8 episodes

CultivatED Marketer is a bi-weekly podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades evidenced by:



*Vibrant corporate communications groups

*Excellent (and a large number of) mid-size and large agencies

*Notable professional development organizations

*Growing start-up, entrepreneurial community of past 12-15 years has spurred need for more niche communication and solo practitioners



Our mission at CultivatED Marketer is to help grow brand YOU …

CultivatED Marketer Cultivated Marketer

    • Marketing

CultivatED Marketer is a bi-weekly podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades evidenced by:



*Vibrant corporate communications groups

*Excellent (and a large number of) mid-size and large agencies

*Notable professional development organizations

*Growing start-up, entrepreneurial community of past 12-15 years has spurred need for more niche communication and solo practitioners



Our mission at CultivatED Marketer is to help grow brand YOU …

    Cultivated Marketer Ep. 7 – Mike Swenson (Part Two)

    Cultivated Marketer Ep. 7 – Mike Swenson (Part Two)

    Welcome to CultivatED Marketer …







    In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson — part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We’ll chat the evolution of marketing communications and the skills needed to advance in the industry.















    CultivatED Marketer Ep. 7 (Part 2) — Mike Swenson







    Brent and Matt talk with Mike Swenson, veteran communication professional. Mike has enjoyed a storied career as a broadcast journalist, press secretary to a Governor, and founder and leader of a successful public relations firm that produced ground-breaking work. His next act includes some voice and on-camera acting work.







    * In the end, Mike’s firm came up with a campaign that became Lee National Denim Day. He tells the story of how the program migrated along with the cause over the years, which speaks to the depth and longevity of the program.* After mentioning how all this work took place right in Kansas City, the group discusses whether new marketing professionals in the field still feel they need to move to the coasts to work on “cool” projects. Mike believes the culture is changing … and when his firm would fly candidates in from elsewhere in the U.S., including the coasts, they were always blown away by KC (in a positive way).* Brent asks which skills Mike believes are most important for inexperienced marketers. When people ask Mike what he’s looking for when hiring, he says a sense of urgency. Focusing on the details and doing what you say you’re going to do — he wants people to be urgent about that. He also mentions the entrepreneurial spirit of having the freedom to try and the freedom to fail.* For new marketers, Mike says there’s a learning curve to putting yourself out there and sharing your ideas, but you have to learn to sit with being uncomfortable at first. Brent shares about the conversations he has with new marketers in his own business — don’t be afraid to speak up because he wants to hear any ideas they have.* Mike places importance on the idea that you always have to keep learning. And that you’re never alone … you have a team to lean on. Mike says his proudest accomplishment from 32 years in the industry is all the friendships and relationships he’s made along the way.* When considering the next leaders in his organization, what did Mike look for in his employees? Mike says he liked to identify people who could do things better than he could, while also being inspiring to the rest of the team. He also says, once you’ve identified those leaders, it’s important to get out of their way and let them lead.* Even when a leader isn’t leaving — like Mike left Crossroads in July of last year — Mike believes in creating practice groups with specific focuses within the organization as a way for people to assume leadership roles. It gives them a chance to build their portfolio and learn tactics for managing people.* The group discusses the ways that professional development is important for young marketers and the types of opportunities that are available — from organizations to conferences and more.* What’s the next act for Mike? Brent and Matt ask about Mike’s new focus on a creative pursuit: voice acting. Mike shares that he’s always been told he had a “great voice,” and he started out in radio and television broadcasting. He’s always been interested in voice acting but never had ...

    • 31 min
    Cultivated Marketer Ep. 6 – Mike Swenson (Part One)

    Cultivated Marketer Ep. 6 – Mike Swenson (Part One)

    Welcome to CultivatED Marketer …







    In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We’ll chat the evolution of marketing communications and the skills needed to advance in the industry.















    CultivatED Marketer Ep. 6 (Part 1) — Mike Swenson







    Brent and Matt talk with Mike Swenson, veteran communication professional. Mike has enjoyed a storied career as a broadcast journalist, press secretary to a Governor, and founder and leader of a successful public relations firm that produced ground-breaking work. His next act includes some voice and on-camera acting work.







    * Mike shares about his “retirement” from working at Crossroads, but has started his own consulting business … so he sees it more as “repackaging” his talents and brand, rather than retiring. The group comments on Mike’s radio voice. Anyone out there looking for a new voice?* Matt brings the group’s attention to the recent topic of brands taking stands, which Mike is familiar with from his previous work in cause marketing. He asks Mike about his nationally-known project, Lee National Denim Day.* “What better public relations is there than to have our corporate clients partner with a non-profit and give back?” Mike believes investing in a community is the best thing a client can do .. which can help in the future so they have a “savings account” when things go wrong.* As “Casual Friday” was taking hold in the mid-1990s, women were having a harder time dressing casually without being able to wear jeans. Lee Jeans wanted to convince companies it was okay to wear jeans in the workplace. At the same time, they wanted to support breast cancer, which was more stigmatized in 1990s society than it is today. * In the end, Mike’s firm came up with a campaign that became Lee National Denim Day. He tells the story of how the program migrated along with the cause over the years, which speaks to the depth and longevity of the program.







