CPQ Podcast

Frank Sohn
  • 4.9 (14)
  • BUSINESS
  • UPDATED WEEKLY
CPQ Podcast

The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.

  1. 4D AGO

    🎙 From Blueprint to Breakthrough – Bill Barlas on CPQ, HubSpot & Xait CPQ

    In this episode, we sit down with Bill Barlas, Co-Founder and Solution Architect at Quick2Bid, a fast-growing system integrator specializing in CPQ solutions for mid-market manufacturers and enterprise service providers. With over 10 years of CPQ experience, Bill shares his unique journey—from working on his first CPQ project at a plumbing company using Blueprint CPQ (now Xait CPQ) to building a consulting firm that tailors every solution from the ground up. We dive into: How Quick2Bid balances Xait CPQ, HubSpot CRM, and PandaDoc to deliver high-impact quoting solutions Why demand for product configuration on HubSpot is surging—and how they're meeting it The top 3 business drivers for CPQ buyers today: quote velocity, quote accuracy, and faster onboarding The shift away from Salesforce CPQ—and what customers are looking for instead Where AI fits into CPQ workflows (and where it doesn’t) How Quick2Bid delivers projects—time & materials for CPQ, fixed price for HubSpot Plus, we get personal: Bill opens up about his martial arts practice, homeschooling his three kids, and how his mother and Kevin Geraghty (Blueprint CPQ co-founder) helped shape his career. If you're selecting a CPQ solution or want to understand the evolving CPQ landscape—from 2D visual quoting to AI-driven insights—this episode is packed with real-world insights and practical takeaways. 🔗 Connect with Bill: LinkedIn: William Barlas Email: bbarlas@quick2bid.com 📍 Meet him at HubSpot INBOUND in San Francisco

    32 min

  2. JUL 6

    CPQ for the AI-Native Era – Chargebee’s Take with Nikhil Muralitharan

    In this episode of the CPQ Podcast, we’re joined by Nikhil Muralitharan, Senior Director of Product Marketing at Chargebee, to explore how modern CPQ solutions are evolving for software and digital service businesses. Nikhil shares his unique journey from software engineering to product marketing leadership—and how his career path mirrors his personal theme of "connecting the dots." We dive deep into Chargebee’s API-first, modular CPQ platform, built to support hybrid sales motions like PLG and sales-assisted selling—without maintaining separate catalogs or tech stacks. With customers ranging from $3M to $150M in revenue across the UK, Europe, ANZ, and North America, Chargebee offers out-of-the-box integrations with Salesforce, HubSpot, NetSuite, Sage Intacct, and over 60 other systems. Nikhil also discusses: Their AI-generated quote summaries and vision for CPQ in an AI-native world Why sales and finance teams should operate from a shared data foundation Chargebee’s approach to billing-first CPQ architecture, SOC 1/SOC 2 and ISO 27001 compliance A new guided selling experience launching later this year Their 6-stage implementation methodology and fast go-live timelines If you're looking for a CPQ solution designed for digital growth, flexible pricing models, and enterprise-grade compliance—this episode is a must-listen. 🔗 Learn more about Chargebee CPQ at https://www.chargebee.com/cpq 📬 Contact Nikhil on LinkedIn https://www.linkedin.com/in/nikhilmuralitharan/  or via email nikhil@chargebee.com  Micro-demos of Chargebee CPQ: [Ungated] https://www.chargebee.com/cpq/demo/

    32 min

  3. JUN 29

    🎙️ CPQ Podcast: Tina Kung – 4 Generations of CPQ + Billing, Nue.io, and the Future of RevTech

    In this episode, we’re joined by Tina Kung, Co-Founder and CTO of Nue.io, a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning Ariba, Oracle, Zuora, Salesforce, CA Technologies, and more, Tina brings over two decades of experience building and evolving four generations of CPQ and Billing systems. 🔍 We discuss: Her journey from on-premise software to modern SaaS Key insights from working at Salesforce and Zuora, where cracks in the CPQ–Billing integration became clear to her How Amazon’s B2C user experience inspired her to rethink B2B Nue.io’s product strategy: real-time pricing, platform-agnostic architecture, and a unified data model The importance of empathy, resilience, and communication in solving complex RevOps challenges Why hybrid pricing models, mid-term changes, and renewals are critical in SaaS Her vision for AI in CPQ & Billing over the next 12 months The recent $20M Series A funding, the acquisition of Approvals Pro, and Nue.io’s plans for Dreamforce and Q3 events Tina also shares what sets Nue.io apart from other CPQ vendors—and how their metadata-driven, Salesforce-native approach aims to eliminate handoffs between quoting and billing entirely. 🎧 Whether you're a CPQ buyer, system integrator, SaaS leader, or RevOps pro, this episode offers rare insights into the future of revenue technology. 🔗 Learn more about Nue.io: https://www.nue.io 📊 Learn more about Nue.io in our CPQ Sales Report @ https://novuscpq.com/cpq-sales-report/  📬 Contact Tina via LinkedIn https://www.linkedin.com/in/tinakung/ or email Tina.Kung@nue.io

    32 min

  4. JUN 22

    How Twyn.ai Is Redefining Telco CPQ with AI and No-Code Simplicity – A Conversation with Frits Haas

