Cracking The Code of Revenue Attribution with the CMO & Co-Founder of Dreamdata, Steffen Hedebrandt

On this episode of Attributed, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata.io is a guest on The RevOps & ABM Alignment Podcast hosted by Romeo Mann. 

Steffen shares his journey in B2B marketing, from his early career to his current role, where he helps companies make sense of their go-to-market data and drive growth. He discusses his experience scaling businesses like Upwork and Airtame using a data-driven approach and offers insights into marketing challenges, customer journey optimization, and resource allocation.

Steffen also explores the pros and cons of self-reported attribution, drawing from his company’s experience, and explains how Dreamdata goes beyond simple attribution models to provide deeper, more actionable insights for B2B companies.

Follow The RevOps & ABM Alignment Podcast: https://open.spotify.com/show/5ByK88qGzkwKkuuU0FjBMj

Follow Romeo Mann on LinkedIn: https://www.linkedin.com/in/romeoman/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

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