Creator Upload

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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. 1D AGO

    Lia Haberman Talks Memes and Conferences; Sophia Kianni Reveals How She Scales Her Content Business

    Does Meta's new age verification work? Is Instagram really banning meme accounts? Lauren is joined by ICYMI's Lia Haberman to discuss her takeaways from the Scalable Summit, Meta's new AI teen surveillance, and the truth about the meme account crackdown. Plus, Josh sits down with Sophia Kianni, founder of Climate Cardinals and Phia, to talk about leveraging AI, scaling businesses as a Gen Z founder, and her podcast, The Burnouts. What you’ll learn: -- Inside TikTok's 100M view micro-drama collaboration with Issa Rae. -- What Instagram's "unoriginal content" update actually means for creators. -- How Sophia Kianni raised $40M and built her AI tech stack. -- The top creator economy conferences to attend this year. 00:00 Intro & Meet Lia Haberman 01:31 Scalable Summit Takeaways 03:52 TikTok's 100M View Micro-Drama 07:45 The Korean Vegan's Productivity 09:53 Meta's Teen Age Verification 16:22 Instagram's Meme Account Crackdown 19:31 Interview with Sophia Kianni 24:04 The Power of AI for Founders 26:16 Why Sophia Started "The Burnouts" 28:07 A Young Founder's Tech Stack 35:54 The Best Creator Conferences 41:09 Google Photos' Clueless Closet Update 44:15 YouTube's AI Music Generator 47:23 Outro & Where to Find Lia Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    48 min
  2. The Jesser Business Blueprint (feat. JesserCo President Zach Miller)

    MAY 1

    The Jesser Business Blueprint (feat. JesserCo President Zach Miller)

    Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller, President of JesserCo, to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there. What you’ll learn: -- The steps to transition from Bucketsquad to JesserCo -- How to scale an apparel brand to $10 million in revenue -- When a creator needs to hire a President for administrative tasks -- The strategy behind getting into 150 Dick's Sporting Goods stores 00:00 POSSIBLE Miami & Issa Rae 07:34 Zach Miller Interview Starts 07:52 Rebranding to JesserCo 08:49 New Business Ventures Coming 10:54 When to Hire a President 13:39 Scaling Bucketsquad Apparel 15:01 Solving Creator Key Man Risk 20:52 YouTube Media Business Breakdown 23:34 Hiring an Adidas Executive 27:05 JesserCo's M&A Strategy 30:01 YouTube's Market Dominance Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    34 min
  3. Markiplier at the Movies, Keke Goes Live, and the Dogfight Against Deepfake

    APR 24

    Markiplier at the Movies, Keke Goes Live, and the Dogfight Against Deepfake

    Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71. What you’ll learn: -- Why creators can't just sell individual VOD movies on YouTube without a studio setup. -- How YouTube's "Content ID for likeness" acts as fire insurance for public figures. -- The reasons A-list celebrities are taking control of their own live formats. -- Why major creator brands are reorganizing into holding companies. 00:00 The Mario Movie Sequel Disappointment 01:13 Markiplier Becomes an Indie Movie Studio 04:58 YouTube's Anti-Deepfake Tool for Hollywood 10:50 Keke Palmer Launches a Twitch Talk Show 14:45 The Return of Live Broadcasting 18:41 Jesser Re-orgs and Hires Adidas GM 22:06 Fixated Acquires Studio71 Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    26 min
  4. Is LinkedIn the Future for Creators? | Alex Josephson, VP of Brandworks for LinkedIn, Explains

    APR 17

    Is LinkedIn the Future for Creators? | Alex Josephson, VP of Brandworks for LinkedIn, Explains

    Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last year. Also today: YouTube's Coachella station initiative, Justin Bieber's cred as a YouTuber, headlines today vs in 2013 (shout out AOL), and YouTube's new Shorts timer. 00:00 Welcome to Creator Upload 00:20 YouTube Coachella Station Initiative 02:33 Justin Bieber's Coachella Performance 07:05 Is Bieber a True YouTuber? 10:37 Interview: LinkedIn's Alex Josephson 11:10 CEOs as Content Creators 14:28 The Rise of B2B Creators 16:02 LinkedIn NewFronts and Top Voices 22:06 Scaling Impact for Brands 28:53 Tripling LinkedIn Creator Payouts 30:12 Follower Count vs Real Influence 33:46 Connected TV Ads on LinkedIn 37:02 Hollywood on YouTube vs AOL 44:22 YouTube Shorts Timer Update 45:47 Wrap Up Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    46 min
  5. He Built a Network to Make Content Creation More Affordable | OpenAI Buys TBPN | YouTube's TV Update

