Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs

Sara Gillis
Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs

When you show up as yourself in business, you feel good in your work, so you're able to DO good for your clients and for the world. But with so many “must-have” tactics and strategies online, it isn’t always easy to shed the “shoulds” and express yourself wholeheartedly. Your host, Sara Gillis, and her guests drop-kick the tired ol’ strategies that everyone else is using and empower you to change the script to what makes you different, so you can show up online in a way that feels like, “That’s so me.” Here, you’ll find practical advice to uncover the brand voice that’s already within you so you can infuse your creative business with your stories and the heart behind your work. If you’re ready to feel confident in showing up as yourself online, passionate about what you offer, and fearless in communicating your value, the Copywriter on Call podcast is for you. You’ll also find stories and examples of the blocks that get in our way from showing up as ourselves online. You’ll learn strategies to work through these challenges in favor of owning your quirky, vulnerable, and authentic self, front and center in your writing, in your visual imagery, and in your marketing as a whole. Your host, Sara Gillis, is a copywriter and the owner of What Sara Said. She helps female creative business owners, especially photographers and solopreneurs, stand out through words. After teaching writing and communication strategies for nearly a decade, Sara left education and launched What Sara Said to help business owners like YOU craft copy that’s word-magic for your ideal client. You can learn more and apply to work with Sara at WhatSaraSaid.com, or connect with her on Instagram @hellosaragillis.

  1. ١٣ ربيع الآخر

    The Evolution of Email Marketing with Maddie Peschong | E58

    In this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand photographer, coach, and photography studio owner Maddie Peschong about how she uses email marketing in her business. She's been a photographer for more than 12 years, and a brand photographer and educator since 2020. Maddie's used email to market her business as a photographer serving local clients and as an educator serving clients virtually, so learning her perspective on email marketing is so helpful! ⭐ MEET MADDIE PESCHONG: Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands. ⭐ CONNECT WITH MADDIE: Website: https://www.maddiepeschong.com/ Instagram: https://www.instagram.com/maddiepeschong/ Blog: https://www.maddiepeschong.com/blog Free Shot List: https://maddiepeschong.com/shotlist 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz ⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578 ⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1 CONNECT WITH SARA: 🌐 Website: https://whatsarasaid.com/ 📸 Instagram: https://www.instagram.com/hellosaragillis/ 🎥 YouTube: https://www.youtube.com/@hellosaragillis

    ٤٦ من الدقائق
  2. ٢٩ ربيع الأول

    Pinterest Strategies for Photographers with Laurel Vines | E56

    On today's episode of the Copywriter on Call podcast, Sara chats with Laurel Vines, brand and Showit web designer and Pinterest manager, all about how photographers can use Pinterest to grow their businesses. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz ✨ MEET LAUREL VINES OF VINEYARD CREATIVE CO.: Laurel is a brand and Showit web designer specializing in full-funnel marketing and strategic traffic growth through SEO-focused websites and Pinterest marketing for creative service providers and course creators. She's passionate about helping women build a sustainable online businesses through a strong brand identity and long term marketing strategies that will yield abundant results. When she's not on her laptop sipping chai and brainstorming new brands and SEO strategies, she's exploring the midwest with her husband, cuddling her two cats or enjoying a glass of wine and some vintage jazz. CONNECT WITH LAUREL: 🌐 Website: https://vineyardcreativeco.com/ 📸 Instagram: https://www.instagram.com/vineyardcreative.co/ 💻 MENTIONED IN THE EPISODE: FREE Pinterest Strategy Guide: https://vineyardcreativeco.com/pinterest-marketing-strategy-guide Pin Inspector: https://www.pininspector.com/ Laurel's Blog Post: The Best Pinterest SEO Tools for Entrepreneurs: https://vineyardcreativeco.com/blog/pinterest-seo-tools/ ⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578 ⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1 CONNECT WITH SARA: 🌐 Website: https://whatsarasaid.com/ 📸 Instagram: https://www.instagram.com/hellosaragillis/ 🎥 YouTube: https://www.youtube.com/@hellosaragillis

    ٣٧ من الدقائق
  3. ١٥ ربيع الأول

    That's So Me: Natasha's Retainer Client Experience | E54

    On this episode, photographer Natasha Sewell, who's based in Washington, D.C., shares her experience working with What Sara Said on retainer. Each month, Sara creates blog content, marketing emails, and other copywriting projects to save Natasha time and help her serve her clients more effectively. ⭐ MEET NATASHA, OWNER OF NPS PHOTOGRAPHY (https://npsphotography.com/): Natasha started her business in 2013 as a posed newborn and family photographer. She operated an in-home studio for three years before opening her 1,000-square-foot studio space in NC. In late 2019, Natasha began transitioning her photography business to Washington, DC and began offering in-home lifestyle photography - a HUGE change. In the midst of a worldwide shutdown, Natasha continued to expand her lifestyle photography offerings and made the move to living full-time in DC. In 2023, Natasha started offering various education opportunities for fellow photographers. ⭐ RESOURCES MENTIONED IN THIS EPISODE: Access Natasha's freebie for photographers: 4 Must-Have Website Resources to Uplevel Your Client Experience! https://npsphotography.com/photography-freebie-website-client-experience/ Learn more about working with Sara on retainer: https://whatsarasaid.com/services/ 🗣️ SARA'S FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. ⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578 ⭐ SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021ae7b4792&nd=1 CONNECT WITH SARA: 🌐 Website: https://whatsarasaid.com/ 📸 Instagram: https://www.instagram.com/hellosaragillis/ 🎥 YouTube: https://www.youtube.com/@hellosaragillis

    ٢٣ من الدقائق

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When you show up as yourself in business, you feel good in your work, so you're able to DO good for your clients and for the world. But with so many “must-have” tactics and strategies online, it isn’t always easy to shed the “shoulds” and express yourself wholeheartedly. Your host, Sara Gillis, and her guests drop-kick the tired ol’ strategies that everyone else is using and empower you to change the script to what makes you different, so you can show up online in a way that feels like, “That’s so me.” Here, you’ll find practical advice to uncover the brand voice that’s already within you so you can infuse your creative business with your stories and the heart behind your work. If you’re ready to feel confident in showing up as yourself online, passionate about what you offer, and fearless in communicating your value, the Copywriter on Call podcast is for you. You’ll also find stories and examples of the blocks that get in our way from showing up as ourselves online. You’ll learn strategies to work through these challenges in favor of owning your quirky, vulnerable, and authentic self, front and center in your writing, in your visual imagery, and in your marketing as a whole. Your host, Sara Gillis, is a copywriter and the owner of What Sara Said. She helps female creative business owners, especially photographers and solopreneurs, stand out through words. After teaching writing and communication strategies for nearly a decade, Sara left education and launched What Sara Said to help business owners like YOU craft copy that’s word-magic for your ideal client. You can learn more and apply to work with Sara at WhatSaraSaid.com, or connect with her on Instagram @hellosaragillis.

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