From Coffee to Cases with Delisi Friday

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From Coffee to Cases with Delisi Friday is a podcast for lawyers who want to grow their practice through relationships, not just ads. Legal marketing strategist Delisi Friday shares practical, proven strategies to help attorneys build referral-based businesses that are stable, scalable, and authentic. Whether you're a solo or in a large firm, each episode offers simple tools and mindset shifts to help you turn conversations into consistent case flow.

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  1. Creating a Referral Target List That Actually Works

    8月14日

    Creating a Referral Target List That Actually Works

    Episode Summary In this episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer needs a structured referral target list to build a strong and predictable referral engine. She explains how to prioritize your referral partners using a simple traffic light system, organize outreach efficiently, and maintain valuable connections even when key contacts leave a firm. Delisi also discusses low-cost ways to stay top of mind with your network, how to track case types so you’re always referring accurately, and why this system works even in small towns or competitive practice areas. Key Timestamps 00:00 – Why a referral target list is essential for lawyers 03:45 – The danger of relying on hope instead of strategy 07:12 – How the traffic light system (green, yellow, red) prioritizes your outreach 12:05 – Keeping multiple contacts at a firm so referrals don’t disappear 15:50 – Updating case criteria and avoiding bad referrals 19:30 – Creative, low-cost ways to nurture referral relationships 25:00 – Why small towns and competitive markets can still thrive with referrals 28:45 – Turning conflicts and rejected cases into opportunities 32:10 – Final takeaways on building a referral list that brings real results About the Show From Coffee to Cases with Delisi Friday is a podcast for lawyers who want to grow their practice through relationships, not just ads. Legal marketing strategist Delisi Friday shares practical, proven strategies to help attorneys build referral-based businesses that are stable, scalable, and authentic. Whether you're a solo or in a large firm, each episode offers simple tools and mindset shifts to help you turn conversations into consistent case flow. Learn more about Delisi Friday and her referral marketing strategies at FirstCallFriday.com Follow From Coffee to Cases for more practical tips to grow your law firm through intentional connections

    21 分钟
  2. Why Every Lawyer Can and Should Start a Referral Business Today

    7月31日

    Why Every Lawyer Can and Should Start a Referral Business Today

    Episode Summary In the premiere episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer, whether a solo practitioner or part of a larger firm, should focus on building a referral-based business. With over 20 years in the legal industry advising seven-, eight-, and nine-figure law firms, Delisi reveals how intentional referral marketing can provide stability, scalability, and long-term growth beyond the unpredictable nature of paid ads or SEO. Delisi explains the mindset shift lawyers need to embrace, debunks myths about referrals, and outlines simple yet powerful strategies any lawyer can implement—even introverts who dread networking events. Whether you’re just starting your firm or looking to future-proof your practice, this episode will show you how to turn relationships into reliable case pipelines. Episode Timestamps 00:00 – Introduction to From Coffee to Cases 01:25 – Meet Delisi Friday: legal marketing strategist and founder of First Call Friday 03:50 – Why Delisi gravitated toward legal marketing over practicing law 06:20 – Referral marketing vs. paid ads and SEO: which is more reliable? 10:15 – The mindset shift lawyers need to embrace referral marketing 14:00 – Busting the biggest myth: “I don’t need referrals because my current marketing works” 19:40 – How to actively build a referral system instead of passively waiting 25:10 – A simple referral strategy any lawyer can start with rejected cases 29:30 – Why your network is truly your net worth 34:00 – How introverts can succeed in referral marketing without big events 38:20 – Closing thoughts and where to connect with Delisi About the Show From Coffee to Cases with Delisi Friday is a podcast for lawyers who want to grow their practice through relationships, not just ads. Legal marketing strategist Delisi Friday shares practical, proven strategies to help attorneys build referral-based businesses that are stable, scalable, and authentic. Whether you're a solo or in a large firm, each episode offers simple tools and mindset shifts to help you turn conversations into consistent case flow. Learn more about Delisi Friday and her referral marketing strategies at FirstCallFriday.com Follow From Coffee to Cases for more practical tips to grow your law firm through intentional connections

    21 分钟
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From Coffee to Cases with Delisi Friday is a podcast for lawyers who want to grow their practice through relationships, not just ads. Legal marketing strategist Delisi Friday shares practical, proven strategies to help attorneys build referral-based businesses that are stable, scalable, and authentic. Whether you're a solo or in a large firm, each episode offers simple tools and mindset shifts to help you turn conversations into consistent case flow.

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