The Business Behind Fundraising

Sherry Quam Taylor
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The Business Behind Fundraising

Welcome to the Business Behind Fundraising podcast where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors, with Sherry Quam Taylor.

  1. 19/11/2024

    Cultivating & Captivating Next Gen Board Members with Julia Patrick of American Nonprofit Academy

    Julia Patrick exemplifies that it’s never too late in your career to make an impact on the world around you. After a career in media covering social, political, and cultural issues in Arizona, Julia pivoted and dedicated her life to helping the nonprofit sector through the American Nonprofit Academy. As the CEO and Founder, as well as being the co-host of The Nonprofit Show, Julia allows nonprofit professionals to engage in discussions on problem-solving, innovation, and change within the sector. Sherry and Julia discuss how growing up in Arizona influenced her passion for nonprofit work. Julia dives deep into how board members can set up their organization for future success by empowering the next generation of leaders.   What You Will Discover:  ✔️ Your processes are key to attracting and retaining younger talent. What’s going to happen to your organization after you leave it? If there is not a structure in place, your ideal candidates may not be comfortable stepping in to lead. ✔️ Be strategic with your approach to board recruitment, seeking individuals with diverse backgrounds, skills, and perspectives. Your board member’s tool kits are vital to sustaining success within the community you serve! ✔️ Next-gen board members are focused on impact and finding solutions, rather than simply giving money. Foster an environment that promotes this thinking! —————————————— Julia C. Patrick is the CEO and Founder of the American Nonprofit Academy and serves as the co-host of The Nonprofit Show, the only daily live program dedicated to the nonprofit sector. This platform allows nonprofit professionals to engage in discussions on problem-solving, innovation, and change within the sector. Julia is the author of Building Board Champions: Activating Impactful Nonprofit Board Members. In addition to her roles in media and nonprofit education, Julia has an extensive background in media management and production as the CEO and President of Patrick Media Group, based in Phoenix, Arizona. With over 34 years of experience, she has significantly impacted the media landscape in Arizona and beyond. She studied Economics at Claremont McKenna College, further grounding her expertise in strategic planning and economic analysis, which she applies to her entrepreneurial and philanthropic endeavors. Julia’s leadership continues to inspire and shape the nonprofit community, especially through her innovative approach to nonprofit education and philanthropic leadership. LinkedIn: https://www.linkedin.com/in/julia-c-patrick-b74b3b28/ Website: https://americannonprofitacademy.com/ Book: https://a.co/d/jljTUk9 —————————————— Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!   #nonprofits #podcast

    50 min

  2. 22/10/2024

    Fall Funder Series: A Discussion with Aba Taylor Brookline Community Foundation

    On the final episode of this year’s Fall Funder Series, Sherry Quam Taylor speaks with Aba Taylor of the Brookline Community Foundation. Located in the immediate suburbs of Boston, BCF partners with nearly 50 organizations, seeking to improve the financial equity and economic growth of vulnerable populations in their area. As Executive Director, Aba not only cultivates relationships with organizations seeking their assistance, but also fundraises on her own, helping secure the money from private donors that will then flow to community partners that align with BCF’s values. The importance of relationship building continues to be a theme throughout this series, but Aba dives deeper into the unique challenge of positioning a foundation within their communities nonprofit environment. Foundations have to seek funding on their own, so they are also doing the groundwork that nonprofit organizations. Because of this, foundations often understand the work that goes into securing funds, and they want to help those that they see making the greatest impact from that work, regardless of their size or reputation.   What You Will Discover ✔️ Funders come in all shapes and sizes. Take the time to figure out what kind of organizations a foundation generally funds. Rather than shooting in the dark with someone you hope may notice you, find a foundation that works with organizations similar to your own. ✔️ Funders have a unique challenge on their hands: they sometimes are competing for the same resources as the organizations they intend to fund. Understanding your fundraising environment can help leverage these relationships to their greatest extent. ✔️ “Lead by listening.” Whether you’re an established organization or one just getting off the ground, funders will hear about you if there is motivation and action behind your cause. —————————————— Aba Taylor has spent the last two decades engaged in social justice as an educator, facilitator, organizer, consultant, and nonprofit executive. From working internationally at the United Nations to conducting civil rights trainings all over the United States, to leading high impact social justice organizations and efforts, Aba has committed herself to supporting the capacity and leadership of nonprofit, educational and philanthropic organizations dedicated to social transformation. Prior to joining BCF, Aba held multiple senior leadership roles at the Interaction Institute for Social Change (IISC). Prior to that Aba was the Executive Director of the Network for Social Justice, and before that the Deputy Executive Director of the Astraea Foundation for Justice. Aba has sat on numerous boards and is currently the Board President of the Neighborhood Schools Inc. where her daughter attends school. Aba holds a Bachelor of Arts degree from Columbia University and a Master of Arts degree in Nonprofit Leadership and Management from the School of International Training. She is a Rockwood Leadership Institute alumnus and a certified trainer with Quabbin Mediation. Passionate about arts, culture, and creative expression Aba is a closeted writer and a very out sci-fi nerd. For Aba, liberatory parenting as well as spiritual and healing practices are her North Star. LinkedIn: https://www.linkedin.com/in/abataylor/ Website: https://www.brooklinecommunity.org —————————————— Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!   #nonprofits #podcast

