62 episodes

Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform.
ChaptGPT says don’t miss the most thought-provoking conversations on creativity and A.I. — join now: https://CreativitySquared.com 😉
#CreativitySquared 
Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: https://SocialitySquared.com.
Helen Todd is co-founder and CEO of Sociality Squared and the creator of Creativity Squared. Connect with Helen on Instagram (https:/.instagram.com/helenstravels), Twitter (https://twitter.com/helenstravels), and LinkedIn (https:/linkedin.com/in/helentodd).

Creativity Squared Helen Todd

    • Technology
    • 5.0 • 8 Ratings

Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform.
ChaptGPT says don’t miss the most thought-provoking conversations on creativity and A.I. — join now: https://CreativitySquared.com 😉
#CreativitySquared 
Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: https://SocialitySquared.com.
Helen Todd is co-founder and CEO of Sociality Squared and the creator of Creativity Squared. Connect with Helen on Instagram (https:/.instagram.com/helenstravels), Twitter (https://twitter.com/helenstravels), and LinkedIn (https:/linkedin.com/in/helentodd).

    Ep57. ArtsWave “Truth & Innovation” Part 1: Gauravi Shah & Tatiana Godfrey, Ingrid Woode, Faith Marie, Lisa Merida-Paytes, Emily Hanako Momohara & Sarah Rodriguez

    Ep57. ArtsWave “Truth & Innovation” Part 1: Gauravi Shah & Tatiana Godfrey, Ingrid Woode, Faith Marie, Lisa Merida-Paytes, Emily Hanako Momohara & Sarah Rodriguez

    For the second year in a row, Creativity Squared is proud to partner with ArtsWave to amplify the phenomenal artists and grant recipients selected for this year’s ArtsWave Black and Brown Artist Program.
    Today, enjoy part one of a three-part special series of interviews with the artists featured in the program’s “Truth & Innovation Artist Showcase.” You’ll hear about their work, the world they want to live in, and their truth expressed through their art. 
    The artists featured in this episode include:
    ⭐️ Gauravi Shah & Tatiana Godfrey — project: “Up the As*pirin: Pain Management”
    ⭐️ Ingrid Woode — project: “BE STILL”
    ⭐️ Faith Marie — project: “HeartSpace Poetry Project”
    ⭐️ Lisa Merida-Paytes — project: “Flow:Flux”
    ⭐️ Emily Hanako Momohara — project: “Mother's Tongue”
    ⭐️ Sarah Rodriguez — project: “PatchWORK”
    These episodes include vignettes of our interviews that took place for the fourth annual showcase of ArtsWave Black and Brown Artist Program. For the full video versions of these conversations, visit https://CreativitySquared.com or the Creativity Squared YouTube channel (https://bit.ly/C2youtube).
    The showcase’s “Visual Arts Exhibition” is open through August 8 at the Clifton Cultural Arts Center. The “Be Still” city-wide augmented reality portrait exhibition is available to experience through September 22. The sketch comedy variety show, “Up the As*pirin: Pain Management,” takes place this coming Friday, July 26, and Saturday, July 27, at the Know Theatre of Cincinnati. 
    Creativity Squared is a proud partner of ArtsWave and because it’s important to support artists, 10% of all revenue Creativity Squared generates goes to ArtsWave, which is a nationally recognized non-profit that supports over 150 arts organizations, projects, and independent artists.
    This year’s theme is “Truth & Innovation” and Creativity Squared host Helen Todd had the great honor of interviewing the artists about their work featured in the showcase and what the theme means to them.
    The intention of these interviews is to give these talented artists another platform to share their art and the truth expressed through it, as you never know what ripples will turn into waves. If you’re interested in working with, featuring, or supporting these artists, please don’t be shy about it.
    EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep57-artswave-truth-innovation-part-1/
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    Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 
    Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com
    #ArtsWave #CincyArts #Creativity #SupportArtists #BlackArtist #Artist #Artists #ArtistInterview #Cincinnati #CincinnatiArtist #Truth #Innovation #ArtistSupport #Creators #ContentCreation #Creatives #Artists #AIArtist #ContentCreators #ArtificialIntelligenceArt #DigitalCreativity #AIArt #AIArtists #ArtificialIntelligenceArt #AIArtCommunity #AICreative #PodcastCommu

    • 1 hr 2 min
    Ep56. Yes or No — A.I., Scrape Me? Discover How to Protect, Monetize & Optimize Content for LLM Chatbots with Jon Accarrino & Pete Blackshaw

