CRE Clarity Jeremy Goodrich

Welcome to the CRE Clarity Podcast with Jeremy Goodrich. Today, our guest is Winnie Cherutoh, a real estate investment and sales consultant based in Nairobi, Kenya. In this conversation, we dive deep into the similarities and differences between the US and Kenyan real estate markets. We also discuss some fundamental principles for achieving success in sales. You don’t want to miss this episode!
Learn more about Winnie and her story at creclarity.com!



01:30
Winnie lives and invests primarily in Nairobi, Kenya. With a background in statistics, she became interested in real estate in her early twenties and has been in the industry for over 6 years. Her love of numbers has helped her become a prolific underwriter.



“Kenya is a ripe market for investment.”
 
06:48
Winnie discusses the Nairobian market, noting that while it is not as mature as some European or American markets, it has grown significantly over the last two decades. The Kenyan economy is growing at an average rate of 6% annually, and there is a housing shortage of around 200,000 apartments, creating many opportunities for investors. In the past couple of years, Winnie has observed an emphasis on experience-based housing in Nairobi, aimed at building communities with more amenities.
 
Winnie is also a sales consultant. She shares some fundamental principles for achieving success in sales:
Understand your field and the market you’re in.
Learn about communication and persuasion.
Adopt a consulting approach rather than solely a sales approach.
Be intentional. Know your "why" and help your clients move forward based on that.



“I'm looking forward to seeing Africa grow. I do feel it's an emerging market  and I want to see how it grows in the future.”
 
21:14
Toward the end of the conversation, Winnie shares what she’s most excited about currently. She’s looking forward to the globalization of real estate and to seeing Africa grow.
 
Finally, Winnie shares one point of clarity with the listeners - Prioritize self-education. Learn as much as you can about the market that you want to invest in




About our Guest, Winnie Cherutoh
Winnie has been in real estate sales for over half a decade. She believes that real estate is fundamentally a relationship business and high-pressure selling is quickly dying. Winnie helps her clients to master a non-salesy effective technique that will help them close more sales and get more referrals.




Mentioned in the show:
Her LinkedIn
www.shineinsurance.com/
The REI Clarity Framework



Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 
 
Special thanks to Winnie Cherutoh for taking the time to share so many great insights with us   If you enjoyed this podcast, there’s a couple of things we need you to do right now:  ·   SUBSCRIBE to CRE Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts 
·   While you there, please RATE & REVIEW the show 
·   SHARE with friends
·   Finally, please, JOIN the CRE Clarity Facebook Group
Then, please share the show with whoever you think it will inspire.
Until the next time, We truly appreciate you listening.

Need the CRE Insurance Guy?


 

More great stories & information at:

Youtube – Blog – Podcast  

Welcome to the CRE Clarity Podcast with Jeremy Goodrich. Our guest today is Emma Powell, a real estate investor who achieved remarkable success. We'll dive deep into Emma's journey, exploring how she transformed her life – going from a stay-at-home mom of six to a multimillionaire in just five years. Discover the secrets to getting started in real estate investing and learn powerful strategies for building your path to financial freedom. Get ready to be inspired by Emma's story – tune in now!
Learn more about Emma and her story at creclarity.com!



“Managing a 10-unit building is very similar to managing 100-unit buildings.”
 
02:29
Emma transitioned from commercial and wedding photography to real estate investing, drawn by the industry's opportunities and path to financial freedom. She began by investing in duplexes and triplexes, before moving on to raising capital for larger 100-unit apartment buildings.
 
According to Emma, networking and collaborating with experienced professionals proved to be a key factor in her success.



“You should not get into the landlording business if you're only in it for the money. It should be because you love buildings, and the people who live and work in them, and you find construction, development, and all those things fascinating.”
 
18:30
Emma highlights that capital raising is a multi-step process, requiring patience and perseverance due to its time-consuming nature.
 
Emma shares how she achieved financial freedom. She balanced smaller, cash-flowing properties she owned directly with involvement in larger commercial deals. Once rental income matched their day job income, Emma and her husband quit their jobs, and eventually reached true financial freedom through the power of compounding.



“There's never a time when you don't wish you hadn’t started sooner.”
 
34:35
Toward the end of the conversation, Emma shares what she’s most excited about currently. She anticipates a demographic shift that will impact real estate investing. While acknowledging the challenge this presents, she’s also excited about the new opportunities it will create.
 