    Upcoming CultivatED Marketer Guests







    * Guest — Join us for part two with Mike Swenson shortly.

    • 29 min
    Cultivated Marketer Ep. 5 – Ben Heisler

    Cultivated Marketer Ep. 5 – Ben Heisler

    Welcome to CultivatED Marketer …







    In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Ben Heisler. Ben is the newly minted host and analyst for Sports Illustrated’s gambling and fantasy sports sections. He most recently was on the other side of microphone as the host and executive producer of the Awful Announcing Podcast. His career has spanned various media including online, radio and TV. We discuss research through informational interviews and job transition.















    CultivatED Marketer Ep. 5 — Ben Heisler Show Notes







    Brent and Matt talk with Ben Heisler, from Sports Illustrated gambling & fantasy sports sections.







    * Ben discusses his new job as host, analyst, writer and editor for two vertical sections in Sports Illustrated — fantasy sports and sports betting (gambling). It’s a fascinating time to be in the industry, especially as the conversations about legalizing gambling are taking place around the world.* Considering how difficult it can be to land a job during the best of times, Matt asks Ben to share advice on getting a new gig during a global pandemic. Ben shares that he was laid off prior to the pandemic and believes there was some good luck at play … but he took advantage of the “informational interview” during his months of job searching.* The group discusses the value of informational interviews and how jobseekers should approach the interview in a way that’s mutually beneficial for everyone involved.* Ben remembers how former college classmates would “box themselves in” by focusing only on sports broadcasting. He believes in the importance of broadening your horizons by learning from others, and being a good writer. He asserts that knowing how to write will help you in any area of life.* When it comes to specialization vs. versatility, Ben says it’s possible to do both. * Matt relates it to what he sees with his own students — trying to find your path and being versatile, but learning specialized skills that can be valuable across many industries.* Ben shares a bit about his experiences as the host of the Awful Announcing podcast. He got to interview famous sports broadcasters such as Joe Buck and Ian Eagle. One of his favorite questions to ask: When did you find your voice?* The group discusses guests Ben’s had on the podcast and the unique stories they’ve shared.* As the show comes to a close, what are Ben’s final pieces of advice? Though he says it’s cliché, “treat people well.” Sending thank-you notes and showing you’re easy to work with can go a long way.







    #ICYMI — Meetups discussed with previous guest Angie Pastorek







    Free Monthly Workplace Communication Link and Learns: https://edwardscampus.ku.edu/link-and-learns







    Graduate Certificate and Master’s Degree in Organizational Communication:a href="https://edwardscampus.ku.

    • 29 min
    Cultivated Marketer Ep. 4 – Angie Pastorek at Kansas City IABC BCS

    Cultivated Marketer Ep. 4 – Angie Pastorek at Kansas City IABC BCS

    Welcome to CultivatED Marketer …







    In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, membership negotiation, and organizational change.















    Before Angie Pastorek … Catching Up With Matt and Brent







    How bad is it to your personal brand if you’re caught a photo not physically distancing on the national news? 







    We all want to get outside during the pandemic, but not necessarily at the expense of our healthy, safety or our personal brand. The gents discuss the Lake of Ozarks bar being featured on the Today Show.







    How do you navigate change?







    In advance of the interview with Angie, whose discussion covers change. Brent and Matt talk about how the pandemic has only heightened the need to make adaptability a key attribute.







    How critical are soft skills or hybrid skills right now?







    More communicators and marketers are being promoted in varying leadership roles. What skills are required — whether hard skills or soft skills — to attain that level of advancement?







    CultivatED Marketer Ep. 4 — Angie Pastorek, Kansas City IABC BCS Show Notes







    Brent and Matt talk with Angie Pastorek at the Kansas City International Association of Business Communicators (IABC) Business Communicators Summit (BCS)







    Angie teaches graduate courses at The University of Kansas in organizational communication, covering topics such as change management, communication ethics in the workplace, conflict management, professional writing and speaking skills, organizational culture, team development, and engaging workplace diversity. 







    She offers free monthly Link and Learns, regardless of whether you’re a current student. If you’re interested in the program she leads, please visit her webpage. Also attached is a printable pdf of the Link and Learn schedule as well.







    Free Monthly Workplace Communication Link and Learns: https://edwardscampus.ku.edu/link-and-learns







    Graduate Certificate and Master’s Degree in Organizational Communication: https://edwardscampus.ku.edu/communication







    Upcoming CultivatED Marketer Guests







    * Ben Heisler — Ben is the newly minted host and analyst for Sports Illustrated’s gambling and fantasy sections. He most recently was on the other side of microphone as the host and executive producer of The Awful Announcing Podcast. His career has spanned various media including online, radio and TV. We’ll chat career research through informational interviews and job transition.

