Customers First Podcast Tacey Atkinson

Join Tacey and her special guest, Customers First Regular Keith Groshans. Keith is a Graphic Artist, Website and brand Builder, and Top Banana at Rocket Juiced Studios.
Today's Topic is Technology Throughout The Customer Experience.
Keith shares how technology surrounds the customer experience today, from pre-sale research to purchase and beyond; our homes, retail stores, art galleries, cars, websites, and more are evolving to include more and more technology and ways we can embrace it to enhance the bond between customer and brand.
 
Timestamp: 07:45: Web-based shopping vs brick & mortar
Timestamp: 18:16: Omnichannel vs Multichannel explained
Timestamp: 20:49: Website technology towards accessibility.
 
Link to the Rocket Juiced on Website Accessibility PDF:  Rocket Juiced on Website Accessibility
Keith’s Contact Information:
Website: https://www.rocketjuiced.com
 
Tacey's Contact Information:
https://linktr.ee/taceyatkinson
 
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
 
Remember:
Customer-Centric Cultures Create Magical Customer Experiences.
Now Go Spread the Magic!

On this episode of the Customer's First Podcast, Laura Bowers, the CEO of The PMO Boss, shares insights into project management, leadership, and creating a positive work culture. Laura discusses how she stumbled upon project management and the importance of empathy in leadership. She highlights the significance of clear requirements and prioritization in achieving project success. Laura introduces her BOSS framework, emphasizing the importance of client collaboration for successful project implementation.

The conversation delves into building strong team dynamics through team-building exercises and fostering a positive work culture. Laura encourages leaders to prioritize people and emphasizes the rewards of putting people first.
 
Timestamps:
4:21: Importance of Positive Culture in Project Success



9:21: Prioritization and Clear Requirements in Business Practices

14:55: Collaboration with Outside Consultants in the Outline Stage

17:37: Breathing Life Back into a Lifeless Team
27:51: Encouragement to Put People First in Leadership
 
Laura's Contact Information:
 
LinkedIn: @thepmoboss
 
Tacey’s Contact Information:
Website: www.taceyatkinson.com
All of Tacey’s social media profiles are linked there and here:
https://linktr.ee/taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer-Centric Cultures Create Magical Customer Experiences.
Now Go, Create the Magic!

 
 

On this episode of the Customer's First Podcast, we are joined by Laurie Barkman, a Business Transition Sherpa. She shares her journey from CEO to expert in business transitions and acquisitions. Laurie emphasizes the importance of mindset in the transition process, noting that our mindset influences our actions and can impact the success of our business transitions.

She discusses the concept of attachment and detachment for business owners, highlighting the need to detach from their businesses to enable successful transitions. Laurie also addresses the risks of dependency factors in businesses, such as owner dependence and lack of documentation, which can affect a business's salability.

Furthermore, Laurie shares insights on financial planning for business owners looking to exit their businesses. She stresses the significance of knowing the value of one's business and creating a financial plan that incorporates personal and business financial aspects. She introduces the concept of the "value gap estimator" to help entrepreneurs assess their financial readiness for transition.

Moreover, Laurie provides valuable advice on the seller reality check, emphasizing that buyers operate on their own timelines and that businesses should be ready for sale at any time. She also gives a glimpse into her course, Endgame Entrepreneurship, which guides entrepreneurs through the exit planning process and offers community support and group advisory to ensure a successful transition.
 
Timestamps:
04:29: Transition Planning and Succession

04:44: Importance of Mindset in Transition

08:22: Considerations for Transitioning Entrepreneurs

10:16: Detachment and Personal Planning

11:45: Impact of Attachment on Business Value

24:23: Endgame Entrepreneurship Course Introduction

24:55: Seller Reality Check and Timing
 
Laurie’s Contact Information:
Website: https://thebusinesstransitionsherpa.com
Book: BusinessTransitionHandbook
Social Media Profiles: @lauriebarkman
Tacey’s Contact Information:
All of Tacey’s social media profiles are linked there and here:
https://linktr.ee/taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer-Centric Cultures Create Magical Customer Experiences.
Now Go, Create the Magic!