    45 min

  3. 24/09/2024

    Fall Funder Series: A Discussion with John Tracey, Program Director of the Simons Foundation

    In the next edition of the Fall Funder Series, John Tracey of the Simons Foundation joins the show. As the Program Director managing the Science Sandbox, an incubatory portfolio focused on funding science communication practitioners, John helps organizations emphasize the importance of science in our everyday lives, helping build trust in modern practices and expanding access into new communities. Sherry and John dive into how organizations can get their foot in the door with larger funding operations. Spoiler alert: it’s not as hard or scary as you may think! Similar to working with the common donor, building an organic, mutualistic relationship can open the door to a world of opportunities.   What You Will Discover:  ✔️ Don’t be afraid to reach out. Ever heard the phrase “it doesn’t hurt to ask?” Take that mentality into your search for funding. Funders are looking for motivated organizations who are proud of the work their mission is accomplishing. ✔️ The power is in the programs. Having programs that are both well-organized and proven successful is key when attracting larger funders. ✔️ Things aren’t always going to be running exactly as planned. Transparency and honesty in conversations about challenges and reallocation of funds can lead to better outcomes and stronger relationships.  —————————————— John Tracey joined the Simons Foundation in 2014 as part of a team to improve public engagement with science. As program director, Tracey works with the vice president of Science, Society & Culture to develop and execute funding strategy. He leads the division’s external communications and storytelling, including content development for the website, external media strategy, visual storytelling and more. Prior to joining the foundation, he worked at the American Association for Cancer Research, specifically on the Stand Up to Cancer initiative, where he managed grantee statistics and statistics reporting, and edited and produced website content. He holds a bachelor’s in English literature from the College of New Jersey. LinkedIn: https://www.linkedin.com/in/john-tracey-476b88213/ Website: https://www.simonsfoundation.org/ —————————————— Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!   #nonprofits #podcast

    34 min

  4. 27/08/2024

    Fall Funder Series: A Discussion with Shireen Zaman, Program Officer, BUILD // Ford Foundation

    Welcome to the Fall Funder Series, where Sherry Quam Taylor demystifies common misconceptions about how organizations can secure general operating revenue. First up is Shireen Zaman of the BUILD program at the Ford Foundation. As a Program Officer, Shireen works directly with organizations in identifying their greatest fundraising needs and preparing a funding strategy that best supports those efforts.  Shireen gets real about what she looks for when choosing organizations to support. It's important to remember that there are real people behind these funding efforts who are eager to connect with motivated, resilient organizations. Sometimes, all it takes is a quick introductory email or message to access a grove of new funding opportunities.   What You Will Discover:  ✔️ Funders are human. Take the time to organically build a relationship with a funder by utilizing all of their available resources, attending webinars, or simply having a conversation. ✔️ Think about ALL of your overhead. Organizations may include the funding they need in the present, but will that be enough to sustain your mission in a way that attracts larger funders? ✔️ The most impactful relationships take time and consistency to build. Don’t be discouraged if your efforts don’t immediately produce results. —————————————— Shireen Zaman is a program officer on the BUILD team, working to advance the foundation’s efforts to support and develop stronger, sustainable, and more effective social justice organizations and networks across the globe. Shireen has more than two decades of experience in the philanthropic and nonprofit sector, spearheading organizational transformation, resource development, and program management at a variety of organizations. Prior to joining the Ford Foundation, she was the director of the RISE Together Fund, a donor collaborative at the Proteus Fund. At RTF, she worked to identify, invest in and build the capacity of grassroots organizations from Black/African, Arab, Middle Eastern, Muslim and South Asian communities in the US. She was a founding member and served on the advisory council of the Emergent Fund, a pooled fund dedicated to supporting US grassroots organizing and power building in communities of color, including Black, Indigenous communities. Prior to her work in philanthropy, Shireen was the executive director of the Institute for Social Policy and Understanding, where she led the strategic expansion of a Michigan-founded think tank into the Washington, DC policy space. She was also the director of the Middle East and North Africa program at Vital Voices Global Partnership where she partnered with women leaders across the region to support their work in the areas of human rights, health and political leadership. Shireen was recognized as a White House Champion of Change for her work as an Asian-American woman leader. She holds a BA in human development from Boston College and an MA from the School of International Service at American University. She studied Arabic at the American University in Cairo and is currently completing a coaching certification program through Coaching for Healing, Justice and Liberation. LinkedIn: https://www.linkedin.com/in/shireenzaman/ Website: https://www.fordfoundation.org/ —————————————— Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!   #nonprofits #podcast

