CVO Evangelist Valentin Radu Shares How To Increase Profits And Growth Through Proven Strategies (#305)

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“Be kind to yourself as you’re more valuable than you think.” - Valentin Radu

Valentin Radu, a CVO Evangelist and the founder of OmniConvert shares his insights on the importance of customer lifetime value and customer value optimization in growth and profitability. Discussing the shortcomings in most businesses' data-based decision-making processes, Radu underscores the necessity of thoughtful customer research and segmentation. He also delves into properly structured acquisition and retention strategies, and the deployment of effective referral programs to convert one-time buyers into lifetime customers.

02:12 The Value of Existing Customers

02:38 Interview with Valentin Radu

02:49 Valentin Radu's Entrepreneurial Journey

03:26 The Importance of Customer Value Optimization

03:57 The Power of Data-Driven Decisions

05:26 Understanding Your Customers' Needs

06:24 The Importance of Customer Research

08:30 The Power of Customer Segmentation

22:54 The Importance of Referral Programs

26:33 Turning One-Time Buyers into Lifetime Customers

26:52 The Value of the Customer Value Optimization Methodology

33:53 The Importance of Being Kind to Yourself

36:30 Conclusion and Final Thoughts

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SELECTED LINKS FOR THIS EPISODE

Omniconvert

Omniconvert / X

Omniconvert | Bucharest | Facebook

Omniconvert - YouTube

Valentin Radu - Omniconvert | LinkedIn

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