 

On this episode of the Customer's First Podcast, Tacey sits down with Jon Clemence, the creator and owner of Cedar Press Proofreading. Jon shared his transition from a corporate job to starting his own proofreading business. He emphasized the importance of proofreading and editing in enhancing the customer experience, highlighting how simple errors like spelling mistakes can deter potential customers. 
Jon provided valuable tips for proofreading our own work, such as utilizing spell checkers and grammar tools wisely and creating an internal style guide for consistency. Furthermore, Jon discussed how proofreaders can elevate the quality of content by tightening prose, finding and fixing basic errors, and ensuring consistency in writing style.
Jon concluded by inviting viewers to visit his website for more insights and resources on improving online content. Overall, the episode provided valuable insights into proofreading and content editing, underscoring the impact of attention to detail on creating a positive customer experience.
Timestamps:
16:17: Proofreading Tips

19:30: Tightening Prose

20:39: Finding Basic Errors

22:33: Simple Things Like Number Consistency
 
Jon's Contact Information:
 
Website: cedarpressproofreading.com
LinkedIn: @JonClemence
Instagram: @cp_proofreading
 
Tacey's Contact Information: 
Website: www.taceyatkinson.com  
All Social Media: @taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!

 
 

On this episode of the Customer's First Podcast, we spoke with Shelly Niehaus, an expert in personal branding for service-based businesses. Shelly shared her journey from a professional commercial photographer to an online marketing coach, helping service providers improve their marketing strategies. She emphasized the importance of building a personal brand that shines online and outlined the three key elements of a personal brand: name, face, and how you make people feel. Shelly provided practical tips for developing a compelling personal brand, including connecting, inviting, and positioning yourself effectively.

Furthermore, Shelly discussed the significance of maintaining consistent branding across all marketing channels, including websites and social media platforms. She highlighted the impact of conducting a brand audit to ensure that your online presence reflects your brand identity cohesively. Additionally, Shelly shared insights on writing a compelling About Me page, emphasizing the importance of sharing your story and connecting with your audience authentically.

Shelly encouraged listeners to embrace their authentic selves and translate their real-life values into their online presence to create a strong personal brand.
 
Timestamps:
5:10: Building a Personal Brand Online

10:01: Steps to Develop a Compelling Personal Brand

14:07: Importance of Consistent Brand Messaging

17:43: The Vitality of About Me Pages

25:14: Conducting a Brand Audit
 
Shelly's Contact Information:
Website: https://coaching.shellyniehaus.com
LinkedIn: Shelly Niehaus
Instagram: @shellyniehaus
 
Tacey's Contact Information: 
Website: www.taceyatkinson.com  
Social Media: @taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!
 

Elona Lopari, a business catalyst and author, joins us on this episode of The Customer's First Podcast to discuss her journey and passion for helping businesses align purpose with profit. Elona shares her personal story of immigrating to the U.S. as a teenager, climbing the corporate ladder, and ultimately venturing into entrepreneurship due to a shift in company culture. She emphasizes the importance of following one's purpose and passion in driving decisions and success.

The conversation deepens into Elona's book, "Visionary Purpose-Driven Leadership," which serves as a practical guide for leaders. It outlines the seven foundational pillars, each offering tangible strategies for success. These pillars include conscious leadership, creating a conscious culture, aligning purpose and profit, fostering innovation and creativity, strategic growth, adapting to the future of work, and leaving a lasting legacy. By aligning personal and organizational values, these pillars empower leaders to drive success.

The discussion touches on talent management, building trust within teams, and effectively navigating change management. Elona emphasizes the significance of self-awareness, continuous improvement, and empathy in leadership and the impact of building a culture of trust on brand reputation. 

Timestamps:
4:25: Purpose-Driven Leadership Pillars

8:02: Aligning Purpose and Profit

10:27: Nurturing Talent and Culture

13:21: Influential Leadership

18:00:Navigating Change Management

21:15: Building Trust and Reputation
 
Elona's Contact Info:
Website: https://www.elonaloparicoaching.com
Insta: @elonaloparicoaching
LinkedIn: @elona-lopari
 
Tacey's Contact Information: 
Website: www.taceyatkinson.com  
Social Media: @taceyatkinson
Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!