100 episodes

Success on Kickstarter, and other crowdfunding sites, has everything to do with the quality of marketing carried out before your campaign goes live.

In 2020, Crowdfunding Nerds have helped 22 board game campaigns meet their funding goals, with 18 funded on the very first day of their launch. Seventeen of these Kickstarter campaigns have been from first-time creators who couldn’t piggyback on past achievements.

We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what's working and what is not in today's market.

Buckle up; it's about to get nerdy.

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond‪!‬ Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

    • Business
    • 4.6 • 11 Ratings

Success on Kickstarter, and other crowdfunding sites, has everything to do with the quality of marketing carried out before your campaign goes live.

In 2020, Crowdfunding Nerds have helped 22 board game campaigns meet their funding goals, with 18 funded on the very first day of their launch. Seventeen of these Kickstarter campaigns have been from first-time creators who couldn’t piggyback on past achievements.

We are here to help you with your crowdfunding journey using real-world examples from our clients. Know what's working and what is not in today's market.

Buckle up; it's about to get nerdy.

    How to Learn What Your Fans Want: A Deliverance Case Study

    How to Learn What Your Fans Want: A Deliverance Case Study

    Hey Crowdfunding enthusiasts! Ready to unlock the secrets of a successful campaign? Tune into Episode 178 of Crowdfunding Nerds, where your host Andrew Lowen flies solo this time, continuing his insightful chat with the ever-knowledgeable Jack Dunbar.
     
    Ever wondered what magic lies behind a thriving crowdfunding campaign? Or how to turn past campaign hiccups into your next big win? We're diving deep into the nitty-gritty of data analysis and campaign optimization that could revolutionize your crowdfunding strategy!
     
    In this episode, I'll reveal the power of polling your fans and why your email list might just be your golden ticket. Plus, Jack and I will dissect the allure of high-tier pledges – are they a backer magnet or a risky business?
     
    Get an exclusive look at my screen as I share real poll results and metrics that have shaped my latest campaign strategies.
     
    Don't miss out on this treasure trove of crowdfunding wisdom! Listen in, and let's level up your game together!
     
    Jack's ready to connect at Jack@NewKingdomGaming.com, and you can join the convo on his Facebook groups via newkingdomgaming.com. Don't forget to check out Andrew's Deliverance Feedback Form
     
    Strap in, nerds – it's going to be a wild ride to the top of the crowdfunding charts!

    • 1 hr 13 min
    Launching A Second Campaign & Processing Feedback

    Launching A Second Campaign & Processing Feedback

    Hey, Crowdfunding enthusiasts! In episode 177 of Crowdfunding Nerds, your host Andrew, joins forces with the savvy Jack Dunbar from New Kingdom Gaming. Wondering how to smash your second crowdfunding campaign? Jack spills the beans on the lessons he learned from his first Kickstarter triumph with New Kingdom Gardeners.
     
    But that's just the start! We're diving deep into the transformation from game designer to business mogul, the art of juggling time and resources as a small business owner, and the strategic move to publish games by other talented designers.
     
    Ever faced the heat of public criticism or struggled to define your customer avatar? Jack shares his insights on handling feedback on religious-themed games and tailoring marketing strategies to specific audiences. Plus, we'll explore the tricky concept of sunk costs and the crucial role of Kickstarter referral metrics.
     
    Join us as we navigate the personal highs and lows of being creators, from managing negative feedback to the emotional rollercoaster of launching your passion projects. Tune in to episode 177 for a treasure trove of crowdfunding wisdom!
    Don't forget to check out these links!
    Jack's website - https://newkingdomgaming.com
    New Kingdom: Sowers on Kickstarter - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-sowers
    Andrew's Deliverance Feedback Form - https://forms.gle/zDKYTcZEsFM9AX7U9