Finally, Emma shares one point of clarity with the listeners - The sooner you start, the sooner you will say you wish you'd started sooner.




About our Guest, Emma Powell
Emma went from stay-at-home mom of 6 to a multimillionaire in less than 5 years. In 2022, she hit a huge goal by retiring her husband early on real estate investing. She has partnered on almost 1,000 apartment units and sponsors a free commercial investing club to help other investors expand their portfolios. 
 
As co-founder and president of Rise Capital Invesments, a boutique private debt and equity fund, Emma has raised several million dollars of capital for joint ventures and syndications. Emma hosts Passive Income Adventures Podcast with over 50 episodes, and has been featured on nearly 100 podcasts and has an easy to interview style



Mentioned in the show:
Her LinkedIn
Rise Capital Investments: Empowering Financial Growth through Real Estate
www.shineinsurance.com/
The REI Clarity Framework



Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 
 
Special thanks to Emma Powell for taking the time to share so many great insights with us   If you enjoyed this podcast, there’s a couple of things we need you to do right now:  ·   SUBSCRIBE to CRE Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts 
·   While you there, please RATE & REVIEW the show 
·   SHARE with friends
·   Finally, please, JOIN the CRE Clarity Facebook Group
Then, please share the show with whoever you think it will inspire.
Until the next time, We truly appreciate you listening.
Need the CRE In

Welcome to the CRE Clarity Podcast with Jeremy Goodrich. Today, our guest is Alex Arenkill, a real estate developer at Enclave. In our conversation, we dive into the development process. We talk about Alex’s journey and the key steps in the industrial development process. Join us and get inspired.
Learn more about Alex and his story at creclarity.com!



01:00
Alex’s family were multifamily investors, so he grew up in the business. He explored various areas in the real estate industry but now focuses primarily on development and acquisition. 
 
At 29 years old, Alex has already gained extensive experience in real estate. He attributes his success to finding mentors, continuous learning, and networking.



“The commercial real estate business is all about building and nurturing relationships.”
 
11:30
Alex is an industrial developer based in Chicago. His company, Enclave, manages $1.5 billion in assets. They primarily work with businesses ranging from Fortune 500 companies to the middle market.
 
Alex shares the key steps of the developer process:
Building a relationship with the client and submitting the RFP. Most tenants and tenant rep brokers prioritize timing, delivery dates, and cost.
Entering the entitlement phase, which involves understanding the general timeline and requirements for site plan approval.
After due diligence, constructing the suit and securing tenants ahead of time. Alex’s company typically works with tenants on 10-20 year leases.
Finally, asset management and property management take over the project with a triple net lease.



“Continue to treat people with respect and it'll eventually come back around to you and good things will happen.” 
 
33:00
Toward the end of the conversation, Alex shares what he’s most excited about currently. He is hopeful that the feared recession will not occur and that the markets will stabilize.
 
Finally, Alex shares one point of clarity with the listeners - Treat others how you want to be treated. 





About our Guest, Alex Arenkill
Alex works at Enclave Companies, which is an integrated real estate investment firm, providing development, construction, and management services for their long-term partners, investors, and clients. At Enclave, Alex leads the national industrial build-to-suit & acquisitions platform, primarily focusing on ground-up developments in the cold storage, manufacturing, and warehouse/distribution sectors. Some of their repeat clients include PepsiCo/Frito-Lay and several national middle-market firms.
 
To date, Enclave has successfully completed over $1.5 billion of investment real estate throughout the US, primarily across the industrial and multifamily asset classes. They also currently have a pipeline of an additional $400+ million of new development projects across the country.





Mentioned in the show:
His LinkedIn
https://www.enclavecompanies.com
www.shineinsurance.com/
The REI Clarity Framework



Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 
 
Special thanks to Alex Arenkill for taking the time to share so many great insights with us   If you enjoyed this podcast, there’s a couple of things we need you to do right now:  ·   SUBSCRIBE to CRE Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts 
·   While you there, please RATE & REVIEW the show 
·   SHARE with friends
·   Finally, please, JOIN the CRE Clarity Facebook Group
Then, please share the show with whoever you think it will inspire.
Until the next time, We truly appreciate you listening.

Need the CRE Insurance Guy?


