Creativity in an Anti-Creative Workplace

“What are we doing if we’re not at least trying new things to see if they work?”

In this episode of Building Creative, host Joel Carter sits down with Matt Wagner, a seasoned communications and marketing professional, to explore the challenges and rewards of integrating creativity within traditionally conservative industries. They discuss the importance of persistence, the role of leadership in fostering a creative culture, and practical strategies for selling innovative ideas in environments resistant to change.