Crowdfunding and gems from failure, with Erica Schofield

Erica's background in theatre is where she learned about being an entrepreneur. She also ran an organic deli which helped her fine tune her business skills and crowdfunding knowledge. And it is from the challenges and failures she experienced that she now talks about the gems that she learnt from that challenging time. Erica shares on when to quit, when to persevere, and how to build a culture and deal with staff making mistakes. We also touch on the challenges of being a female entrepreneur, as well as explore how our inner voice is one of our greatest assets in business.

Resource for entrepreneurs

Thundafund is a way for entrepreneurs and startups to crowdfund and test their business ideas, build a community, and find their customers. They currently have an initiative running with Standard Bank currently, where whatever you raise through your crowdfunding campaign, up to R50,000 will be matched (if your business meets the qualifying criteria, T's and C's do apply!). For more information, see: https://www.thunda.fund/opportunity .