 

More great stories & information at:

Youtube – Blog – Podcast  

 

Welcome to the CRE Clarity Podcast with Jeremy Goodrich. Our guest today is Sandhya Seshadri a syndicator and asset manager. In this episode, we delve into the intricacies of asset management. We explore Sandhya’s journey from the corporate world to real estate investing, key considerations for passive investors, and strategies for overcoming challenges while executing a business plan.
Learn more about Sandhya and her story at creclarity.com!



“You want to understand your team. You have millions of dollars of other people's money on the line depending on a motivated team on-site to execute for you.”
 
02:22
Sandhya built a successful corporate career in engineering as a project manager. Initially, she began investing in the stock market for tax advantages on capital gains. However, she quickly discovered that real estate offered a better path to diversification.
 
During her corporate career, Sandhya gained many valuable skills. She is comfortable with spreadsheets, making her a strong underwriter. Additionally, she learned how to manage large projects and think critically.



“If you have negative cash flow in your deal, recognize it, face it, and find a way to deal with it.”
 
09:33
At the beginning of her real estate journey, Sandhya chose passive investing in multifamily properties to learn. She emphasizes two critical factors for passive investors to screen: the sponsorship team and the location.
 
Currently, Sandhya focuses on asset management. She highlights the importance of collaboration between the underwriter and the asset manager, especially when it comes to the numbers. Asset managers should also always prioritize the investors.
 
Sandhya shares her insights on navigating challenges when executing a business plan:
Expenses are increasing across the board. Be conservative with your underwriting to ensure your deals remain net cash positive.
If you’re in a continuous negative cash flow, go onsite, address occupancy issues, and review all metrics to develop a plan.
 
At the end of the conversation, Sandhya shares one point of clarity with the listeners - Never give up, never surrender. There is always a path forward. Someone else has faced the same challenges you are facing.




About our Guest, Sandhya Seshadri
Sandhya is the founder of Engineered Capital.
While she worked in corporate, she saw firsthand how people dedicate so much of themselves to work, while simultaneously missing out on crucial opportunities to protect and grow their wealth.
That’s why she loves spreading knowledge about the power of passive investments in multifamily real estate.
You get to leverage her knowledge and experience in management, versatility, and metrics-focused investment decisions, so you too can do what it takes to take control of your financial future and build a legacy for your family.




Mentioned in the show:
Her LinkedIn
https://www.engineered-capital.com/
aceoperators.com
www.shineinsurance.com/
The REI Clarity Framework



Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 
 
Special thanks to Sandhya Seshadri for taking the time to share so many great insights with us   If you enjoyed this podcast, there’s a couple of things we need you to do right now:  ·   SUBSCRIBE to CRE Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts 
·   While you there, please RATE & REVIEW the show 
·   SHARE with friends
·   Finally, please, JOIN the CRE Clarity Facebook Group
Then, please share the show with whoever you think it will inspire.
Until the next time, We truly appreciate you listening.
Need the CRE Insurance Guy?
 
More great stories & information at:
Youtube – Blog – Podcast

Welcome to the CRE Clarity Podcast with Jeremy Goodrich. Our guest today is Marc Kuhn, a titan in the world of real estate. Join us as Marc shares his journey into entrepreneurship, invaluable tips on building a strong brand, and strategies for scaling your business with stability and speed.
Learn more about Marc and his story at creclarity.com!



“Concrete's not going to wait for you. It creates some of the urgency that I think you need in business today.”
 
01:30
Marc's concrete career began at a young age - just 6 years old - working alongside his father. He gained numerous skills and by the time he reached 20, made the bold decision to expand the family business.
 
After 7 years of hard work, Marc realized the limitations of his approach. Seeking a more sustainable path he delved into the world of entrepreneurship. He read books, listened to podcasts and educated himself.



“There's marketing, there's sales, there's operations, there's all these different things within every business, but every business is the same once you see them.”
 
12:25
After learning about the industry, Marc focused on building a strong business. He implemented efficient systems and found the right people for the right seats. Recognizing his own visionary strengths, he sought a partner with operational expertise.
 
To scale his business, Marc slowly shifted his focus from concrete to general contracting. Around 2017, he invested in 20 units within a 70-unit townhome development in Las Vegas. By 2020, Marc had diversified his portfolio to include office spaces, land, and storage facilities.
 
Marc shares his insight on building a successful brand:
Consistency is key! If you struggle with it, build a team to help you.
Building a strong brand is an investment. Don't shy away from allocating resources to your brand image.



“Anytime you're in America, I think you can always say that: investment here is the best of anywhere.”
 
