Creator Upload

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Creator Upload

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. Meet the New CEO of Dude Perfect! Andrew Yaffe Joins

    6 DAYS AGO

    Meet the New CEO of Dude Perfect! Andrew Yaffe Joins

    Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem. Pound It! Noggin!

    35 min
  2. How Trump Being Elected President Impacts the Creator Economy, feat. Kaya Yurieff and Sam Gutelle

    NOV 8

    How Trump Being Elected President Impacts the Creator Economy, feat. Kaya Yurieff and Sam Gutelle

    Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.

    32 min
  3. YouTube Earns, Instagram Erodes, and the Mafiathon Pulls Us Back In

    NOV 2

    YouTube Earns, Instagram Erodes, and the Mafiathon Pulls Us Back In

    Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2." Buckle in!

    32 min
  4. The Future of Social Commerce and Live Shopping, feat. Max Benator, Co-Founder & CEO of Orca

    OCT 25

    The Future of Social Commerce and Live Shopping, feat. Max Benator, Co-Founder & CEO of Orca

    Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers. To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.

    40 min
  5. YouTube Updates, Founders Beef, and Messi Sues, feat. Miles Sellyn from Course Studio

    OCT 18

    YouTube Updates, Founders Beef, and Messi Sues, feat. Miles Sellyn from Course Studio

    Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, Kajabi hits a payout milestone, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.

    31 min
  6. YouTube Shorts are getting longer and Big Macs are getting chickenier and Kai Cenat-ier

    OCT 11

    YouTube Shorts are getting longer and Big Macs are getting chickenier and Kai Cenat-ier

    YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes.

    30 min
  7. Should Creators be Compensated when AI Models Scrape their Data?

    OCT 4

    Should Creators be Compensated when AI Models Scrape their Data?

    Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway!

    21 min
  8. YouTube's Global Head of Creators Tells All, feat. Kim Larson

    SEP 27

    YouTube's Global Head of Creators Tells All, feat. Kim Larson

    Today: a deep-dive conversation with Kim Larson, YouTube's Global Head of Creators.

    47 min
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4.7
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62 Ratings

About

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Information

  • Creator
    Tubefilter
  • Years Active
    2020 - 2024
  • Episodes
    227
  • Rating
    Clean
  • Copyright
    © Lauren Schnipper and Josh Cohen
  • Show Website
    Creator Upload

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