    • 37 min
    Cultivated Marketer Ep. 3 – Kathryn Lorenzen at Kansas City IABC BCS

    Cultivated Marketer Ep. 3 – Kathryn Lorenzen at Kansas City IABC BCS

    Welcome to CultivatED Marketer …







    In this third episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, release one of their series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with LandaJob’s Kathryn Lorenzen about the importance of networking and obtaining a master’s degree.















    Before Kathryn Lorenzen … Catching Up With Matt and Brent







    How has this pandemic impacted marketers and brands? 







    * Pivoting business models* And polarizing — marketers working on either end of the spectrum of out of work to never been busier. Matt and Brent chat about industry dynamics on that point.* Matt highly recommend watching the April 26 60 minute episode on how auto makers pivoted their businesses. It makes one remember World War 2 (WW2) production act







    Speaking of businesses that are making pivots 







    The Iron District, a North Kansas City food and retail center comprised completely of shipping containers, made a huge successful pivot with their online curbside Saturday pick ups. A lot of what’s transpired with the pandemic is that when people and groups band together in that shared experience, they’ve shown you can survive together.







    Even during the pandemic, is networking one of the most important things you could be doing right now?







    it’s so important to stay connected. During these trying times, it may have to be in a different way but still network and meet new people when you’re able.







    CultivatED Marketer Ep. 3 — Kathryn Lorenzen, Kansas City IABC BCS Show Notes







    Brent and Matt talk with Kathryn Lorenzen of LandaJob at the Kansas City International Association of Business Communicators (IABC) Business Communicators Summit (BCS)







    How do you approach the decision of potentially going back to school for your master’s degree?First, you want to understand the potential value of a masters degree to your career. Then, you can determine what the right program might look like for you.







    How do employers view and advanced degree? Is it a differentiator?







    It depends. Every organization is different. There are a growing list of job titles and functions that on paper require advanced degrees. The biggest differentiator is the rate and degree change occurring in marketing right now.







    Should young professionals join clubs? What makes these young professionals not join?Joining clubs and professional associations is one of the best things a young professional can do. It allows them to meet not only new peers but also possible mentors and learn of opportunities. Unfortunately, trends for memberships seem to be down as competition for programming and our time has never been greater.







    What’s the biggest advice when looking at a Masters program?Talk to people. Ask them about their experiences.

    • 35 min
    Cultivated Marketer Ep. 2 – John Hall at Kansas City IABC BCS

    Cultivated Marketer Ep. 2 – John Hall at Kansas City IABC BCS

    Welcome to CultivatED Marketer …







    In this second episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, kick off a series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with conference keynote speaker, author, and Co-founder of Calendar.com John Hall about staying top of mind and building authentic relationships.







    The hosts serving as value scientists in talking with author, KCIABC BCS keynote speaker John Hall (left).







    Before John Hall … Catching Up With Matt and Brent







    * Brent and Matt discuss the pandemic dress code: Brent going casual this week with Matt working the the video chat mullet — business up top, and shorts out of frame. (Well, they did record on international work in your pajamas day). * Matt’s staying busy, working with students in their new normal or — should we say — new abnormal.* The gents discuss the pandemic as a catalyst and how people have had to adapt and work from home.* That catalyst includes observations on leadership. The time has demonstrated how transparency, empathy and relevancy stand out.* Additionally, part of Cultivated Marketer was about the rate of change in marketing. The catalyst has been the mother of innovation. Particularly if you have any expectation of communicating or meeting with others. (The IABC international conference has gone virtual.)* Or … need simply to stay relevant, such as J Rieger Co., who has re-engineered their work to take their alcohol to make hand sanitizer. Or … Hy-Vee, who 12 weeks ago was in the process of unwinding their grocery delivery business. Not so fast. * Somehow — though it was recorded several weeks prior — staying top of mind is now more relevant that ever. We welcome our first guest, John Hall.







    CultivatED Marketer Ep. 2 — John Hall, Kansas City IABC BCS Show Notes







    Brent and Matt talk with John Hall at the Kansas City International Association of Business Communicators (IABC) Business Communicators Summit (BCS)







    * John Hall is the Co-founder and President of Calendar.com, a leading scheduling app that he is convinced will change how we manage and invest our time. He writes weekly columns for Forbes and has contributed to more than 50 online publications. Author of the best selling book, Top of Mind. * John discusses the notion of top of mind and the opportunities it can bring to you.* He shares trust touch points one can use to engage people a certain way so you can affect their life, thereby moving you from their short-term to long-term memory. In fact, he has a particular signature way he closes his keynote addresses that reinforces that idea* John talks about the importance of becoming a “value scientist,” taking every opportunity to ask people what’s valuable to them.* Another practice John covers is “Content Triggering.” It’s the idea of chronicling the ideas or items that people find of value and then re-sharing them.* They review the balance required in staying focused while helping others. In it, John recommends a book called Selfless Service.

    • 41 min

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