CPG Launch Leaders Bold Strategies, Inc

Taking a product from the kitchen’s soup pantry to the shelf takes a lot of hard work, but, more importantly, an authentic concept and a solid community.

Drawing from her experience founding a startup, Chitra Agrawal, Founder of Brooklyn Delhi and Author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn [A Cookbook], joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers. 

Join us as we discuss:Chitra’s approach to organic growth and why she refuses to give up on her vision for fundraising purposesHow Brookly Dehli co-manufactures with co-packers while maintaining high-quality productsThe importance of building a solid and supporting community before launching on a large scaleHow large retailers leverage social media platforms to introduce new products onto their shelves

There is no silver bullet to guarantee product adoption in the marketplace. However, businesses can implement strategies before launch to improve market readiness and increase the likelihood of securing a place in consumers' weekly dinners.

To dive deeper into these strategies, we’re joined by Eleni Shipp, Partner at The Partnering Group. With over 40 years of experience in marketing and innovation strategy, Eleni shares insights into the 5C Analysis and 3D framework. These powerful methodologies help businesses truly understand a product's market readiness and, if they're not there yet, how to transform them into remarkable, profitable offerings.

Join us as we discuss:
Why large companies need to keep marketing and sales functions separate post-acquisition to propel innovation.The shift towards launching products on a smaller scale to manage risks and learn from market reactions.Adjusted strategies for CPG products, focusing on digital marketing, influencers, retail media, and social mediaCurrent dietary trends and psychological thought processes influencing consumer behaviors
The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.

Success in the CPG industry is a heterogeneous concept. It can vary depending on the brand and requires patience, targeted growth strategies, and a willingness to iterate based on real consumer feedback.

In this episode, hosts Allan Peretz and Darcy Ramler are joined by Rachel Krupa, Founder of Krupa Consulting and The Goods Mart, to explore how to define, achieve, and sustain success for emerging good-for-you CPG brands. Rachel shares her insightful perspective on the power of the launch process at a smaller scale and how The Goods Mart is aiding these brands in building community and paving the way for long-term success.

Join us as we delve into:
The myriad challenges facing brands, such as pricing, storytelling, obtaining genuine feedback, and the need for capital when transitioning to larger retailers.Why emerging brands should prioritize owning their regional market and fostering a community before expanding too rapidly.The significance of meticulously selecting effective funding strategies and partnerships, and their potential long-term impacts.How brands like Olipop, Partake Foods, and Perfect Bar have successfully navigated growth challenges and introduced innovative products.
The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.

In this insightful episode of CPG Launch Leaders, hosts Allan Peretz and Darcy Ramler chat with Danny Houghton, innovator and co-founder of Carbonaut, a company specializing in low-carb bakery products. They explore the brand’s pivot to frozen foods and discuss how Carbonaut is making waves in the healthy foods market. Danny offers up his valuable point of view on how observing subtle market signals and moving fast can lead to successful product innovation and brand differentiation in the competitive CPG landscape.

Join us as we discuss:

The innovative products we saw at Expo West and the growing interest in non-alcoholic, low-carb drink mixers and international flavors.The genesis of Carbonaut, born from a noticeable demand for low-carb options online that weren’t available in retail and it’s rapid growth in both Canadian and U.S. markets.The brand’s expansion into gluten-free, low-carb pizzas and burrito wraps and sharing insights into strategy to maintain taste and dietary compliance.The shift from viewing low-carb options as a diet to a lifestyle choice, and how Carbonaut’s strategic positioning caters to this enduring trend.CPG Launch Leaders is presented by BOLD!  www.boldstrategies.com

We talk with Todd Cline, the Sr Director of Sustainability at Procter and Gamble and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts of brands like Tide, Downy, and Gain in reducing their environmental footprint and the significant role that consumer behavior plays in achieving sustainability goals. Discover how P&G is pushing the boundaries of eco-friendly practices, from championing cold water washing to their ambitious net-zero targets. Hear firsthand about their partnerships, like those with the NFL, and their exciting journey in reducing emissions. 

Key Points:
P&G's journey towards net zero by 2040 and its strategies for reducing scope three emissions.The impact of consumer behavior on sustainability, and Tide's campaigns to promote cold wash settings.Innovative partnerships and product developments aimed at reducing water and energy usage in fabric care.
CPG Launch Leaders podcast is presented by Bold Strategies, Inc.   www.boldstrategies.com

Transitioning from the corporate world to a startup presents its own set of challenges. Darcy and Allen speak with Michael Lyons, CEO of Applied Silver and a veteran in consumer goods. With a background at major corporations such as Henkel and Procter & Gamble, Michael brings a wealth of experience to the leap of spearheading a startup. Michael also talks about his journey, providing insightful perspectives on fostering innovation, cultivating brand identity, and adeptly adapting to market shifts. He also discusses the dynamic landscape of consumer products, emphasizing the critical role of agility in product development and the strategic use of consumer insights for effective brand building.

Join us as we discuss:
The dynamics of transitioning from large CPG corporations to startup leadership.Gain insights into innovative product development and effective brand-building strategies.Understand the importance of consumer engagement and agility in the fast-paced consumer goods market.
CPG Launch Leaders is presented by Bold Strategies.  www.boldstrategies.com