes to building a recognizable brand with loyal followers and clients. I’ll break down the exact process I use with my done-for-you clients to uncover their unique brand voice, a method that consistently earns reviews like, 'Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand.' We’ll explore how having a strong brand voice isn’t about being the loudest or most extroverted, but about being authentically you. You’ll learn how to attract your dream clients, make selling easier, and boost your conversions. By the end of this episode, you’ll have the tools to create a comprehensive brand voice guide that you can share with your team and contractors, making your copy and content creation a breeze. Topics discussed: The importance of brand voice How to know if you’ve got a brand voice problem What a brand voice isn’t and the mistakes you’ve been making in your messaging How to increase the value perception of your brand Voice hack yourself to uncover your unique self and “you-isms” Take your brand off-screen to become memorable in your dream clients' minds How to create a brand voice guide that creates cohesion, authority, and trust Connect with Erin: Website: https://erinmorris.co/ Instagram: @erinmorris.co Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.  All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.

    29 min

  2. JUN 12

    04. The Strategy and Copy Assets You Need for Your Next Launch

    For the full show notes and access to resources mentioned in this episode visit: https://www.erinmorris.co/blog/b/04-Strategy-Copy-Assets-Launch In today's episode, we’re chatting about the essentials of a live launch strategy and the assets you need to execute it seamlessly. If you’ve ever picked a launch date and then freaked out about all the stuff you need, this is for you. Trust me, launching doesn’t have to be super stressful or overwhelming. With the right prep, you can avoid that last-minute scramble or have plenty of time to find the contractors to outsource parts of your launch. This episode covers everything from the pre-launch emails to your sales sequence and everything in between so you’ll have a clear plan and know exactly what assets are required. I’ll also going through a more detailed overview of what to include in each sales email.  Whether you’re launching solo or have a team, this episode will help you feel prepared and confident, making your launch a big success – aka more sales, more money, more clients and more impact. Tune in and let’s get you ready for an amazing launch!  Topics discussed: Discover how many pre-launch emails you need to effectively nurture your audience Learn the optimal order to write your sales copy and see how it can transform your entire launch Master the A-Z of what to include in a high-converting sales sequence Use emails to overcome common objections by showcasing your authority Perfect the timing and structure for your email campaign  Connect with Erin: Website: https://erinmorris.co/ Instagram: @erinmorris.co Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.  All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.

    29 min

  3. MAY 14

    03. How to Uncover Juicy & Irresistible Messaging Angles

    Description: For the full show notes and access to resources mentioned in this episode visit: https://erinmorris.co/blog/b/03-Uncover-Juicy-Irresistible-Messaging-Angles  Ever wanted to get an inside look into the mind of your audience? I’m back with part 2 of the Simplify Your Copy series and in today's episode, you’ll learn to uncover irresistible messaging angles that create that "OMG, she's in my head" response so clients need what you’re selling. Through real-life examples, you’ll get a look into “Phase 1: Position” of my connection-first framework to walk away with actionable strategies that identify your audience's pain points, desires, and unique challenges to create copy that drives conversions and sets your business apart. Take your copywriting skills to the next level and transform your launch. Whether you're a seasoned entrepreneur scaling to 7 figures or a newer coach working toward 6-figures, this episode will pull back the curtain on mistakes I see the majority of business owners making with their copy, regardless of how long they’ve been in business. Topics discussed: How to understand what your audience needs to hear before writing anything. Why you’re doing all the things ... but aren’t getting the conversions you want. How generic and ambiguous language in copywriting is the cause of poor sales  The role of specificity and emotional resonance in crafting compelling messaging that drives action. A strategy that delivers 80% results for just 20% effort (that you can do today) A real-life example of how I helped a client dig beneath surface-level copy to get to the heart of her audience's desires.   Strategies for uncovering the juicy and irresistible messaging angles to use in your sales copy.  Links/Resources Mentioned: Connection Cure – Write copy that actually converts. Get 45+ proven voice of customer and market research questions to find the words that connect with your audience, boost authority, build trust, and create demand for your programs. Connect with Erin: Website: https://erinmorris.co/ Instagram: @erinmorris.co — Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.  All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.

