Creating a Personal Brand with The Scandalous Aesthetician

In today’s episode, Ashley interviews Laticia Kristine, the inspiring woman behind No Filter Aesthetics. Laticia shares her journey from battling cystic acne to building a successful skincare clinic, discussing key challenges and insights along the way. They also explore the concept of her personal branding on IG, the “Scandalous Aesthetician" and delve into brand partnerships, mentorship, and the future of the aesthetics industry.

Things We Discussed:

• Laticia's beginnings in the aesthetics industry, driven by her own struggles with cystic acne.
• Transition from corporate spa work to aesthetics school and a focus on makeup artistry.
• Building a six-figure business on the East Coast specializing in brow waxing and makeup.
• Founding and evolving No Filter Aesthetics through multiple rebrands and overcoming challenges.
• The creation and purpose of "The Scandalous Esthetician" personal brand.
• Importance of thorough research and communication before partnering with skincare brands.
• Avoiding brands that go direct to consumer and advocating for nationalized standards and improved education.
• Offering one-off mentorship sessions tailored to individual needs.
• Balancing self-care with business growth and focusing on personal happiness.

Connect with Laticia Kristine:

• Website: https://nofilteraesthetics.com
• Instagram: @scandalous.aesthetician

Host Information:

@goldenexperienceguide in Instagram

Additional Resources:

• Episode with Athena on intellectual property https://podcasts.apple.com/us/podcast/the-estie-bestie-tea-time/id1628151650?i=1000655967738

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