    Ep56. Yes or No — A.I., Scrape Me? Discover How to Protect, Monetize & Optimize Content for LLM Chatbots with Jon Accarrino & Pete Blackshaw

    Do you allow the A.I. large language model (LLM) chatbots to freely scrape your content or not?
    Today, we have a special episode featuring two experts with unique perspectives on this question — Jon Accarrino on how content creators and media publishers can protect and get compensated for their work and Pete Blackshaw on how brands can optimize their content for the A.I. chatbot answers that he calls the “Prompted Moment of Truth.” 
    Jon is an award-winning media executive recognized as the LMA's "Digital Innovator of the Year." With a background in pioneering new platforms and growing digital revenue for media leaders, Jon now guides brands to evolve through his media technology and A.I. strategy consultancy, Ordo Digital.
    Pete is the Founder and CEO of BrandRank.AI, a startup using A.I. to monitor brands across all major and emerging generative A.I. search engines. With a career marked by marketing innovation and leadership at companies like P&G and Nestlé, Pete now focuses on helping brands navigate the changing landscape of consumer trust and brand perception in the A.I. era.
    Join this thought-provoking conversation that explores the intricate balance between harnessing A.I.'s potential and protecting content creators' rights. Jon and Pete discuss the disruption of traditional search engines by LLMs, the ethical implications of A.I.-generated content, and the pressing need for fair compensation models. 
    Against the backdrop of a race to Artificial General Intelligence and the far-reaching consequences it could create across industries, Jon and Pete emphasize the importance of Responsible A.I. development, the value of human creativity, and the need for artists and brands to adapt their strategies in this new digital landscape.
    From optimizing websites for A.I. discovery and rethinking analytics and revenue models to protecting content from being scraped and getting compensated through data marketplaces, this episode offers tips and insights for navigating the complex intersection of A.I. and content consumption in our rapidly evolving digital world.
    What’s the future of content creation and brand strategy in the age of A.I.? Listen in to find out!
    EPISODE SHOW NOTES:  https://creativitysquared.com/podcast/ep56-jon-accarrino-pete-blackshaw-scrape-me/
    JOIN CREATIVITY SQUARED
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    CONNECT with Helen Todd, the human behind C^2
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    Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 
    Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.
    This show is produced and made possible by the team at PLAY https://playaudioagency.com.
    Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com. 
    #AITechnology #EthicalAI #DigitalCreativity #ArtificialIntelligence #AIMedia #ChatBots #DigitalInnovation #ContentCreators #MediaTechnology #AIandCreativity #ChatBot #ContentProtection #AIOptimization #ResponsibleAI #HumanCreativity #AIDevelopment #DigitalSafety #

    • 1 hr 25 min
    Ep55. Ready for A.I.? Futureproof Your Business for the New Economy with Secure AI by CybrCastle’s Founder & CEO Steve Dong

    Ep55. Ready for A.I.? Futureproof Your Business for the New Economy with Secure AI by CybrCastle’s Founder & CEO Steve Dong

    How can business leaders accelerate with A.I. and mitigate the risks to achieve their goals? 
    CybrCastle is part of my trusted partner network and I’m excited to have Steve Dong on the show to discuss futureproofing businesses in the new economy.  
    Passionate about people and purpose-driven work, Steve is the Founder and Chief Executive Officer of CybrCastle, where he's at the forefront of helping mid-market organizations become A.I.-ready safely, securely, and responsibly. With an impressive track record of leading nine for-profit and two non-profit organizations, Steve’s superpowers include change management, executive governance, strategic development, and championing game-changing and world-changing innovations.
    Many business leaders have reached out to me about how to confidently navigate A.I. and stay ahead of the curve in this fast-paced landscape. 
    That's why in addition to this podcast, I'm building a trusted partner network dedicated to responsible, secure, and human-centered A.I. consulting and development that delivers meaningful results.
    Today, you'll hear about Responsible A.I. development with a focus on community and people-centered approaches. Steve shares insights on how small and midsized businesses can leverage A.I. to compete with larger tech companies. He also shares strategies for A.I. adoption, risk mitigation, and change management for business leaders.
    The conversation covers A.I. readiness assessments, use cases across various industries, and the development of secure A.I. solutions for middle-market businesses. Steve discusses ROI considerations, emphasizing the importance of thoughtful implementation and cultural alignment.
    Throughout the discussion, Steve emphasizes that A.I. should enhance human capabilities rather than replace them, and highlights the need for values alignment in A.I. projects. We also explore Cincinnati's growing role as a Responsible A.I. hub and the importance of community building in shaping the future of A.I. to amplify the best of human potential.
    How can A.I. give power back to the people? Listen in to find out!

