Culture Mapping Futures

scenarioDNA
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Culture Mapping Futures

Analysis and insights on culture and the future from scenarioDNA's research team.

  1. South Korea & USA Synergistic Futures

    قبل ٣ أيام

    South Korea & USA Synergistic Futures

    South Korea and the United States are navigating significant societal pressures, including mental health challenges and shifting political dynamics, with pop culture serving as both a mirror and a catalyst for change.

    ١٢ من الدقائق
  2. Post-Hype Design Futures

    ٢٠ جمادى الأولى

    Post-Hype Design Futures

    Post-Hype Design Futures explores innovative strategies for cultural, retail, and experiential design in a post-hype landscape, emphasizing sustainability, inclusivity, and long-term engagement. It analyzes the duality of spectacle-driven events, critiquing their reliance on exclusivity and consumerism, while proposing shifts toward authenticity, decentralized trends, and ethical practices. (GenAI podcast generated with NotebookLM)

    ٢٢ من الدقائق
  3. Post-Global Fashion Design Futures (Culture Mapping Futures Series)

    ١٥ جمادى الأولى

    Post-Global Fashion Design Futures (Culture Mapping Futures Series)

    Post-Global Fashion Design Futures explores the fashion industry’s evolution under post-pandemic pressures such as fragile supply chains, nearshoring, and rising political populism, driving a shift toward decentralized, sustainable models. Together, these scenarios offer diverse solutions while highlighting the need to balance strategies in an uncertain global environment. (podcast produced with NotebookLM) Download the pdf report at scenariodna.com/trendreports

    ١٦ من الدقائق
  4. The Future of Food & Beverage (Culture Mapping Future Series)

    ٧ جمادى الأولى

    The Future of Food & Beverage (Culture Mapping Future Series)

    In our latest episode, produced with the help of NotebookLM robots, we explore potential futures for the food and beverage industry under a second Trump administration by analyzing historical and emerging consumer and market patterns. It examines how the industry might adapt to potential government actions, such as deregulation and economic policy shifts, by focusing on key themes like trust, transparency, and local responsiveness.

    ٢٢ من الدقائق
  5. AI & Bias in Cultural Research (Workshop Study Guide Series)

    ٢٣ ربيع الآخر

    AI & Bias in Cultural Research (Workshop Study Guide Series)

    In our latest podcast episode, produced with the help of NotebookLM robots, we examine the use of artificial intelligence (AI) and culture mapping in cultural research, specifically focusing on the potential for bias in these tools. The discussion highlights the benefits of AI, such as enhanced pattern recognition and pre-emptive culture mapping, but also warns of potential biases embedded in the data and algorithms.

    ١٢ من الدقائق
  6. Culture Mapping the Future of Climate Policy & Action

    ٢٠ ربيع الآخر

    Culture Mapping the Future of Climate Policy & Action

    In our latest podcast episode, produced with the help of NotebookLM robots, we explore how narratives shape both climate policy and brand innovation. Using scenarioDNA’s Culture Mapping, we discuss how narratives clarify complex issues and forecast potential futures. Key topics include the influence of subcultures on climate discourse, the impact of gender-coded archetypes, and the importance of brands maintaining a cohesive narrative for trust and loyalty. We also highlight the concept of re-enchantment—bringing wonder and optimism back to climate solutions to counter purely rational approaches. Culture Mapping deciphers these cultural dynamics, offering deeper insights than traditional methods. This empowers strategists to stay adaptive and culturally relevant, ensuring narratives connect with diverse audiences.

    ١٦ من الدقائق
  7. Music is a Primer for Hybrid Intelligence

    ١٩ ربيع الآخر

    Music is a Primer for Hybrid Intelligence

    The episdode draws parallels between the development of The Real Book, a comprehensive collection of jazz standards, and the emergence of Generative AI (GenAI). Tim Stock argues that both resources provide structure and reliable frameworks that facilitate creative interpretation and collaborative learning. The Real Book provides accurate musical structures that allow musicians to improvise, much like how GenAI provides structured data insights that allow users to analyze information and generate new ideas. Both tools emphasize the importance of accurate and transparent data, fostering trust and ethical use within their respective communities. (NotebookLM produced podcast episode based on research and analysis by scenarioDNA)

    ٩ من الدقائق
  8. Drift Compatibility in the Design Classroom

    ١٩ ربيع الآخر

    Drift Compatibility in the Design Classroom

    The discussion explores the potential of generative AI to transform education by offering a more interactive and collaborative learning experience. The author, Tim Stock, argues that the current educational framework fails to adequately prepare students to effectively utilize AI tools, leaving them unable to fully leverage their potential. He proposes a shift in how we conceptualize learning, emphasizing concepts like Cognitive Load Sharing, Bidirectional Feedback, and Augmented Collective Intelligence, which aim to foster a more holistic and engaging learning process. Drawing inspiration from the film Pacific Rim, he suggests that integrating AI into education requires a careful approach to "drift compatibility," ensuring that students and AI systems work in harmony to enhance human intelligence. (Generative AI produced podcast episode based on research and analysis by scenarioDNA)

    ٦ من الدقائق
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Analysis and insights on culture and the future from scenarioDNA's research team.

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