Creating Thumb-Stopping Video Ads for DTC Brands with Toby Hart, Co-Founder of Nusa Films

In this episode of Ecommerce Marketing 101, we’re joined by Toby Hart, Co-Founder of Nusa Films.

In this episode, we discuss:

• Why brands should take a social-first approach to content
• The psychology of what makes an attention-grabbing video ad (based off Patrick Fagan’s book ‘#Hooked’)
• Where brands can start with shooting video ads, and what they should include in an agency brief
• How businesses can make the most out of a single shoot and film for different platforms

Toby Hart is the Co-Founder of Nusa Films, a social-first content studio creating thumb-stopping content for trailblazing ecommerce businesses like TASTER, Vivobareet and MOJU Drinks.


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