40 episodes

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

At the core of this show we'll be asking the question; why some brands do great content and others don't.

Being a marketer in a large company or agency can sometimes be soul-destroying, as other people in the organisation don't 'get' what they do. But we get it, we understand – and the podcast's goal is to support senior marketers get company buy-in for either starting to use content or creating more exciting content.

Crossing The Content Chasm Anna Bravington

    • Business
    • 5.0 • 2 Ratings

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

At the core of this show we'll be asking the question; why some brands do great content and others don't.

Being a marketer in a large company or agency can sometimes be soul-destroying, as other people in the organisation don't 'get' what they do. But we get it, we understand – and the podcast's goal is to support senior marketers get company buy-in for either starting to use content or creating more exciting content.

    E39: Give Yourself The Edge with Personal Brand Expert Ella Orr

    E39: Give Yourself The Edge with Personal Brand Expert Ella Orr

    In this episode of Crossing The Content Chasm Anna talks to Ella Orr, founder of Much More Social. 
     
    Ella retrained in social media marketing in 2017 after being a teacher for 30 years. She will help you navigate the world of personal branding and understand how to build a personal brand. 
     
    Being a faceless entity is the old way of marketing your brand. Building your personal brand alongside a social media strategy will give you the edge over your competitors.
     
    Anna and Ella speak about the benefit of putting a face to your company and letting customers know what is happening within your business. Give your customers time to get to know you and they will be more likely to buy from you.  
     
    In the podcast you will learn:
    Why you need a personal brand How your business will benefit from putting a face in front of the business What to do to build your personal brand How to maintain a consistent public message in your brand  
    Learn more about Ella’s work at https://muchmoresocial.co.uk/
     
    Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
     
    We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 
     
    For more information about this week’s episode, head to https://thosethatdare.com/

    • 54 min
    E38: Prep Makes Content Creation Easier

    E38: Prep Makes Content Creation Easier

    In this episode of Crossing The Content Chasm Anna talks about how prepping content will make it easier for you over time.
     
    The easier something is to do the more likely you are to do it, and pre-preparing is one of the best ways to make creating content easier. Anna suggests having content pillars, as these will guide you in what content to create.
     
    Anna emphasises the importance of having a backlog of content and using scheduling tools. Having a backlog of content takes the weight off having to create content in a rush, and scheduling tools mean you don’t have to remember to post onto various social channels.
     
    In the podcast you will learn:
    What to do to make content creation easier Why you should create a backlog of content Why you need to have a content database How to repurpose content  
    Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
     
    We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 
     
    For more information about this week’s episode, head to https://thosethatdare.com/

    • 30 min
    E37: Trying Something A Little Different

    E37: Trying Something A Little Different

    In this episode of Crossing The Content Chasm Anna talks about an upcoming LinkedIn live event she has planned and why she is a fan of doing marketing at off-peak times. If you are marketing when others aren’t, then there is less competition and you will stand out from the crowd.
     
    Anna encourages you to do something different to your competitors. The corporate tone may feel safe but it could actually alienate your customers. Humanise your marketing by simplifying things, adding humour, or maybe even offer advice. Anna shares stories of how she brought fun and uniqueness to her marketing.
     
    In the podcast you will learn: 
    Why should market in off-peak times What made Anna start doing LinkedIn How you can humanise your marketing plans Anna’s tips for you to stand out from the competition  
    Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
     
    We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 
     
    For more information about this week’s episode, head to https://thosethatdare.com/

    • 22 min
    E36: Are You Marketing Off-Peak?

    E36: Are You Marketing Off-Peak?

    In this episode of Crossing The Content Chasm Anna talks about why she launched her podcast and what led her to start her business. 
     
    Anna shares how she deals with the quieter times of year. She uses these times for activities that will improve her skills or reassesses her business plans to see if she is still heading in the right direction.
     
    In the podcast you will learn: 
    Why Anna launched her podcast What made her start her company What to do when the leads aren’t coming in How to become a better marketer  
    Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
     
    We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 
     
    For more information about this week’s episode, head to https://thosethatdare.com/

    • 22 min
    E35: Be Kind To Yourself

    E35: Be Kind To Yourself

    In this episode of Crossing The Content Chasm Anna talks about how to reuse content.
     
    Reusing existing content is a great way to make your content go further. If you focus your energy on producing one awesome asset you’re likely to produce a better piece of work.
     
    By creating content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That allows you to focus on doing one thing, still getting work done whilst requiring less effort, and create a backlog of content.
     
    In the podcast you will learn: 
    Why you should reuse your content How to repurpose your content Why you need to have a bank of content to use The importance of revisiting a topic  
    Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
     
    We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 
     
    For more information about this week’s episode, head to https://thosethatdare.com/

    • 26 min
    E34: Making The Most Of LinkedIn Live Video with Gillian Whitney

    E34: Making The Most Of LinkedIn Live Video with Gillian Whitney

    In this episode of Crossing The Content Chasm Anna talks to Gillian Whitney, who is an expert in video marketing on LinkedIn.
     
    Video is a powerful marketing tool. It has the potential to create an emotional connection with customers, which can be difficult to do with other forms of content.
     
    There are many ways you can use video for marketing purposes, such as repurposing existing videos or turning longform content into podcasts. Repurposing video content is a fast and efficient way of using video in your marketing strategy. You can take audio content that you've already created and turn it into a video using apps such as Headliner (See Gillian's video showing her using Headliner to create a LinkedIn cover story).
     
    In the podcast you will learn:
    Why you should use video marketing How to make the most of video marketing What to do to get the most out of one video  
    Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
     
    We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 
     
    For more information about this week’s episode, head to
    https://thosethatdare.com/

    • 48 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Gillian Whitney ,

A Breath of Fresh Air

I am so enjoying this new podcast. Love the energy that Anna Bravington brings to her show. Her light-hearted and fun style makes for a great listen. After just listening to just the first few episodes I really enjoy how she puts her guests at ease… which gets them to open up and share great information. If you are look for light, lively, and learning… all wrapped up into one podcast, look no further.

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