    In this CPQ Podcast episode, Frank Sohn speaks with Frits Haas, consultant at Twyn.ai—a no-code, AI-powered platform purpose-built for the telecom industry. Based in South Africa and backed by Jurumani with 450+ employees, Twyn.ai delivers a unified OSS/BSS solution that includes CRM, CPQ, order management, help desk, and more. Frits shares how Twyn.ai empowers Tier 1 to Tier 3 telcos and ISPs across Africa, Europe, and beyond—offering end-to-end quoting, product configuration, and proposal workflows powered by NLP and intelligent automation. He explains how the platform’s rule-based configurator and geospatial tools help simplify complex telecom offerings, while real-time APIs enable seamless integration with systems like Salesforce, SAP, and Oracle BI. Beyond tech, Frits emphasizes that "people buy from people"—a lesson rooted in his role as a trusted advisor and his passion for competitive mounted archery on his farm near Johannesburg. Tune in to discover how Twyn.ai is changing the CPQ landscape for telcos—one digital twin at a time. This episode is packed with real-world advice for CPQ professionals, ServiceNow customers, and anyone interested in scaling smarter with AI, governance, and business-led configuration. 🔗 Connect with Frits Haas: https://www.linkedin.com/in/fritshaas/  🌐 Learn more about Twyn.ai: https://twyn.ai/

    32 min

  5. JUN 15

    Why Your Feedback Matters – A CPQ Podcast Community Update

    In this episode, Frank talks about CPQ Podcast listener feedback. We’ve heard from many of you that the podcast brings value in different ways—whether it’s preparing for job interviews, learning about new CPQ solutions, or gaining insights from inspiring leaders and fresh ways of thinking. To help more like-minded listeners discover the CPQ Podcast, we kindly ask you to leave an online review—especially on platforms like Apple Podcasts, Spotify, or Google Podcasts. Reviews make a big difference in helping others find the show. We also share a quick update and acknowledgment about the CPQ Sales Report, including its online availability and the latest edition. Finally, please note that registration for the June/July 2025 webinars will open on June 17. If you have any questions, feel free to reach out to us at Info@NovusCPQ.com —we’re happy to help!

    6 min

  6. JUN 8

    🎙️ CPQ Podcast | Upcoming Webinars for CPQ Buyers & Professionals

    In this special episode, host Frank Sohn shares exciting details about three upcoming webinars designed to help CPQ buyers, implementers, and decision-makers navigate the CPQ landscape more confidently. 🔹 June 24 (Date TBC) – Launch of the CPQ Briefing Subscription Get early access to exclusive insights on 15+ CPQ vendors, with 40+ briefings expected by year-end. Learn how this new resource can support your vendor research process. 🔹 July 9 (Date TBC) – CPQ Webinar auf Deutsch A German-language session covering the CPQ Sales Report and the CPQ Briefing Subscription—ideal for German-speaking CPQ professionals. 🔹 July 16 (Date TBC) – CPQ Selection Process at Novus CPQ Discover how the CPQ Briefing Documents, CPQ Sales Report, and our proven selection framework come together to help you choose the right CPQ solution. ✅ Perfect for: CPQ buyers, solution architects, sales ops leaders, and digital transformation teams 📺 Register, follow, or subscribe so you don’t miss out.

    8 min

  7. JUN 1

    Julian Hodges (Sneeyeg) on CPQ, ServiceNow, and Scaling Smart with Governance

    Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20 years of experience from Amdocs, CloudSense, and Salesforce, Julian shares invaluable insights on achieving CPQ success. Discover why strong governance and effective modeling are crucial, and how focusing on business outcomes drives project success. Julian also discusses AI/ML in CPQ for cross-sell and up-sell, the challenges of customization versus configuration, and why large enterprises trust Sneeyeg for CPQ leadership. Tune in for essential CPQ guidance! He also dives into: Sneeyeg’s 100% focus on ServiceNow and partnerships with ISVs like Logik.ai and Aria Systems The challenges of customization vs. configuration in modern CPQ implementations How AI/ML is transforming CPQ—especially in cross-sell, up-sell, and retention strategies Why large enterprises in telco, tech, and utilities look to Sneeyeg for CPQ leadership What makes productization a smart move for services firms—and what Sneeyeg is planning next This episode is packed with real-world advice for CPQ professionals, ServiceNow customers, and anyone interested in scaling smarter with AI, governance, and business-led configuration. 🔗 Connect with Julian Hodges: https://www.linkedin.com/in/julian-hodges-1ab930/ 🌐 Learn more about Sneeyeg: https://sneeyeg.com

    32 min

  8. MAY 25

    🎙 CPQ & PLM Integration: Modular Architecture Insights with Kristian Madsen

    In this episode, Frank speaks with Kristian Frøstrup Madsen, a CPQ expert with over 13 years at CPC (now part of PDSVision), about how modular thinking is reshaping CPQ for complex manufacturing industries. They cover: How CPC approaches Modular Architecture, Modular PLM, and Modular CPQ Why a product-focused background leads to better CPQ outcomes than pure IT consulting The growing need to connect PLM and CPQ Practical insights on where AI adds value to CPQ projects—and where it doesn't Partnerships with leading CPQ vendors like Tacton, Configit and Epicor Kristian also shares a personal glimpse into his life near Denmark’s “Cold Hawaii,” where he surfs with his kids—and what keeps him passionate about solving complex configuration challenges. Whether you work in CPQ, PLM, or complex B2B manufacturing, this episode offers valuable perspectives on building smarter, modular configurators. 🔗 Listen now at https://novuscpq.com/cpq-podcast-2025/ 🌐 Learn more at pfmp.com 📍 Catch CPC at Smart Variant Con in Berlin, June 23–24

    32 min
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4.9
out of 5
14 Ratings

About

The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.

Information

  • Creator
    Frank Sohn
  • Years Active
    2017 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Novus CPQ Consulting, Inc.
  • Show Website
    CPQ Podcast

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