Flourish CX

Zoomin Software

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Where experience obsessed executives come to talk about everything CX and its intersection with empowering customers to grow on their own.

2022/10/27

Product Content: The Unsung Hero of CX

The definition and application of CX differs from company to company, just like customers differ. The one thing that doesn’t change is the demand for exceptional self-service experiences and the key to creating them—product content. In this special episode, our amazing new host Gal Oron, CEO of Zoomin, highlights what we’ve been hearing from some of the world’s leading companies about the importance of content. Listen in for their insights and techniques on utilizing this virtual gold dust to best support your customer’s on their journeys.

19 分鐘
2022/09/29

Creating Phenomenal Customer Micro-Moments with Content with Jeannie Walters, Experience Investigators

How proactive are you about providing content to your customers to help them along their journey? Jeannie Walters, Founder and CEO of Experience Investigators, calls content the unsung hero of CX. Jeannie says organizations can create positive micro-moments throughout the customer journey by offering up the knowledge they need, before they have to look for it. Listen in to learn how to properly use content to empower customers.

26 分鐘
2022/09/15

Content Experience Drives Customer Experience with David Hoare, ServiceNow

The content you make readily available to customers does the talking when your people are out of the room—is what you’ve provided able to do the heavy lifting between touchpoints? David Hoare, VP of Content at ServiceNow, says content plays a critical role in the customer journey, from presales through renewals and everything in between. In this episode, David shares the data that proves technical documentation can drive sales and discusses how to present content seamlessly across your organization. Listen in to learn how to read the signals customers send through their interactions with your content.

21 分鐘
2022/09/02

Connecting CX to Product Marketing with Carla Guzzetti, Extreme Networks

Are you tying customer experience to product marketing? Carla Guzzetti, Vice President of Customer Experience and Product Messaging at Extreme Networks, says CX has to be cross-functional. In this episode, Carla shares how she and her team use initial research to impact design and truly understand the market and user value of their products. Listen in to learn how to differentiate your brand through design and create meaningful digital experiences for both your customers and your employees.

23 分鐘
2022/08/18

Letting the Customer Define CX with Nanhi Singh, Imperva

Are you designing your systems and processes to meet your customer’s expectations? Nanhi Singh, Chief Customer Officer at Imperva, says too many tech companies try to design experiences that fit their internal set ups. Instead, organizations need to view CX from the perspective of the customer, especially with their ever-evolving wants and needs. In this episode, Nanhi shares the four pillars of customer success she uses to take a clear, strategic approach to CX. As you listen, you’ll learn how to build a holistic view of your customers.

24 分鐘
2022/08/04

CX is a Long Game. Relationships are Everything with Judi Hand, TTEC

Are you laying the proper foundation to build relationships with customers that will last a lifetime? Judi Hand, Chief Revenue Officer at TTEC, takes a personal approach with clients to create a rapport that allows for honest feedback and growth. In this episode, Judi discusses the importance of finding common connections. From there, she moves on to understanding what they’re accountable for so she can help them accomplish their goals. Listen in to learn how to avoid complacency in your customer relationships and hear strategies for evolving your partnerships over time.

24 分鐘
2022/07/21

Creating a Foolproof Feedback Loop with Naren Dukkipati, Mastercard

Are you closing your feedback loop? More importantly, do you have the right stakeholders evolved across your organization to do so? Naren Dukkipati, Senior Vice President of Software Engineering at Mastercard, says building the optimal structure to collect feedback, internally and externally, allows you to create a seamless brand experience. In this episode, Naren shares how Mastercard leverages technology to meet the customer where they’re at and collect feedback so it can be filtered back to people who can implement it. Listen in to learn more about setting up a robust feedback loop and using it to elevate your CX.

25 分鐘
2022/07/07

Creating a Customer-Led Culture with Debra Squyres, HackerRank

Your product exists to help your customers solve a problem, but are you continuously trying to understand the challenges they face? Debra Squyres, Chief Customer Officer at HackerRank, says empathy is the best quality to have as a customer-facing leader. Once you can put yourself in your customers shoes, you can engage with them more effectively and get the feedback you need to improve. Listen in to this episode to hear Debra get deep on what levers you can pull to improve customer outcomes and, in turn, your bottom line.

18 分鐘

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預告片

Introducing Flourish CX

There’s no argument. The world is changing seemingly every second. And when it comes to the business, the standards are at an all time high and climbing. Customers don’t just want more they expect it. And they don’t care if you’re B2B.Flourish CX is the show for empowering those of us who are in the trenches. Those of us putting in the work to create exceptional experiences when the world asks for more we’re ready to help you deliver while giving exclusive access to inside the minds of those who are driving innovation.No matter who you are or what brand you represent, the customer has to be at the center. Which is why we’ve crafted each episode to focus on one thing: customer empowerment. We’ll democratize best practices, commensurate together while pushing ahead thinking through solutions. You’ll end each conversation feeling both inspired and empowered to take action. So if you’re in a ‘customer’ role - experience, support, success - and you’re looking for a show dedicated to you. Then this is it. Flourish CX Launching fall 2021. Follow along wherever you get your audio.

2021/10/18

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1 分鐘

Where experience obsessed executives come to talk about everything CX and its intersection with empowering customers to grow on their own.

創作者

Zoomin Software
活躍年代

2021年 - 2022年
集數

27
年齡分級

兒少適宜
節目網站

Flourish CX

Flourish CX

Product Content: The Unsung Hero of CX

Creating Phenomenal Customer Micro-Moments with Content with Jeannie Walters, Experience Investigators

Content Experience Drives Customer Experience with David Hoare, ServiceNow

Connecting CX to Product Marketing with Carla Guzzetti, Extreme Networks

Letting the Customer Define CX with Nanhi Singh, Imperva

CX is a Long Game. Relationships are Everything with Judi Hand, TTEC

Creating a Foolproof Feedback Loop with Naren Dukkipati, Mastercard

Creating a Customer-Led Culture with Debra Squyres, HackerRank

預告片

Introducing Flourish CX

簡介

資訊

Flourish CX

集數

Product Content: The Unsung Hero of CX

Creating Phenomenal Customer Micro-Moments with Content with Jeannie Walters, Experience Investigators

Content Experience Drives Customer Experience with David Hoare, ServiceNow

Connecting CX to Product Marketing with Carla Guzzetti, Extreme Networks

Letting the Customer Define CX with Nanhi Singh, Imperva

CX is a Long Game. Relationships are Everything with Judi Hand, TTEC

Creating a Foolproof Feedback Loop with Naren Dukkipati, Mastercard

Creating a Customer-Led Culture with Debra Squyres, HackerRank

預告片

Introducing Flourish CX

簡介

資訊