Copy to Freedom: The Podcast

Erin Morris
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Copy to Freedom: The Podcast

The podcast for coaches, visionaries and dreamers ready to reclaim their freedom, earn more, and live their BIGGEST life through scalable offers. Join Erin, CEO and founder of Erin Morris Co., for fun and actionable conversations about buyer psychology, launch strategies, and what it takes to create connection-first copy that gets BIG results. You’ll get a no-fluff look into the strategies that bring your offers to life, stand out and attract their dream partners. Because when you have words that connect, you have launches that convert.

  1. 7 HR. AGO

    12. Million Dollar Messaging: Use This Simple Hack to Write “OMG, She’s in My Head” Copy

    “Wow. She really knows how I feel.” That’s exactly what you want your audience to think when they’re interacting with your brand. Whether through social media content, video trainings, webinars or your sales copy. If you’ve ever felt like you’re doing all the things but can’t figure out why it’s not working or what’s not connecting, you're likely not in alignment with your audience. I’m breaking down a simple hack to creating copy that makes your dream clients think, “OMG, she’s inside my head!” It all comes down to market research. By deepening your understanding of your dream clients, what they desire, their fears, and their objections, you’ll increase engagement and brand authority, reduce the time it takes to write effective copy and content and exponentially grow your business.  What You’ll Learn in This Episode: 5 simple steps to conduct market research without feeling awkward A swipe template to invite your audience to your calls How to find the right people for your market research calls (so you’re getting real, useful insights—not just random opinions) How to take this raw data and turn it into messaging that connects and converts The exact questions to uncover your audience’s deepest desires, frustrations, and buying behaviors Resources & Links Mentioned: Grab the Market Research Blueprint: launchwitherin.com/voc Follow me on Instagram: @launchwitherin

    25 min

  2. FEB 11

    11. Debrief Like a Pro: 3 Steps to Find Hidden Leaks & Optimize Your Next Launch

    In today’s episode, I’m showing you my simple 3-step process for a launch debrief. If you’ve ever tracked metrics but didn’t know how to use them for improvements or don’t know what data points to collect or how to run a strategic debrief this is the episode for you. Use this launch debrief formula to analyze your results and pinpoint exactly what worked (and what didn’t). This seriously is the easiest way to have a smarter and more profitable next launch.  Plus, I’ve got a FREE Launch Debrief Workbook to walk you through this entire process. Grab it atlaunchwitherin.com/launchdebrief and let’s make your next launch your most stress-free and high-revenue one yet. What You’ll Learn in This Episode: Why launch debriefs should become a non-negotiable part of your launch timeline The 3-step process to easily audit your launch Why your emotions lie to you about your launch results How to identify leaks in your funnel so you can optimize for more conversions What metrics actually matter (and how to interpret them) The “Good, Average, Needs Work” scale The mindset shift that separates successful CEOs from stressed-out creators A breakdown of my problem-brainstorming process to pinpoint exactly what to improve Resources & Links Mentioned: 📌 FREE Launch Debrief Workbook:https://launchwitherin.com/launchdebriefMy New Instagram Account! Follow me@launchwitherinThe Luckiest Person I Know Meditation –Listen on YouTubeBook Rec:The Gap and The Gain by Dan Sullivan & Benjamin Hardy 💖 Loved This Episode? If this episode resonated with you, the best way to supportCopy to Freedom: The Podcast is to: Leave a rating & review – It helps more adventure-loving course creators find the podcast, have more profitable launches and live their dream life.Tag me on my new Instagram 💃@launchwitherin and tell me your biggest ah-ha moment! Together, we’re building a global community of freedom-driven women who are making bank, calling the shots, and living life ontheir terms.

    27 min

  3. FEB 4

    10. Write Emails Your Audience Can’t Ignore, A Live Email Audit

    Ever opened an email only to instantly delete it? Ever skimmed an email and found nothing worth reading so you X right on out. Of course, you have! As a marketer, I read emails with a different lens. I’m constantly in audit mode, asking: Why did this catch my attention? What made me want to click? Why does this feel engaging, while another email feels like white noise? In today’s episode, I’m taking you inside my brain as I audit a sales email from an established agency. Spoiler: it’s not terrible, but it’s generic and blends into the other emails in your inbox. And the biggest killer of conversions isn’t people saying “no”, it’s indifference or a lack of interest. I’ll break down what the email did well, where it fell flat, and how small, strategic tweaks could have transformed it into a conversion powerhouse. Whether you’re working on getting better at email marketing or messaging in general this episode is packed with actionable takeaways you can apply today. Walk away with: The simple copy tweak instantly makes your emails feel more personal and connected to the reader. Why words like “exclusive” and “game-changing” reduce your credibility (and what to say instead). The #1 mistake in most marketing emails—and how to avoid it. How to create deeper connection through your copy. The importance of specificity in your messaging and how to use it to convert readers into buyers. Are you a course creator looking to refine your launches with a dialed-in strategy to ensure your next launch is more profitable? I’m looking for 5 course creators to help me beta test my new high-touch mentorship program. If you’re ready to create consistent, relaxed and profitable launches, send me an email with the word “MENTORSHIP” to learn more. Resources and Links Mentioned Interested in high-touch mentorship? Email me “MENTORSHIP” at erin@erinmorris.co Simplified Millions Masterclass – Learn to reverse-engineer your sales goals and create predictable revenue while working fewer hours. Watch the free training here. Go to my website: ErinMorris.Co