    EPISODE SHOW NOTES: *COMING SOON*

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    Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 

    Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.

    This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.

    Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com. 
    #SecureAI #CybrCastle #OnlineSafety #AI #ArtificialIntelligence #DigitalSafety #ResponsibleAI #DigitalCreativity #FutureTechnology #FutureTech #TheFutureIsNow #DeepLearning #GenerativeModels #ConversationalAgents #AIandCulture #AINews #AIAdoption #PodcastersOfInstagram #ArtificialIntelligenceAI  #PodcastCommunity #TechPodcast #AIPodcast #AIArt  #ArtificialIntelligenceArt #ChatGPT #OpenAI

    • 1 hr 5 min
    Ep54. The A.I. Midwest Prompt: Level Up Your A.I. & Marketing with the Marketing AI Institute’s Cathy McPhillips #MAICON

    Ep54. The A.I. Midwest Prompt: Level Up Your A.I. & Marketing with the Marketing AI Institute’s Cathy McPhillips #MAICON

    What does it mean to Midwest Prompt? Listen in to find out!
    Cathy McPhillips is the Chief Growth Officer at the Marketing AI Institute, where she's at the forefront of making artificial intelligence approachable and accessible to businesses of all sizes. She oversees marketing, growth, and customer experience, including MAICON and the AI Academy for Marketers. Her journey in the marketing world spans decades, starting in Cleveland's advertising agencies, owning her own strategic digital marketing business, and leading marketing efforts for organizations like the Content Marketing Institute and Share Our Strength's No Kid Hungry campaign.
    Recognized as one of Folio's Top Women in Media and a MarTechExec Woman You Need to Know in Martech, Cathy has also been an Ohio University Jerry L. Sloan Visiting Professional in Public Relations.
    The Marketing AI Institute is headquartered in Cleveland, Ohio, and is part of the Responsible A.I. movement. It envisions a future where A.I. doesn't replace human creativity but rather augments it, making marketing more intelligent and, ultimately, more human-centered.
    Today, you’ll hear how A.I. is changing the trajectory of the marketing industry and how the Marketing AI Institute helps marketers understand, pilot, and scale artificial intelligence. The conversation includes A.I.’s role in content creation and the ethical and legal considerations surrounding A.I.-generated content.
    A.I. isn’t going anywhere and Cathy encourages marketers to embrace it, stressing the continued importance of human expertise alongside A.I. tools. We also discuss the delicate balance between A.I. efficiency and human creativity in marketing and reflect on how creativity is evolving in the age of A.I.
    Get ready for a conversation that demystifies A.I. in marketing and provides practical insights for marketers at all levels, especially when we geek out about A.I. tools and prompts with tips you can use today.
    EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep54-cathy-mcphillips-the-a-i-midwest-prompt/
    JOIN CREATIVITY SQUARED
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    CONNECT with Helen Todd, the human behind C^2
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    Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 
    Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.
    This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.
    Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com. 
    #AIMarketing #MarketingAIAcademy #GenerativeAI #MAICON #AIJourney #AIPrompts #DigitalMarketing #ContentMarketing #MarketingInnovation #AIandMarketing #MarketingAI #AIContentCreation #CreativeAI #DigitalCreativity #AIFuture #WomenInBusiness #AIandCreativity #ArtificialIntelligence #ArtificialIntelligenceAI #ArtificialIntelligenceTechnology #MachineLearning #FutureTechnology #FutureTech #TechPodcast #AIPodcast #AIInnovation #DigitalInnovation #FutureOfWork

    • 56 min
    Ep53. A.I. Chief of Staff: Discover Different A.I. Digital Twin Use Cases with Iliana Oris Valiente, Head of Innovation at Accenture Canada #CloneClub

    Ep53. A.I. Chief of Staff: Discover Different A.I. Digital Twin Use Cases with Iliana Oris Valiente, Head of Innovation at Accenture Canada #CloneClub

