Cracking the Case of Generational Trends in Events with Sarah Gannon

In this episode of the Event Experience podcast by Bizzabo, host Rachel Moore welcomes Sarah Gannon, director of corporate events at MathWorks, to discuss key trends and priorities for the year 2025. They cover the importance of strategic measurement, addressing generational considerations in event planning, and incorporating wellness into events. Sarah shares her journey in the events industry and offers valuable insights on how to create impactful and memorable event experiences while also emphasizing the importance of continuous learning and community involvement in the industry.

Meet Sarah Gannon, a dynamic force in corporate experiential marketing with over 25 years of expertise in crafting impactful event strategies that leave a lasting impact and fuel company growth. She has worked with global giants like BMW, IBM, and GE, and now leads the Corporate Events Team at MathWorks, a Massachusetts software innovator accelerating the pace of engineering and science. Sarah serves as a Board Director for PCMA New England and has earned accolades like Meeting Professional of the Year from MPI New England. 

Here’s what you’ll hear about in this conversation:

• How to use events as part of your brand’s broader communication strategy

• Where to find volunteering opportunities in industry associations for your career growth

• How to define your event’s clear purpose and measurement strategy

Mentioned in this episode

• Sarah Gannon on LinkedIn

• Mathworks

• The Seven Husbands of Evelyn Hugo by Taylor Jenkins

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/sarah-gannon-generational-event-trends.