The CPG Guys

Peter V.S. Bond & Sri Rajagopalan
  • 4.8 (104)
  • MARKETING
  • UPDATED SEMIWEEKLY
The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

  1. 18 HR. AGO

    ERP makes it's Debut with DOSS' Wiley Jones

    The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering at companies like Athelas and Verkada. From designing toys in factories in China to leading hardware projects for medical devices in Silicon Valley, Wiley has been in the trenches of creating physical products and moving them along the supply chain. Dis...

    53 min

  2. 3 DAYS AGO

    Amazon unBoxed 2024 Recap

    Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.#fullfunnel #retailmedia #unBoxed2024For the Cornell University Retail Media Strategy Program, click hereFor The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email ...

    49 min

  3. OCT 19

    Marketing Mix Effectiveness Leadership with NielsenIQ

    The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.This episode is sponsored by NielsenIQ Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/ Find Michael Man...

    49 min

  4. OCT 17

    Groceryshop 2024 Recap

    In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj’s Website: h...

    45 min

  5. OCT 12

    From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy

    The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data.Find Mark Hardy on Linkedin here.Find Walmart Data Ventures on Linkedin here. Find Walmart Data Ventures online here...

    40 min

  6. OCT 9

    Customer Personalization, Retail Media and Unified ID's with RR Donnelley's Matt Tilley

    The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews.This episode is sponsored by RR Donnelley.Find Matt Tilley on Linkedin at : https://www.linkedin.com/in/matthewjtilley/Fi...

    50 min

  7. OCT 5

    Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah

    The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.This episode is sponsored by 345 Global.Follow Mark Edward on LinkedIn at: https://www.linkedin.com/in/mark-edwards-51713b4/Follow 345 Global on LinkedIn at: https://www.linkedin.com/company/345global/Follow 345 Global Online at: https://www.345.global/Foll...

    47 min

  8. OCT 3

    Streaming TV Media - CTV's Latest with Roku's Jake Piasecki

    The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at ...

    59 min
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4.8
out of 5
104 Ratings

About

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

Information

  • Creator
    Peter V.S. Bond & Sri Rajagopalan
  • Years Active
    2020 - 2024
  • Episodes
    432
  • Rating
    Clean
  • Copyright
    © 2024 The CPG Guys
  • Show Website
    The CPG Guys

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