Cultivating Talent and Culture in the Middle Market

In this episode, we're joined by Lauren Serota, Chief People and Culture Officer at Brand Velocity Group, as she and Doug delve into the evergreen topic of talent and culture.

Lauren shares her unexpected journey into HR and leadership development, providing valuable lessons from her time at Patagonia, where she helped foster a culture that balanced purpose with profit. She and Doug explore key elements of building a world-class company culture, the critical role of leadership, and what companies often get wrong when managing culture. Whether you’re leading a small business or a middle market firm, this episode offers practical insights on shaping a thriving, people-centered workplace. Tune in to discover the strategies behind cultivating lasting talent and culture success.

Lauren Serota is Chief People & Culture officer for Brand Velocity Group. Brand Velocity Group is an innovative investment firm focused on accelerating business well-positioned to benefit from our deep operational expertise, deep in-house marketing resources and thoughtful approach toward enhancing company culture. To learn more about Brand Velocity Group please visit us at  brandvelocitygroup.com or reach out directly at team@brandvelocitygroup.com.