Creatives on Camera: Using Video to Teach, Sell and Inspire Online

Lyric Kinard
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Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.

  1. 1일 전

    Nicole Stevenson on Building Creative Businesses That Feed Your Soul

    What do you do when the business that once lit you up starts to drain your energy? Nicole Stevenson has lived that journey, from selling art on the Venice Beach boardwalk to running a national clothing line, to becoming the founder of Craftcation Conference and Patchwork Show. In this conversation, Nicole shares how to recognize when it’s time to pivot, why feedback (even from a tiny audience) is pure gold, and how shifting your mindset from selling to serving can transform the way you market yourself. We talk about what it takes to create a truly connected community, how to show your presence authentically on video, and why the path to a sustainable creative business is often messy, but always full of lessons. If you’ve ever wondered how to grow a creative career without losing yourself, this episode will inspire you to follow your soul, embrace change, and keep building with purpose. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    48분

  2. 9월 9일

    What is Your North Star and How Do You Get There?

    Every creative business needs direction, and that’s where your North Star comes in.  In this solo episode, I share how to dream big about the business and life you want, then break that vision down into systems and baby steps that actually move you forward. Your North Star should feel so big it scares you. You’ll probably never “stand on it”, but it can guide your decisions, give you clarity, and keep you moving. I’ll walk you through imagining your ideal business, identifying just three systems you need in place, and then breaking down your next step into something so manageable that you can complete it in 20 minutes today. If you’ve ever felt stuck, overwhelmed, or unsure of where to start, this episode is your reminder that success is built one baby step at a time. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    12분

  3. 9월 2일

    Money Is an Amplifier: Taxes & Mindset for Creatives with Hannah Cole

    I’m thrilled to bring you artist‑turned‑tax expert Hannah Cole of Sunlight Tax. We dig into the mindset piece (money is an amplifier), the simplest first steps to act like a real business (hello, separate bank account), and the practical systems that make tax time easy. Hannah walks us through her Money Bootcamp, the gorgeous “rainbow” deductions guide for creatives, and her new book Taxes for Humans—complete with visuals that finally make tricky concepts click. We also talk about online course platforms (Podia, Kajabi, Zenler, Mighty Networks), why “passive income” still requires energy, and how generosity in your free content builds trust—and sales. If you teach, sell, or make anything creative, this one will pay you back. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    56분

  4. 8월 26일

    Building Your Creative Business with Podia: Behind the Scenes with Nicola Wynn

    In the third episode of my On-Demand Platform Interview Series, I’m joined by Nicola Wynn from Podia, the platform I personally use for many of my on-demand classes. Nicola shares how Podia helps creatives simplify their tech, sell courses and digital products, and build stronger connections with their audience. We cover free migrations, built-in email marketing, webinars, blogging for growth, and how to keep momentum when the mid-project slump hits. Whether you’re launching your first course or refining your online teaching, this conversation is packed with ideas to help you work smarter and serve your students better. Don’t forget to tune into our other episodes that are a part of our On Demand series – Aaron Morin from Thinkific and David Zenler from Zenler! Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    50분

  5. 8월 19일

    The Adaptive Knitter, Beth Gorishek, on Designing Joyful, Inclusive Creative Spaces

    In this episode of Creatives on Camera, I sit down with Beth Gorishek, also known as The Adaptive Knitter, to talk about accessibility, creativity, and the power of making art available to everyone. Beth shares her journey of growing up with a limb difference, building a thriving business in the fiber arts industry, and how she helps makers adapt their craft after injury or disability. We dig into practical ways to make online classes more inclusive—from lighting and contrast to captions and modular lesson design and why thinking about accessibility benefits all of our students. Beth also shares her dreams for future “Knit Working” retreats and her excitement about launching her own podcast. This conversation will leave you inspired to rethink how you teach, create, and connect with your audience—while making your creative business more welcoming for everyone. If you want the chance to ask questions live with Beth, she is our guest expert at the Academy for Virtual Teaching on August 27th at 8pm eastern. Academy membership is free and all are invited to attend this casual conversation and Q&A. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    52분

  6. 8월 12일

    Start Where You Are: Teaching, Imperfection, and Self-Publishing with Tori McElwain

    I’m so excited to share this conversation with my friend and fellow coach, quilter, and teacher, Tori McElwain. Tori and I talk about the real-life journey of building a creative business while juggling motherhood, military life, and burnout—and why she chose self-publishing to get her book Workshops Unleashed out into the world. Tori’s story is such a powerful reminder that you don’t need perfect gear or a polished plan to start teaching online. We dive into creating safe spaces for students to make mistakes, how to handle big personalities in workshops, and what it really takes to build a sustainable creative business. If you’ve ever frozen up in front of a camera or doubted your ability to write, teach, or lead, this episode will inspire you to start where you are, use what you have, and trust that your imperfect action matters. → If you want the chance to ask questions live with Tori, she is our guest expert at the Academy for Virtual Teaching on August 20th at 12pm/noon eastern. Academy membership is free and all are invited to attend this casual conversation and Q&A. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    49분

  7. 8월 5일

    Crafting Your Brand Story with the Dream Team (Part 2)

    How do creative educators actually get their content made and out the door without burning out or hiring a full team? In this second half of Lyric’s conversation with the Dream Team featuring HollyAnne Knight, Sarah Rivero Khandjian, and Corey Pearson, we leave the theory behind and dive into the nitty gritty. From camera hacks to content batching, real-time vs. scheduled posting, and tools that fit your brain, this episode is packed with practical strategies to help you build a thriving creative business without constant hustle. You don’t need a studio. You need a system and this crew will help you find yours. So, if you haven’t listened to the first half of their episode, do that now, then come back and join us here! Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    1시간 9분

  8. 7월 29일

    Crafting Your Brand Story with the Dream Team (Part 1)

    In this powerhouse episode of Creatives on Camera, I’m joined by three of my favorite social media-savvy creatives: HollyAnne Knight, Sarah Khandjian, and Corey Pearson. We first met at the Handcrafts & Hobbies Conference and had so much fun geeking out over branding and marketing that I had to bring them together again—this time on the podcast! This is part one of our deep-dive into building an authentic brand presence online. From YouTube to Pinterest to Instagram, we explore how each of these platforms serves a different role in our marketing strategy and how to show up without burning out. Whether you're just dipping your toe into social media or looking to make your presence more meaningful and aligned, this episode will leave you inspired and equipped. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    56분
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Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.

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