41:47
Toward the end of the conversation, Marc shares what he’s most excited about currently. He anticipates a future decrease in cost-to-debt ratios and a national housing shortage exceeding 3.2 million units, creating a potentially lucrative environment for developers.
 
Finally, Marc shares one point of clarity with the listeners - Get creative, find the solution. It'll be the best thing you ever do if you're starting it today.  




About our Guest, Marc Kuhn
Marc Kuhn began his construction career with his Dad in 1994. He started at $1 per hour and received a $1 raise every year as he worked for his dad's construction company.
 
In 2010, Marc left his hourly job with $2,500 in his bank account.
 
He started his entrepreneurial path and opened MAK Construction, his first business. He has grown the construction company to over $25 million a year. They develop commercial projects both 3rd party and investment projects for their investors.
 
Since 2018, they have added over 200 units in the Midwest. The benefits of real estate have given him the freedom of time. His goal is to help investors reach financial freedom through real estate.
 
Today he owns and operates three successful companies that do eight figures a year.





Mentioned in the show:
His LinkedIn
https://marckuhn.substack.com/
www.shineinsurance.com/
The REI Clarity Framework



Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 
 
Special thanks to Marc Kuhn for taking the time to share so many great insights with us   If you enjoyed this podcast, there’s a couple of things we need you to do right now:  ·   SUBSCRIBE to CRE Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts 
·   While you there, please RATE & REVIEW the show 
·   SHARE with

Welcome to the CRE Clarity Podcast with Jeremy Goodrich. Today, we're joined by Natasha Falconi, a multifamily investor based in South Florida. In this episode, we delve into topics such as real estate taxes, women in the real estate industry, and strategies for transitioning into multifamily investing.
Learn more about Natasha and her story at creclarity.com!



“I believe that every generation should do better than the last.” 
 
01:10
Natasha began her career as an accountant at a prominent firm. She was assigned to the real estate tax department, where she gained invaluable insights into investing. Eventually, she started working as a controller for a developer and after 18 years, she made the choice to delve into real estate investing independently.



“Estate planning and how you structure things should all come into play when you're growing a portfolio.” 
 
04:10
Natasha shares some of her insights into real estate taxes. 
Focus on proper estate planning - make sure to own your assets in LLCs instead of your personal name.
Depreciation is a key strategy to reduce your taxable income. By claiming depreciation on your properties, you can lower your tax burden.
 
Natasha currently owns a portfolio of 108 units across 7 properties. Her journey began in 2020 with a studio apartment in South Florida and her tenants predominantly consist of immigrant families. Natasha prioritizes location over property size when selecting investments.
 
A significant portion of Natasha's portfolio is syndicated. She is passionate about encouraging women to invest in real estate. With only 3% of women currently investing, she aims to bridge this gap.



“There are opportunities. It's just hard work but we need to do the work to grow the business.” 
 
35:00
Toward the end of the conversation, Natasha shares what she’s most excited about currently. She’s excited to continue growing her portfolio, impacting the markets she’s in, and increasing the percentage of ladies who are investing with her.
 
Finally, Natasha shares one point of clarity with the listeners - Surround yourself with like-minded people.





About our Guest, Natasha Falconi
Natasha Falconi is the Founder of Falconi Capital, a real estate investment firm specializing in multifamily real estate with a focus on South Florida.    
 
With a rigorous approach to sourcing properties – Natasha has created a business acquiring class B and C properties with existing cash flow and opportunities for value-add improvement. Natasha firmly believes you can create value for investors while uplifting the assets for the benefit of tenants and the greater community. 
 
With decades of experience in a big 3 accounting firm, responsibilities as Controller and President of a national real estate investment & development company, and Chairwoman of a Florida-based community bank, Natasha keenly understands how investors determine value.  
 
Natasha lives in Coral Gables with her husband Arthur and their two sons.



Mentioned in the show:
Her LinkedIn
www.falconi-capital.com
Her Instagram
Her X
www.shineinsurance.com/
The REI Clarity Framework



Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we’ll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/ 
 
Special thanks to Natasha Falconi for taking the time to share so many great insights with us   If you enjoyed this podcast, there’s a couple of things we need you to do right now:  ·   SUBSCRIBE to CRE Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts 
·   While you there, please RATE & REVIEW the show 
·   SHARE with friends
·   Finally, please, JOIN the CRE Clarity Facebook Group
Then, please share the show with whoever you think it will inspire.
Until the next tim