    38 min

  4. JAN 28

    09. My Instagram Account Got Deactivated, A Special Offer For Course Creators

    What would happen if your Instagram account got deactivated?  In this super vulnerable episode, I’m sharing the rollercoaster I’ve been on after my Instagram account got deactivated last week and how I’m using it as a sign from the universe to go full speed into the pivot I’ve been scared to take.  I’ll be chatting about this pivot and why I’ve been feeling more aligned to remove done-for-you copy services and instead how I can support you to have more predictable, more profitable and less overwhelming launches. We’re chatting about: The rollercoaster of emotions that comes after losing all of your followers Jumping around and swapping strategies is delaying your growth. How to get your business to fuel your lifestyle instead of seeing more of the coworking space than the city you’re currently exploring. One of my favorite quotes by Brendon Burchard and how I use it to remind myself that I am, in fact, doing great. A special offer and BTS look at my new high-touch mentorship program for course creators Resources and Links Mentioned Send me an email! erin@erinmorris.co See if you’re the right fit for the beta launch: email me the word “MENTORSHIP” and a bit about your business. Simplified Millions Masterclass – Reverse-engineer your launch goals, identify leaks in your funnel, and create predictable, scalable revenue—all while working part-time hours. Watch the training here. Book a Free Strategy Call with Me – Let’s strategize your entire year of launches together. Let’s chat!

    20 min

  5. JAN 21

    08. Your Best Year Yet: Master Any Skill

    Are you ready for 2025 to be your best year yet? The year you pop TF off? The reason people set goals and don’t hit them is often due to a lack of momentum. If you’re not seeing results it’s hard to stay motivated. In this episode, we’re diving into how you can master any skill and become your next-level self.  Whatever your goals are, whatever is on your vision board, tune in to learn how to make sure that in December 2025 you’re sharing on IG that what you desire has become your reality.  I’m breaking down the 10 Steps to Progressive Mastery (from Brendon Burchard’s High Performance Habits) and showing you how to apply them to launching, Instagram or whatever skill you want to master for your best year yet. What You’ll Learn in This Episode Why being “consistent” is the reason you’re not growing 10 Steps to mastering any skill How to use the 10 Steps of Progressive Mastery to get better at live launching The importance of stretch goals, visualizing success, and attaching meaning to your launch journey. How to identify critical success factors and stop wasting time on ineffective strategies. Resources and Links Mentioned Instagram Membership – OOO Club Simplified Millions Masterclass – Reverse-engineer your launch goals, identify leaks in your funnel, and create predictable, scalable revenue—all while working part-time hours. Watch the training here. DM me on Instagram (@erinmorris.co) – Let’s chat about your launch strategy or questions from this episode! Funnel Gorgeous: About Darn Time Course – A course I recommend for mastering project timelines and realistic task management. Get it here. Book a Free Strategy Call with Me – Let’s strategize your entire year of launches together. Let’s chat!

    25 min

  6. JAN 14

    07. Plan Your 2025 Launch Calendar Like a 7-Figure CEO

    Are you tired of feeling overwhelmed and overworked every time you launch? In this episode of Copy to Freedom, we’re diving into how to plan your 2025 launch calendar so you can finally experience stress-free, profitable launches that align with your freedom-based lifestyle. From leaving enough prep time to using an ascension strategy that builds momentum between launches, I’m sharing the exact steps you need to map out your year like a CEO. You’ll learn how to create a launch plan that eliminates chaos, reduces overwhelm, and sets you up for consistent 6-figure results. Whether you’re re-launching a proven offer or planning your first-ever launch, this episode will help you simplify your process, focus on what matters, and hit your revenue goals without sacrificing your lifestyle. What You’ll Learn in This Episode The biggest mistake most business owners make with launch prep—and how to avoid it. Why planning quarterly launches can give you more focus, consistency, and predictable revenue. How to align your launches with key dates (like Black Friday and New Year’s) to maximize sales. What an ascension launch strategy is—and how it makes selling easier by building on previous launches. How to know which tasks to delegate or outsource so you can focus on your zone of genius. Timestamps [00:00] Teaser: Plan Your 2025 Like a CEO—The Simplified Way [02:00] Why Launch Planning is Key to a Freedom-Based Business [07:30] Avoiding Launch Burnout [14:15] Mapping Out Your 2025 Launch Calendar Step-by-Step [17:55] Align Your Launches with Key Dates & Buyer Behavior [23:15] How to Use an Ascension Launch Strategy to Build Increase Sales [25:50] Knowing When to Hire a Copywriter or Support Team [28:30] Recap: Your 5-Step Plan for Simplified, Stress-Free Launches Resources and Links Mentioned: Simplified Millions Masterclass – Learn how to reverse-engineer your launch goals, identify leaks in your funnel, and create predictable, scalable revenue—all while working part-time hours. Watch the training here. DM me on Instagram (@erinmorris.co) – Let’s chat about your launch strategy or questions from this episode! Funnel Gorgeous: About Darn Time Course – A course I recommend for mastering project timelines and realistic task management. Get it here. Book a Free Strategy Call with Me – Let’s strategize your entire year of launches together. Let’s chat!

