Agency Life

Teamwork.com
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Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.

  1. The Culture Killing Habit You’ve Gotta Stop w/ Cas Majid

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    The Culture Killing Habit You’ve Gotta Stop w/ Cas Majid

    As the saying goes, “Culture eats strategy for breakfast.”  But what if you’re killing your culture without even realizing it? Cas Majid, multiple-time agency founder & CEO of Wow Group, an agency to agencies, found himself in a similar situation.  Realizing where one leadership habit was creating a nearly toxic work environment in his agency. In today’s conversation with Cas, you’ll hear: The culture-killing habit that lead to lower team morale & less client satisfactionThe symptoms Cas recognized to spot the problemHow Cas was able to repair his agency’s culture  Other Resources Mentioned in Today’s Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Connect with Logan on LinkedIn Connect with Cas on LinkedIn The ONLY 5 Things Agency Owners Should Be Doing w/ Jason Swenk Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

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  2. The AI Opportunity Your Agency Is Missing w/ Richard Banfield

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    The AI Opportunity Your Agency Is Missing w/ Richard Banfield

    AI is disrupting every industry and maybe it’s caused a shake up or 2 in your agency over the last year.  But there’s an opportunity that most agencies are likely overlooking. That’s according to today’s guest, Richard Banfield. Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor.  He was the co-founder of Acceleration, which was purchased by WPP several years back. In today’s conversation with Richard, you’ll hear: How the relevancy & appropriate role of agencies has changed in recent yearsThe 2 ways agencies can help clients with AI adoptionAn analogy that will change how you view your agency’s value Resources Mentioned in this Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Meet The Client by Teamwork.com Connect with Logan on LinkedIn Connect with Richard on LinkedIn Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

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  3. Small Habits KILLING Your Pitch (Based on Science) w/ Tom Martin

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    Small Habits KILLING Your Pitch (Based on Science) w/ Tom Martin

    Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears.  As today’s guest, Tom Martin explains, in some cases, that’s pretty close to literally true: your potential clients aren’t even hearing the words in your pitch as you deliver it. Tom fell into business development during his early days of business development and now as the founder of Converse Digital, he helps agencies of all sizes turn conversations into new clients. In today’s episode, you’ll learn: The common mistakes you’re probably making in pitch meetings that could easily be avoidedResearched-based advice for nailing both the design & delivery of your pitch decksA pitch meeting example you can steal to wow your potential clients Resources Mentioned in this Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Meet The Client by Teamwork.com How to Create More Memorable Sales & Marketing Decks, from Converse Digital  Connect with our host, Logan on LinkedIn Connect with our guest, Tom on LinkedIn Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

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  4. The Hire You Can’t Afford to Get Wrong w/ Galen Low

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    The Hire You Can’t Afford to Get Wrong w/ Galen Low

    There’s a role in your agency that has a bigger impact on your bottom line than you realize.  Project Managers are often thought to “just” deliver client projects on time, on scope and on budget. But if you aren’t thinking bigger than that “just” mentality, you could be missing the impact of this important role on your agency’s profitability. Galen Low, Co-Founder of The Digital Project Manager, has led numerous agency teams–with time spent on everything from project management to business development to account management.  And all those experiences, and now having managed a huge community of project management professionals, has led him to see the true impact PMs can have on agency profits…and how you can maximize that impact. In today’s conversation with Galen, you’ll hear: How to increase your PMs impact on profitabilityThe 2 most important skills your PMs need to develop (& how to help them level up)How to assess PM talent in an AI-Driven worldA  strange question that might just help you identify the right PM in your next hiring process Other Resources Mentioned in Today’s Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Meet The Client by Teamwork.com Subscribe to The AI-Driven Marketer Connect with Logan on LinkedIn Connect with Galen on LinkedIn Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

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  5. 300% Higher Lead Conversion After One Change w/ Sean Sweet

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    300% Higher Lead Conversion After One Change w/ Sean Sweet

    They increased lead conversion by 300%, they broke out of their agency’s growth slump and are now able to take on more right-fit clients for their agency. How did Sean Sweet and his team at Blend Marketing achieve all that from one year to the next? They made a hard decision that most agencies avoid.  One that you might think would limit your agencies growth and ability to win new clients. In today’s conversation, you’ll learn: The decision this agency made that helped them avoid a financial hole of nearly £500KThe 2 operations habits they used to avoid an even worse situationHow to manage team communication when times are tough in your agency Resources Mentioned in this Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Meet The Client by Teamwork.com Connect with our host, Logan on LinkedIn Connect with our guest, Sean on LinkedIn The Lead Magnet that Pays for Itself w/ Chris DuBois 5 Steps to Better Change Management for Agencies w/ Rob Sayles Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

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  6. The Real Reason Clients Are UNHAPPY w/ Guy Bauer

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    The Real Reason Clients Are UNHAPPY w/ Guy Bauer

    If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters. But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation.  The other half is something we neglect all the time.   In today’s conversation, you’ll learn: The hidden reason clients become unhappy, even when you’re delivering great workWhat the Domino’s Pizza Tracker can teach us about managing client projectsThe unconventional method Guy uses asynchronous video to keep client informed during ongoing projects For additional context: Guy’s agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.   If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here:  The Client & The Client: Part Deux Other Resources Mentioned in Today’s Episode: Connect with Guy on LinkedIn Financial Management of A Marketing Firm (Second Edition) by David C. Baker The Lead Magnet That Pays for Itself w/ Chris DuBois Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

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  7. 3 Ways to Manage "Client-ey" Clients

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    3 Ways to Manage "Client-ey" Clients

    Have you ever dealt with a client that was acting a little…client-ey? They’d demand you drop everything to meet at a moment’s notice. Maybe they’d beat you up over price all the time.  Maybe, they were the type of client whose demands just kept escalating.  If you’ve dealt with clients acting this way, you’re not alone.  In a special episode of the podcast, we celebrate the launch of the 2nd installment of The Client by sharing 7 stories from agencies leaders who’ve dealt with situations just like these and giving 3 practical ways to deal with the most client-ey of circumstances. Resources Mentioned In This Episode: Watch The Client & The Client: Part Deux Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor 3 Steps to Avoid Furious Clients w/ Jackie Hermes Connect with today’s contributors: Mark RiggsBruce McMeekinCorey MorrisKyle DufordMike MidgleyTerri HoffmanJerry Gennaria Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

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  8. The Lead Magnet That Pays for Itself w/ Chris DuBois

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    The Lead Magnet That Pays for Itself w/ Chris DuBois

    Is your agency leaving nearly 2/3rds of your new client acquisition up to chance? If so, you’re not alone.  But it doesn’t have to be that way. According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale. That scary stat is exactly what today’s guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself. Chris DuBois, Founder of Dynamic Agency OS, fell into agency life after his military service and after years helping grow Lean Labs, a HubSpot Diamond Partner, he’s now helping agencies attract more leads through a portfolio of offers that compel new clients to buy from your agency. In today’s conversation, you’ll learn: The 5 offers every agency should have to meet buyers at different stages of their journeyHow to create a portfolio offers while staying focused on your core serviceThe marketing asset you can create that not only drives more high intent leads, but also pays for itself Resources Mentioned in Today’s Episode: An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook) Connect with Chris on LinkedIn Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor 3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett 50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax The State of Agency Operations Report by Teamwork.com The Offer Landing Page Chris Mentioned The Thank You Page Chris Mentioned The Client by Teamwork.com & Umault Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

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Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.

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    Teamwork.com
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    © 2024 Agency Life
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