    APR 10

    He Built a Network to Make Content Creation More Affordable | OpenAI Buys TBPN | YouTube's TV Update

    OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy? Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week. Also: we dive into how NASA is streaming the Artemis II moon mission like a top-tier creator, and YouTube's aggressive push into living room TVs. Plus, Avi shares the story behind his Creator Access Network, which is designed to save creators money on their essential business tools. What you’ll learn: -- Why NASA is pulling 10 million concurrent viewers -- How YouTube is battling Meta and TikTok for "second screen" attention -- Why brands acquiring creators could be the next massive industry trend -- How the Creator Access Network helps creators save thousands on tech Creator Upload is your creator economy podcast, usually hosted by Lauren Schnipper and Joshua Cohen. Thanks again to Avi for serving as special guest co-host today. 00:00 Introduction and Avi Gandhi returns 01:01 NASA’s massive Artemis II livestream 05:01 YouTube dominates living room TV screens 08:06 The battle for the second screen 14:15 OpenAI acquires tech talk show TBPN 19:10 The future of creator company acquisitions 26:13 Launching Creator Access Network (CAN) 30:47 Creator Access Network pricing and perks 36:02 IShowSpeed stars in new anime series 40:50 Final Thoughts Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    42 min
  6. YouTube Takes the Gloves Off | The Renaissance of Branded Web Series

    APR 3

    YouTube Takes the Gloves Off | The Renaissance of Branded Web Series

    In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name. We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy. What you’ll learn: -- Why YouTube is urging advertisers to shift their social media budgets for an 86% higher ROI. -- How US creators can now sell and fulfill Cameo videos without ever leaving the TikTok app. -- The hidden perks of Instagram Plus, including anonymous story viewing and extended 48-hour story lifespans. -- Why major brands like Adobe and Crocs are funding the renaissance of branded web series. 00:00 Intro & Passover Recaps 01:12 YouTube's NewFronts Announcements 01:50 YouTube Calls Out TikTok Onstage 03:14 Claiming an 86% Higher ROI 03:38 Is YouTube "Social Media"? 05:43 Shorts vs. TikTok Audience Overlap 06:39 The "Bring, Build, Boost" Strategy 08:28 The Rise and Fall of Cameo 10:24 Cameo Integrates Directly Into TikTok 11:46 TikTok’s New Integration Playbook 14:21 Instagram Tests Premium Subscriptions 16:01 Anonymous Stalking vs LinkedIn Premium 17:41 The Branded Web Series Renaissance 18:28 History of Brand-Funded Content 21:39 Outro & Where to Listen Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    22 min
  7. Tubi Teams Up with Tiktok, feat. Rich Bloom & The Verdicts Changing Social Media Forever

    MAR 27

    Tubi Teams Up with Tiktok, feat. Rich Bloom & The Verdicts Changing Social Media Forever

    This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP. Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV. Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media. What you’ll learn: -- How Tubi and TikTok transition short-form stars to long-form content -- The inside details on IP ownership and revenue sharing for creators on Tubi -- The biggest trends from NewFronts, including shoppable TV and AI creator search -- What recent court rulings against Meta mean for the future of social algorithms 00:00 Welcome to Creator Upload 01:05 Rich Bloom on Tubi & TikTok 02:40 Terri Joe's Tubi Success 04:25 Picking Creators for Long-Form 07:40 IP Ownership & TikTok's Strategy 13:50 Tubi's Funding & Rev Share 16:16 Hollywood Meets Creator Content 22:07 NewFronts 2026 NYC Recap 28:36 Shoppable TV & AI Integration 34:18 Major Meta Lawsuit Verdicts 40:20 Will Algorithms Change? 43:28 Wrap Up & Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    44 min

  8. MAR 20

    We Went to SXSW (creator edition)

    In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space. What you’ll learn: -- Inside Jon Youshaei’s creator "masterclass" approach -- Why creator communities are becoming the new "third space" -- How big Hollywood names are capitalizing on YouTube's growth 00:00 Recap of Josh at SXSW 2026 03:02 Jon Youshaei’s SXSW Keynote 06:01 The YouTube Influencer Opportunity 07:06 Creators as the New Third Space 10:00 SXSW Creator Events & Networking 13:23 Somebody Feed Phil Moves to YouTube 17:48 Will Netflix Add a Free Tier? 18:43 TikTok Radio Launches with iHeart 21:07 Google Enters the Micro-Drama Game 23:01 Final Thoughts Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    24 min
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About

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Information

  • Creator
    Tubefilter
  • Years Active
    2020 - 2026
  • Episodes
    295
  • Rating
    Explicit
  • Copyright
    © Tubefilter
  • Show Website
    Creator Upload

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