    Iliana Oris Valiente is not your average executive. She's a blockchain pioneer, an A.I. advocate, and a passionate voice for human potential. She’s also the youngest-ever managing director in the history of Accenture.
    Iliana’s title also includes Head of Innovation and Environmental, Social, and Governance (ESG) at Accenture Canada. She works with senior executives and boards to support their strategic transformation journeys. She also leads multi-disciplinary teams across design, data, and technology, focusing on cross-industry initiatives and emergent areas such as GenAI, metaverse, and sustainability. 
    Not only is Iliana a certified Bitcoin professional, startup investor, respected board member, published author, and sought-after global public speaker, but she also has a digital twin named Laila and is part of the pioneering clone club. 
    In this episode’s conversation, Iliana speaks about A.I. and its transformative impact on the future of work, creativity, and societal trends. She shares her vision of a human-centered future where A.I. augments rather than replaces human creativity, and how the democratization of powerful A.I. tools will raise the bar for innovation. Iliana discusses the concept of digital humans and the emergence of a multi-agent workforce, in which A.I. assistants like her own digital twin will interact and collaborate with their human counterparts, including as chiefs of staff. 
    She highlights the shift towards generalist knowledge workers and the amplified role of creative directors in an A.I.-powered world. Iliana also emphasizes the importance of responsible A.I. and the principles guiding its development at Accenture.
    Today, get a glimpse into the future of A.I., computer vision, and the tremendous opportunities that await those who dare to navigate change head-on like Iliana!
    EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep53-iliana-oris-valiente-a-i-chief-of-staff/
    JOIN CREATIVITY SQUARED
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    CONNECT with Helen Todd, the human behind C^2
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    Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 
    Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.
    This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.
    Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com. 
    #BlockChainTechnology #GenAI #Innovation #Blockchains #FutureOfWork #EmergingTech #BusinessSuccess #PublishedAuthor #TechTrends #HumanCenteredDesign #CreativeAI #AINews #DeepLearning #Avatars #AIClones #DigitalCreativity #GenerativeAI #AIFuture #WomenInBusiness #WomenEntrepreneurs #AIandCreativity #ArtificialIntelligence #ArtificialIntelligenceAI #ArtificialIntelligenceTechnology #MachineLearning #FutureTechnology #FutureTech #TechPodcast #AIPodcast

    • 54 min
    Ep52. A.I. — Go Beyond the Binary: Reimagine Creativity on the Spectrum between Control and Chaos with “TEMPERATURE: Creativity in the Age of AI” Author Lori Mazor

    Ep52. A.I. — Go Beyond the Binary: Reimagine Creativity on the Spectrum between Control and Chaos with “TEMPERATURE: Creativity in the Age of AI” Author Lori Mazor

    Can we code machines to be as creative as humans? Listen in to discover our guest’s answer!
    Lori Mazor is a visionary leader at the intersection of artificial intelligence and creativity. She joins us for a thought-provoking conversation about her new book, Temperature, and the themes it explores on creativity in the age of A.I.  
    As the CEO and Founder of SYNTHETIVITY, Lori teaches executive leaders about the transformative power of Generative A.I. With her unique background in architecture and a passion for pushing the boundaries of technology, Lori has already educated over 3,000 leaders in just six months.
    At the bleeding edge of genAI, her work extends to prestigious institutions like Cornell Tech, Fordham University, New York Tech, NYU, and Tufts. A distinguished architect, strategist, and celebrated multimedia artist, Lori has won industry awards and her creative work has been featured in major publications.
    In today’s episode, you'll hear Lori's thought-provoking perspectives on A.I. and creativity where she challenges traditional notions of what it means to be creative and her belief that A.I. will make us more creative. We also discuss her book, how she uses A.I. in her creative process, and the importance of embracing A.I. responsibly through her manifesto. 
    Discover how writing rules is not only a creative act but important in making space for the magic of creativity to take place on the spectrum between control and chaos! 
    EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep52-lori-mazor-go-beyond-the-binary/
    JOIN CREATIVITY SQUARED
    Sign up for our free weekly newsletter: https://creativitysquared.com/newsletter 
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    SUBSCRIBE
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    CONNECT with C^2
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    https://tiktok.com/@creativitysquaredpodcast
    #CreativitySquared
    CONNECT with Helen Todd, the human behind C^2
    https://instagram.com/helenstravels
    https://twitter.com/helenstravels
    https://linkedin.com/in/helentodd
    https://pinterest.com/helentodd
    Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 
    Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.
    This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.
    Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com. 

    • 1 hr 11 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

pauly_p ,

Found More Understanding…and Hope

When I began listening to Creativity Squared, I was skeptical of AI, and almost certain of its role in a dystopian future. Today, months later and thanks to Helen and her guests, I am no longer skeptical, but better informed and even a bit hopeful for how humans can manage AI to harness creativity and yes, sustain our humanity.

In fact, I have even used C-Squared episodes in a college course that I teach, designed to help students understand their own human experience, and the forces that influence, enhance or inhibit our humanity. This podcast has given them hope and understanding as well.

BONUS: Helen’s personable charm and delightful sense of curiosity provide a bridge between the knowledge of super smart guests and my basic—but growing—understanding.

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