    32 min

  7. JAN 7

    06. Change Your Life & Your Bank Account: Never Have a Hit-or-Miss Launch Again

    Is 2025 the year you blow up your revenue? The year you finally cross the 6-figure launch milestone? The year you working less & live more? If you said F*ck YES!, then this episode is for you. 6-figure launches don't happen on accident. If you're 1:1 programs are maxed out but your group programs are stuck at 25-50% capacity you're likely making 1 or more of the 5 mistakes we'll be chatting about in this episode. In this episode of Copy to Freedom, you'll learn how to change your life and your bank account by never having a hit-or-miss launch again. Imagine if every time you launched, you consistently brought in 6-figures or better... That's what you'll learn today. From messy email strategies to ineffective messaging, I’ll walk you through the exact steps to identify the gaps in your funnel, reverse-engineer your revenue goals, and finally hit that $100K milestone. This isn’t just about numbers—it’s about creating a stress-free, scalable process that supports your freedom-based lifestyle. What You’ll Learn in This Episode: Why list quality matters more than list size—and how to attract leads who are actually ready to buy. The math behind a $100K launch (hint: it’s not magic—it’s metrics). Why sending more emails during your launch is critical for success. How doing too much is killing your revenue potential—and the one thing to focus on instead. Why bland, generic messaging could be the silent killer of your sales—and how to make your copy pop. Timestamps: [00:00] The $100K Launch Myth—Why Winging It Won’t Get You Results [02:00] Introduction: Why This Episode Will Elevate Your Sales [07:30] List Quality vs Quantity [13:15] How to Reverse Engineer Results [20:45] Are you Sending Enough Emails? [26:30] Always in Hustle Mode? It’s Probably Because You’re Doing Too Much [33:10] Is Your Messaging Generic? Resources and Links Mentioned: Simplified Millions Masterclass – How to reverse-engineer a 6-figure launch and create predictable revenue while working fewer hours. Watch the training here. DM me on Instagram (@erinmorris.co) – Say hi and send me your biggest takeaway from today’s episode. Book a Call to Work With Me – https://erinmorris.co/contact --- If this episode lit a fire under you to take your launches to the next level, I’d love to hear from you! Send me a DM on Instagram with your biggest takeaway, or share this episode with a friend who needs to hear it. If you’re ready to simplify your business model, optimize your funnel, and finally hit that 6-figure milestone, don’t forget to sign up for my Simplified Millions Masterclass.

    30 min

  8. 07/15/2024

    05. How to Find Your Stand out Brand Voice

    For the full show notes and access to resources mentioned in this episode click here. In this episode, we’re diving into the importance of creating an authentic and standout brand voice. If you’ve never sat down to craft a brand voice guide, this episode is for you. Your written branding is just as crucial as your visual branding when it comes to building a recognizable brand with loyal followers and clients. I’ll break down the exact process I use with my done-for-you clients to uncover their unique brand voice, a method that consistently earns reviews like, 'Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand.' We’ll explore how having a strong brand voice isn’t about being the loudest or most extroverted, but about being authentically you. You’ll learn how to attract your dream clients, make selling easier, and boost your conversions. By the end of this episode, you’ll have the tools to create a comprehensive brand voice guide that you can share with your team and contractors, making your copy and content creation a breeze. Topics discussed: The importance of brand voice How to know if you’ve got a brand voice problem What a brand voice isn’t and the mistakes you’ve been making in your messaging How to increase the value perception of your brand Voice hack yourself to uncover your unique self and “you-isms” Take your brand off-screen to become memorable in your dream clients' minds How to create a brand voice guide that creates cohesion, authority, and trust Connect with Erin: Website: https://erinmorris.co/ Instagram: @erinmorris.co Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.  All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.

    29 min
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About

The podcast for coaches, visionaries and dreamers ready to reclaim their freedom, earn more, and live their BIGGEST life through scalable offers. Join Erin, CEO and founder of Erin Morris Co., for fun and actionable conversations about buyer psychology, launch strategies, and what it takes to create connection-first copy that gets BIG results. You’ll get a no-fluff look into the strategies that bring your offers to life, stand out and attract their dream partners. Because when you have words that connect, you have launches that convert.

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