Customer-Driven Innovation: Winning in Competitive Markets by Listening and Adapting to the Market

Are you struggling to create a standout product in the competitive pet food market? Then you'll love today's episode featuring Kyle Feigenbaum, founder of healthybud, who turned a passion for pet nutrition into a booming business. Initially inspired to create pet treats that mirror human nutritional standards, Kyle has developed a product line of deliciously healthy meals that most pets prefer.

With an impressive 70% of pet parents declaring they would be devastated if healthybud disappeared, the brand has quickly become a go-to solution for health-conscious pet parents. Join us as Kyle dives into the healthybud startup journey, sharing how an obsession with customer needs, strategic market positioning, and financial discipline transformed his idea into a thriving business.

In today's episode of the Harvest Growth Podcast, we'll cover:

•  Strategies for identifying and filling market gaps in your industry
• The importance of bootstrapping and financial discipline
• Leveraging customer feedback for product development
• And much more!

Are you a pet parent seeking high-quality, nutritious treats for your furry friend? Visit www.healthybud.co to discover how healthybud's innovative products can transform your dog's diet.


To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!