The Untrapped Podcast With Keith Kalfas Keith Kalfas
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- Business
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Small Business Ownership & Personal Development
Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.
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How the P.O.P.P Method Improved My Landscaping YouTube Videos
In today's episode, I explored the transformative power of the P.O.P.P method—Passion Overcoming the Pressure to Peacock—while diving into the art of captivating storytelling and authentic engagement. I delved into the significance of leveraging personal experiences, the hero's journey, and the oscillation method to craft compelling narratives that resonate with your audience.
From utilizing smartphones for video creation to mastering content syndication and virtual assistant support, I covered a wealth of strategies to elevate your business's online presence.
If you're ready to unleash the full potential of your entrepreneurial journey, this session is a goldmine of wisdom. Keep the passion alive and keep creating!"
"Before you ever even make videos, you can think about it or write it down. I went and looked in the mirror, and I was like, don't ever be negative. Don't whine or complain, complain on videos, and have the specific things you talk about." - Keith
Topics Covered:
00:00 - Overcoming video fears and seeking validation online.
05:18 - Overcoming challenges in starting a landscaping business.
08:25 - Professionals handle job site challenges with expertise.
11:50 - Man leaves to save world, showing personal vulnerability.
13:30 - Crossing the Rubicon leads to irreversible consequences, causing high stakes and anxiety.
16:51 - Friend with huge YouTube following, Brian Barzak, passed away tragically.
22:09 - Started successful business in just 6 weeks.
25:13 - Customize message length for greater impact on the audience.
29:13 - Planning content safeguards personal and business brands.
30:28 - Belief in self leads to emotional response and success.
36:08 - Efficiently outsource content distribution to multiple platforms. Hire help for social media and podcasting.
37:17 - You have 7 days to do it. Take care.
Key Takeaways
Embrace the "P.O.P.P Method—Passion Overcoming the Pressure to Peacock. Use your authentic passion to create engaging videos and connect with potential clients on platforms like YouTube and Facebook. Leverage the Power of Storytelling - Share relatable experiences, overcome insecurities, and build credibility by showcasing your unique journey and the transformation of your business in a compelling narrative. Content Creation Strategies - Utilize simple tools like smartphones, the "oscillation method" for engaging storytelling, and content syndication to create multiple pieces of content from one original piece, eventually building a strong online presence.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com)
Discover the 3 Steps To Crush It in Your Landscaping Business: Landscaping Free Video Series - Organic (keithkalfas.com) -
How Chasing Money Can End You Up A Failure
In this episode, join host Keith Kalfas as he embarks on a journey toward personal growth and enlightenment. Through candid stories and thought-provoking conversations, we unravel the highs and lows of elevating our consciousness. From the allure of social media stardom to the profound impact of spiritual wisdom and community bonds, discover the genuine keys to unlocking personal development. Tune in as we navigate the intricate process of integrating profound insights into our everyday experiences.
"True success is not measured by the size of your bank account, but by the depth of your spiritual growth and the strength of your connections with others."
- Keith Kalfas
Topics Covered:
Unlocking Conscious Evolution: A Personal Journey The Power of Experience: Learning Through Doing Debunking Social Media Success Myths The Path to True Success: Time, Effort, and Evolution Spiritual Growth and Guidance: Embracing the Holy Spirit Wisdom from the Wise: Navigating Success and Spirituality Key Takeaways
Authenticity Over Fame: The podcast emphasizes the importance of prioritizing genuine personal growth over the superficial allure of social media success.
Spiritual Guidance Matters: Highlighting the significance of spiritual wisdom, the podcast encourages listeners to seek guidance from within and prioritize spiritual well-being.
Community Connections: Building strong community bonds is essential for personal development. The podcast underscores the value of supportive relationships in nurturing growth.
Integration of Wisdom: Mere accumulation of knowledge isn't enough; integrating wisdom into daily life experiences is crucial for genuine personal evolution.
Embracing Challenges: Embracing challenges and setbacks as opportunities for growth is a recurring theme. The podcast encourages listeners to view obstacles as stepping stones toward enlightenment.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower -
It's time to level up your entire life IMMEDIATELY NOW!
Ready to level up your game? In this powerful session, I dive into the importance of decisive action and preparation. From fighting the good fight to maximizing every minute, I explore the significance of surrounding yourself with the right people, setting healthy boundaries, and finding your purpose. It's time to cut out distractions, gain clarity, and take a bet on yourself. This is your year to shine. Let's do this!"
"Believe in your own ability to figure things out and start taking bets on yourself. Awaken the entrepreneur within. Every single minute counts." - Keith Kalfas
Topics Covered:
00:00 - Prepare, fight, create structure to succeed.
07:00 - Find supportive people and avoid negativity.
09:05 - Increased self-awareness, connected mind and body.
11:02 - Get fired up; it's your turn now!