    • 1 hr 3 min
    Handling Criticism, Fame, and Success

    Handling Criticism, Fame, and Success

    Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation? In episode 176 of Crowdfunding Nerds, your hosts Andrew and Sean are getting real about the highs and lows that come with the territory. Ever wondered how it feels to have your game baby critiqued, or what it's like to juggle the spotlight with your personal life?We're kicking things off with a "Bilbo Baggins" twist on criticism – it's not always what you'd expect! Hear Andrew's tales from the trenches of Deliverance's development and the sharp feedback that could pierce a creator's armor. Plus, we've got stories of phantom fans with ghost emails that'll make you chuckle and cringe.But wait, there's more! We're peeling back the curtain on the board game world's brand of fame. From Sean's brush with celebrity to Andrew's grocery store escapades, we're exploring the peculiar spotlight that shines on game designers. And, we'll cap it off with a heart-to-heart on why your self-worth shouldn't be a Kickstarter stretch goal.Tune in, level up your emotional intelligence, and remember – humility is your secret weapon in the game of fame. Don't miss this episode of Crowdfunding Nerds; it's one for the books... or should we say, the boards!Don't forget to show your support and vote for Deliverance on Boardgame Geeks site!Vote for Deliverance here: https://boardgamegeek.com/geekawards/boardgame

    • 1 hr 11 min
    6 Misconceptions About Crowdfunding

    6 Misconceptions About Crowdfunding

    we cover misconceptions about crowdfunding such as: it takes less time than you would think, you only need a prototype, Crowdfunding is new, people back for discounts, crowdfunding does not take sacrifice and more

    • 57 min
    Kickstarter Stretch Goals: Smart or Sleazy?

    Kickstarter Stretch Goals: Smart or Sleazy?

    Hey there, fellow crowdfunding aficionados! Get ready to tune into episode 174 of the Crowdfunding Nerds podcast! Ever wondered how to turn your crowdfunding dreams into a resounding success? Well, ponder no more! I'm your host Andrew, and in this episode, we're diving deep with the brilliant minds of Austin Harrison founder of IV Studios and Corey Tomlinson, Editor-In-Chief of Grimmsteel Games.Are you ready to unlock the secrets behind crafting a campaign that not only meets but shatters its goals? Are Kickstarter stretch goals the smart way to go? Want to know what it takes to engage a community that's as passionate about your project as you are? Then you can't afford to miss this episode! We’re unpacking the strategies, the do's and don'ts, and the electrifying stories from Austin and Corey's own crowdfunding journeys.
    Grab your notepad, and let’s get nerdy! Tune in, and let's transform your crowdfunding game from good to epic!
     
    Check out Austin and Corey's sites here:
    IV Studios
    Grimsteel Games

    • 55 min
    Direct Sales Strategy For Board Games

    Direct Sales Strategy For Board Games

    Hey, board game enthusiasts! Ever wondered how to maximize your direct sales and get your game into the hands of eager players? In episode 173 of "Crowdfunding Nerds," I, Andrew, and my co-host Sean, dive deep into the world of e-commerce for board games. Should you choose WooCommerce or Shopify to launch your online store?We'll unravel the mysteries of Meta ads for marketing your games and share why direct sales might just be your golden ticket over distribution. Plus, we'll chat about the crucial mistakes to avoid when planning to sell those games gathering dust in your warehouse.But wait, there's more! Discover the art of minimizing checkout clicks, why a Facebook shop could be your next best move, and how to price your games to entice and upsell. We'll also give you a peek into the success stories of Chip Theory Games and Stonemaier Games, and why running ads might just catch a retailer's eye.Don't miss out on these insider tips and strategies to future-proof your company and skyrocket those profit margins. Tune in to "Crowdfunding Nerds" Episode 173 – your game's success story starts here!

    • 51 min

Customer Reviews

4.6 out of 5
11 Ratings

11 Ratings

TheDustyShadow ,

Where to go to get a sense of crowd funding marketing strategies

I started listening to this show in 2023. This podcast, hosted by Andrew Lowen and Sean, should be added to your podcast listens if you are interested in publishing your own board games through the popular crowdfunding sites. The hosts explain what to worry about in successful crowd funding marketing, and share their experience and knowledge.

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