    33 min

  5. 23/07/2024

    Case Study with Eve Turow-Paul of Food for Climate League: Creating Sustainability after extreme launch success

    Eve Turow-Paul didn’t set out to start a nonprofit, but once she identified a crucial need in her community, the pieces quickly fell into place. As the founder and Executive Director of Food for Climate League, she’s helping change the narrative of sustainable food systems by addressing the emotional underpinnings that drive people’s food choices. The women-led team is influencing culinary workers to reduce emissions, embrace plant-based options, and increasing biodiversity.  Sherry and Eve discuss starting a nonprofit with little planning behind it, growing your organization through powerful storytelling, and how a case study with Google changed the trajectory of her work forever. Click here to learn more about Eve’s case study with Google.   What You Will Discover:  ✔️ Factors such as anxiety, stress, and loneliness can influence people’s food choices and lead to chronic health issues in communities down the line ✔️ Having a clear, concise, and well-thought out plan is key when building quality relationships with mission-aligned donors  ✔️ Tools Eve has used to help engage donors and track progress —————————————— Eve Turow-Paul a leading expert on Millennial and Gen Z global food culture, and founder and Executive Director of Food for Climate League. Her latest book is Hungry: Avocado Toast, Instagram Influencers and Our Search for Connection and Meaning (BenBella, 2020). By blending qualitative and quantitative methods, Turow-Paul explores the ‘why’ behind today’s biggest food and lifestyle trends. Through her writing, research, and nonprofit leadership, she connects the dots between climate, food culture, and human needs. Turow-Paul views food culture as a key lever for improving mental, physical, and environmental health around the world. Eve’s writing on food trends and human behavior has appeared in a number of publications including Washington Post, The Chicago Tribune, Plate, Forbes, The Village Voice, on The Atlantic, FoodTank, Refinery29, Huffington Post and more. She was prominently featured in the documentary film WASTED! The Story of Food Waste, which premiered at Tribeca Film Festival. In 2019, with seed funding from the Food program at Google, Turow-Paul founded Food for Climate League, an all-female non-profit research collaborative working to make climate-smart food choices the norm by leveraging narrative and behavioral design.  LinkedIn: https://www.linkedin.com/in/eveturowpaul/ Website: https://www.foodforclimateleague.org/ —————————————— Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!   #nonprofits #podcast

    38 min

  6. 25/06/2024

    Nonprofit Decision Making During Times of Growth with Emily Taylor of teenyBIG

    As the principal of teenyBIG, Emily Taylor helps nonprofits at an inflection point make big decisions that affect their community so they can move from indecision to intentional, next-level growth. She empowers bold leaders to gather the information they need to make big decisions with buy-in so they can move from a holding pattern and into next-level growth. Emily discusses the need for nonprofits to reset and make strategic decisions in the post-COVID world, the challenges of strategic planning, and the importance of taking a step back before diving into the process.   What You Will Discover:  ✔️ Listening to the community and staying connected to the humanity behind the work of nonprofits is essential for making informed and impactful decisions. ✔️ Balancing vision and analysis is crucial in making strategic decisions. Organizations should consider both the big picture  ✔️ Strategic planning is not always the right solution for every organization. It is important to customize the approach and create a useful tool that aligns with the organization's goals and needs. —————————————— Emily Taylor works with nonprofit leaders whose organizations are at an inflection point - they’re ready to catapult their mission into their next stage of growth. Leaders who seek Emily’s expertise know they need to shift their decision-making from intuitive to intentional but are unsure of how to start that process.  She first grounds the organization in ‘who they are’ to help them prioritize the challenges that lie ahead. To achieve this, Emily applies her individualized strategic listening methodology with an organization's community, allowing teams to 'see their value' and align their decision-making as an organization, not just the CEO. She helps them prioritize their big decisions and builds a foundation for organizational decision-making. As a result of this process, Emily's clients are able to paint a solid picture of their organization, one that is viewed similarly internally and externally, preparing them for their next stage of growth.  Her clients are empowered to move forward by shifting their decision-making from intuitive to intentional. Emily attributes her success to her unique ability to balance left and right brain thinking - to make sense of people’s emotions and motivations and apply them to strategic thinking, including all the perspectives that make us human. LinkedIn: https://www.linkedin.com/in/emily-taylor-teenybig/ Website: https://www.teenybig.com/ —————————————— Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!   #nonprofits #podcast