    19 min

  4. APR 23

    02. Debunking 11 Copywriting Myths That Are Costing You Sales

    For the full blog post, transcript, and access to resources mentioned in this episode click here. In today's episode, we’re talking about 11 copywriting myths. The problem with believing many of these myths is that they negatively influence your messaging and how you communicate about your programs.  Tune in as we debunk the myths and misconceptions floating around our industry. You'll write more effectively, connect deeper with your audience, and convert higher. Topics discussed: Should you "sell the benefits, not the features"?  What does it mean to meet your audience where they’re at and how you can bridge the gap between awareness and action? How to use sales psychology ethically to establish authority and drive demand for your offers. Is talking about pain points unethical marketing or is this crucial for building credibility and connection Now that attention spans are shrinking, should you be writing long-form copy?  How to use copy to form connections with your audience Links/Resources Mentioned: The 6-Figure Sales Page Outliner – How to write a buyer psychology structured sales page so you stand out, drive engagement, and increase conversions while activating the subconscious decision-making process of your audience. Connection Cure – Write copy that actually converts. Get 45+ proven voice of customer and market research questions to find the words that connect with your audience, boost authority, build trust, and create demand for your programs. Connect with Erin: Website: https://erinmorris.co/ Instagram: @erinmorris.co — Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.  All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a game-changer if you’ve got an upcoming launch or need an existing piece of copy improved.

    25 min

  5. MAR 21

    01. Sections of a High Converting Sales Page

    For the full show notes and access to resources mentioned in this episode click here. In today's episode, we’re talking about the 16 sections of a high-converting sales page. So many people as me, “how long should a sales page be” and that’s a hard question to answer because depending on price point and other factors this can change drastically.  Instead, I determine how long a page is, not by word count, but by asking “Have I answered everything that people need to know to make an informed decision?” To do that, I complete each of the 16 sections you’ll learn about in this episode.  This is part one of the Simplify Your Copy series where we’re uncomplicating the copy process and diving into only what you need to know as a non-copywriter. Tune in now! Topics discussed: The question you should be asking instead of how long should my sales page be. The 16 sections to include on your sales page. Understanding how to structure your sales page in a way that makes sense and converts buyers. The easiest place to start your sales page (and hint, it’s not the headline). Uncomplicate what goes into each section of a high-converting sales page. My take on whether to add individual feature values. Links/Resources Mentioned: Market Research Guide: https://erinmorris.co/voc-pdf Connect with Erin: Website: https://erinmorris.co/ Instagram: @erinmorris.co Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.  All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved

    25 min

  6. MAR 19

    00. Intro: My Journey from Backpacker to Launch Copywriter

    For the full show notes and access to resources mentioned in this episode visit click here. In this episode, we’re diving into the journey I took to break free from a conventional life path and what got me to where I am today.  Take a BTS look into my story of leaving behind societal expectations to create a lifestyle on my own terms and why I am SO passionate about helping other women create their freedom-based lives. From working as a ski instructor to living and traveling to almost 50 countries, crossing the Atlantic Ocean by boat and many other adventures around the world.  Join me to explore what led to the birth of Erin Morris Co. – A launch copy studio for dreamers and visionaries. Topics discussed: My Journey from 13 years of backpacking the world and breaking through societal norms to discovering my purpose as a launch copywriter. My unconventional lifestyle, pursuing passions and exploring the world Navigating societal expectations and breaking free from the "shoulds" Challenges faced along the journey, including societal judgment and self-doubt Finding stability and purpose amid uncertainty Discovering the power of entrepreneurship and copywriting Building a business from the ground up that allowed me to continue living my dream lifestyle A mission was born – To help others earn more and live their BIGGEST life -- because life is too short to stay in the lines. – Thank you for listening to the first episode of Copy to Freedom: The Podcast. Subscribe for more lighthearted, inspirational, and actionable chats about business, marketing, and reclaiming your freedom.  Connect with Erin: Website: https://erinmorris.co/ Instagram: @erinmorris.co Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.  All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.

    18 min
  • 6 Episodes

About

The podcast for coaches, visionaries and dreamers ready to reclaim their freedom, earn more, and live their BIGGEST life through scalable offers. Join Erin, CEO and founder of Erin Morris Co., for fun and actionable conversations about buyer psychology, launch strategies, and what it takes to create connection-first copy that gets BIG results. You’ll get a no-fluff look into the strategies that bring your offers to life, stand out and attract their dream partners. Because when you have words that connect, you have launches that convert.

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