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Tubefilter
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. APR 18

    The Surprising Growth in Creator Marketing Budgets, feat. EMARKETER VP and Principal Analyst Jasmine Enberg

    We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, Snap Schools, and MrBeast's Vegas meltdown.

    30 min

  2. APR 11

    Why Creators Should Go to Cannes, feat. Marian Brannelly, Global Director of Awards at Cannes LIONS

    Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy.

    39 min
  3. The Boy Who Cried TikTok Ban

    APR 4

    The Boy Who Cried TikTok Ban

    Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss.

    29 min
  4. What is a View, Really? feat. Drew Baldwin, Founder & CEO of Tubefilter

    MAR 28

    What is a View, Really? feat. Drew Baldwin, Founder & CEO of Tubefilter

    Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in!

    33 min
  5. Bluey vs Brainrot, and a Major Influencer Investment Prediction Comes True Early

    MAR 21

    Bluey vs Brainrot, and a Major Influencer Investment Prediction Comes True Early

    Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing. Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2.

    24 min
  6. Creators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match Crushes

    MAR 14

    Creators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match Crushes

    Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed.

    35 min
  7. YouTube is Going Premium. Can Creators Adjust?

    MAR 7

    YouTube is Going Premium. Can Creators Adjust?

    Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match.

    30 min
  8. MrBeast Worth 5 Billion, Alex Dumps Alix, and Crime Junkie Cashes In

    FEB 28

    MrBeast Worth 5 Billion, Alex Dumps Alix, and Crime Junkie Cashes In

    Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels might go standalone. Lots to cover!

    36 min
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    About

    Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

    Information

    • Creator
      Tubefilter
    • Years Active
      2020 - 2025
    • Episodes
      246
    • Rating
      Clean
    • Copyright
      © Lauren Schnipper and Josh Cohen
    • Show Website
      Creator Upload

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