    32 min

  7. 28/05/2024

    Case Study with Veronika Trufanova at the Emerald Necklace Conservancy: Preparing to Fully Fund your New Strategic Plan

    Veronika Trufanova always had a passion for environmental sustainability, making her the perfect fit for her role as Director of Development at the Emerald Necklace Conservancy, a historic linear park system in Boston that introduced one the first example of green infrastructure in the nation. Nika now works to sustain the parks impact on the city while growing awareness for its rich history, a huge task in a city with over 650,000 residents.  Nika discusses how Sherry’s fresh perspective has revamped her team’s strategic plan while generating morale throughout her organization. The two share about the power of curiosity in young fundraisers, and how that energy can translate to your relationships with donors.   What You Will Discover:  ✔️ A well-thought-out, purpose driven strategic plan can unlock the spark your organization needs to take on that big capital campaign ✔️ It’s important to take a step back from the everyday grind and celebrate wins, even the smallest victories, to boost morale in your staff and donors ✔️ The most important trait a young fundraiser can have is a curiosity for understanding their organization’s mission ✔️ By truly understanding the needs of your organization, you can create a personal and generous atmosphere that allows your donors to really feel like they’re making an impact —————————————— Veronika (Nika) directs the Conservancy’s fundraising program, including individual, corporate, foundation and government grants, the annual giving program, and other special fundraising initiatives. Nika previously worked at the Asian Art Museum of San Francisco, where she led the Institutional Giving program for over six years, raising unrestricted, project-based and campaign support from corporations, foundations and government granting agencies. She also held several roles on the development team at the Harvard Art Museums, encompassing database management, development operations and donor and member events. Nika holds a bachelor’s degree in Art History from Haverford College. She is an avid tea drinker and an unabashed Italophile. LinkedIn: https://www.linkedin.com/in/veronika-trufanova-5770bb8/ Website: https://www.emeraldnecklace.org/ —————————————— Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!   #nonprofits #podcast

    39 min

  8. 23/04/2024

    Case Study with Suzy Myers Jackson at Spark Youth NYC: Diversifying Revenue Beyond a Gala through Relationship Building

    Suzy Myers Jackson didn’t expect to have a career in fundraising, but when the opportunity to lead an organization that aligned with her passion for theatre presented itself, she hit the ground running. After 17 years at Opening Act New York, Suzy became the Executive Director of SparkYouth NYC. Now, she’s bringing a refreshing style of tried and true fundraising opportunities to expand opportunities for young people in New York City.   What You Will Discover:  ✔️ We all learn from experience, but establishing a process to evaluate and adapt to those experiences can make all the difference for your organization ✔️ Skills you have developed prior to becoming a fundraiser will always come in handy, like theatre! ✔️ Prioritizing relationship building leading up to the event makes a tremendous impact on how successful the event is for your organization ✔️ Relationships held by members of your Board of Directors can bring new energy to your events and lead to future connections —————————————— Suzy Myers Jackson is the Executive Director of SparkYouthNYC, an organization that ignites growth in community-based, youth-centered organizations through a three-pronged model of financial investment (trust-based, multi-year, unrestricted support), capacity building (SparkYouth's unique Cofactor Lab), and peer support (Executive Director Leadership Collective). Suzy became Executive Director at SparkYouth following 5 years of service on SparkYouth's Board of Directors and 6 years as a SparkYouth grantee. Suzy’s nonprofit background spans nearly 20 years and encompasses a diverse range of expertise, including: fundraising, board development, nonprofit management, strategic planning, leadership coaching, and program development. Suzy was the longtime Executive Director of Opening Act, where she grew the organization’s reach from 3 to 57 of NYC’s most high-need public schools and increased revenue by 80 fold. Under her leadership the organization became a leader in Social Emotional Learning outcomes. Suzy has also been a consultant for such organizations and corporations as Harlem Educational Activities Fund, HBO, the Center for Anti-Violence Education, Youth INC, Brandworkers, STEM From Dance, and INCLUDEnyc. She has developed multiple campaigns and professional development workshops that have been implemented by organizations to raise funds, deepen relationships with key stakeholders, and build a thriving organizational culture. Suzy received her BFA from NYU’s Tisch School of the Arts. She currently lives in Brooklyn with her partner and young sons.   LinkedIn: https://www.linkedin.com/in/suzy-myers-jackson-6157419/ Website: https://sparkyouthnyc.org/ —————————————— Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!   #nonprofits #podcast

    35 min
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Welcome to the Business Behind Fundraising podcast where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors, with Sherry Quam Taylor.

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