Logo Change → $20M Stock Crash?! (Cracker Barrel’s Rebrand Disaster) | JumpCutKing

Cracker Barrel dropped $700 million on a logo change… and lost $20 million in stock value in one week. Yikes. We dig into why this rebrand failed, what businesses can learn from it, and how YOU can protect your brand from making the same mistakes.

Chapters

00:00 – Cracker Barrel’s $20M loss explained

01:00 – Why the $700M rebrand failed

03:00 – Stock drop + customer backlash

06:00 – Branding = emotional connection

09:00 – Mistakes businesses make with rebrands

13:00 – What Cracker Barrel should’ve done differently

16:00 – Figma & Adobe: similar missteps

20:00 – Lessons for entrepreneurs & creators

22:00 – How to avoid a $20M mistake

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