Corporate Strategies for Small Business Success: A Conversation with Sigrid Garavito on SEO, Paid Ads, and Social Media

In this episode of The Table Rush Talk Show, I sit down with Sigrid Garavito, founder of Serif X Digital Consulting, to uncover how small businesses can thrive in a competitive digital landscape. Drawing from her extensive experience in corporate marketing for major food brands, Sigrid shares the top three digital marketing priorities every small business must focus on: local SEO, paid digital advertising, and social media management.

We also discuss the importance of asking the right questions when choosing a digital partner, why so many small businesses struggle with visibility, and the biggest mistakes to avoid in marketing. Whether you’re a seasoned entrepreneur or just starting, Sigrid’s insights will empower you to take your marketing strategy to the next level.

Show Notes:

What we cover in this episode:

• Sigrid Garavito’s journey from corporate marketing to small business consulting.
• The top three digital marketing must-haves for small businesses:
  1. Local SEO for visibility.
  2. Paid digital advertising on search and social media.
  3. Social media management for engagement and growth.
• The critical questions to ask when hiring a digital marketing agency.
• How small businesses can compete with larger brands using targeted strategies.
• Why focusing on the essentials is key to sustainable growth.

Find Sigrid Garavito and Serif X Digital Consulting at:

• Website: seraphx.com
• Schedule a consultation: seraphx.com (upper right of the website)

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