Key Takeaways
Every minute counts: Embrace the power of decisiveness and productivity in your daily endeavors. Set healthy boundaries: Recognize the value of surrounding yourself with individuals who uplift and support your journey. Uncover your purpose: Spend time reflecting on your aspirations and commit to pursuing your true calling with unwavering dedication.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com) -
When You See With "Eyes of Equity" The Things you See Change | IDENTITY SHIFT
In this episode of the Untrapped Podcast, host Keith Kalfas shares a breakthrough insight on the power of identity in shaping our success, particularly in the realms of small business and personal development. After returning from a speaking engagement in Atlanta and despite being unwell, Keith felt compelled to make this episode to share his realization that one's identity fundamentally controls their reaction to and utilization of information. He contrasts how people with scarcity mindsets and those with abundant, successful mindsets respond differently to the same business ideas, attributing the variance to identity. Keith delves into the psychology behind these mindsets, discussing the influence of self-limiting beliefs, the importance of conviction and alignment with higher principles, and the transformative power of letting go of what no longer serves us. He concludes by emphasizing the importance of faith, continual personal growth, and seeking higher questions to fundamentally change how one perceives and interacts with the world, thereby achieving true success and fulfillment.
"The person who is stuck in the victim scarcity mindset might intellectually be very intelligent and awake and understand they're conscious. They're here. And now they'll understand all the information coming in and they'll get excited."
- Keith Kalfas
Topics Covered:
The Breakthrough: Identity's Power Over Success Understanding Identity Through Different Mindsets The Impact of Identity on Business and Personal Growth Elevating Your Identity: Aligning with Higher Beliefs The Journey of Faith and Action Towards Success
Key Takeaways
Identity Controls Everything: Explore how your identity shapes your success in business and personal development.
Shift in Mindset: Discover a breakthrough moment after 20 years and the importance of understanding your identity's influence on decision-making.
Scarcity vs. Abundance Mindset: Contrasting the mindset of struggling individuals with successful entrepreneurs to highlight the power of identity.
Conviction and Faith: Learn about the importance of operating from a place of conviction, faith, and courage to overcome limiting beliefs.
Self-Discipline and Growth: Embrace self-discipline, let go of old beliefs, and adopt new perspectives for personal and professional growth.
Newsletter Invitation: Support the Untrapped Podcast by leaving a positive review on Spotify to inspire more listeners and help others on their entrepreneurial journey
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower -
The Challenge of Raising Prices for Clients
During today's episode, I discussed how you can raise prices for your business while keeping your existing customers happy. It was fascinating to explore the mathematical precision of price increases and how to navigate customer perceptions.
I will share more valuable insights like this at my upcoming free workshop, Level Up Your Landscaping Business. For practical tips, check out my free workbook. Find out more at Keith's Workshop - Level Up. Click This
Don't forget it's all about creating a healthy, profitable, and successful future for your business. Stay tuned for more game-changing strategies.
Topics Covered:
00:00 - Serving customers with loyalty and offering additional services can dramatically increase profits and allow for business growth.
06:56 - Undercharging for landscaping may attract low-paying clients, impacting your business identity and beliefs.
Key Takeaways:
"Gotta keep them how you got them": The importance of maintaining customer relationships while strategically raising prices. The strategic math behind price increases: Understanding the potential impact of different percentage raises on your customer base and overall revenue. Leveling up your business identity: Recognizing the need to evolve and grow your business identity and pricing strategy, and the potential benefits of attracting new clientele at higher price points.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here: https://www.keithkalfas.com/Landscaping-Series
Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
Free Budget Opt-in: Keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identify Your Power: Keithkalfas.com/superpower
2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the 2 day workshop (keithkalfas.com) -
From Itch to Enterprise with Austin Douglas
In this episode of the Untrapped Podcast, host Keith Kalfas interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services.
Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry.
Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.
"You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver."
- Austin Douglas
Topics Covered
The Business of Poison Ivy Remediation and Arborist Insights Unique Challenges and Solutions in Green Industry Services Navigating Customer Interactions and Sales in Niche Services The Misadventures of DIY Poison Ivy Removal Safety First: Electrical Hazards and Best Practices From Poison Ivy to Mosquitoes: Expanding Business Horizons Discovering Biological Controls for Pest Management Marketing Magic: Crafting Memorable Commercials The Future of Ditch the Itch: Expansion Plans and Challenges Securing Big Clients: A Deep Dive into Mosquito Control Jobs Innovative Approaches: Drones in Agriculture and Beyond Elevate Applicate: Revolutionizing Pesticide Application Education The Power of Networking and Continuous Learning in the Green Industry Key Takeaways:
Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth.
Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
Landscaping Workshop keithkalfas.com/levelup
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Smartphone Video Creation Guide: Keithkalfas.com/smartphone
Identifying Your Superpower: Keithkalfas.com/superpower
Level Up Workshop: Keithkalfas.com/levelup
Customer Reviews
Thank you, Keith.
Man.. Keith inspired me to start my business. I’m now on my second year with 159 customers. Great info!
Greatness
That’s how you describe Keith! The about of wisdom he’s developed and shares with us is priceless! Thank you for your devotion!
Great Podcast
It is very educational and helpful to me, I have learned a ton about how to charge, what to do, and how to manage my finances, really great show.