Masters of CX

Chattermill
Masters of CX

Learn about Chattermill: https://chattermill.com/ Our mission with this podcast is to examine how CX-driven insights drive greater and more sustainable growth today. We believe that the knowledge you need should find you. Knowing how hard that is to do for ourselves, we ventured out to try to help you with this challenge. When it comes to CX, that means bringing insights from the best and brightest CX professionals around the globe and bringing some of the knowledge they so diligently and admirably have built over the years.

Episodios

  1. 26/03/2021

    CX Interview Series with Diane Magers - Masters of CX by Chattermill (Season 1, Ep. 11)

    Masters of CX welcomes…Diane Magers!! 🔥 Diane is the founder and Chief Experience Officer of Experience Catalysts and is an accomplished senior customer experience, sales and marketing executive with an incredibly diverse and exceptional skillset. In our conversations we discussed everything from: 💥 How to navigate large organisations and make sure a CX plan is carried out 💥 The pivotal role of data and the right tools and making sure that the right CX strategy is bought in 💥 How to design a perfect customer experience and how a background in UX and marketing act as an advantage in doing so 💥 The correlation between great customer experience and great employee experience and how companies can enforce both. 💥…and much more! TIMESTAMPS: 00:01:47 = CX learning resource recommendation 00:03:50 = How Diane got into CX and the inflexion points throughout her career 00:08:21 = How should you practice CX today 00:11:50 = How a background in psychology and UX has helped Diane in her CX career 00:15:36 = How to get stakeholders to buy into a CX program 00:19:26 = ROI vs Cost-Effective oriented CX; how CX professionals should go about pitching CX strategies 00:23:04 = How CX has been changing in 2020/21, and what the future looks like for CX 00:28:17 = How management in an organisation can improve CX by focusing on providing great employee experiences 00:33:02 = Key skills to develop to improve and succeed in CX 00:35:23 = CX stories from the Covid 19 pandemic and lessons to take for the next couple of years

    40 min
  2. 24/03/2021

    CX Interview Series with Allie Goldberg - Masters of CX by Chattermill (Season 1, Ep. 10)

    A new Masters of CX episode is live!! 🔥 Allie Golberg is the creator of Clubhouse’s largest CX community, CX Guru, as well as being a CX Manager at a fast-growing prop-tech startup and former WeWork Community Leadership team member. Tune in to listen to Allie talk about all things CX and community, covering the following: 💥 The evolution of a CX Manager and the different challenges at each stage 💥 How CX can be used as an engine for growth at any company 💥 How to use data to leverage your team's customer-centricity and vice versa 💥 The importance of great employee experience in alignment in order to scale as your school train internally 💥 And the compounding effect of community and all things CX 👉 🎧 Listen here and on Spotify, Google and Apple Podcasts: We hope you enjoy it as much as we did! TIMESTAMPS: 00:01:30 = book/podcast recommendation 00:02:13 = person or company whose CX inspires Allie 00:03:20 = what activity gives Allie the most energy day-to-day 00:04:45 = what is Allie’s personal CX philosophy and what does CX mean to her 00:06:13 = what are the main challenges she faces as a CX manager and why are they challenging 00:08:01 = how did her experience and approach to CX change in the different stages of the job 00:10:35 = how Allie views CX being used as an engine for growth and how she uses it herself 00:12:57 = the blend between a data-driven and people-driven CX approach to this growth engine 00:14:36 = the importance of employee experience and how to make sure everyone’s aligned around a single CX culture mandate and strategy 00:17:17 = advice on how to better communicate with customers 00:19:15 = how to pitch a CX strategy internally and make sure that leadership buys in 00:20:55 = how people in other teams outside of CX can practice CX on a consistent basis 00:22:53 = overview of Allie’s background 00:24:41 = how Allie’s background in education and community feed her approach to CX 00:27:58 = skills needed to succeed as a CX manager 00:30:20 = why Allie created CX Guru on Clubhouse 00:32:50 = are there any big dreams for CX Guru 00:34:26 = main lessons Allie has learned from creating CX Guru and participating in the conversations 00:36:59 = how did the COVID 19 pandemic change how Allie thinks about and practices CX 00:39:35 = what does the future of CX look like

    41 min

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Learn about Chattermill: https://chattermill.com/ Our mission with this podcast is to examine how CX-driven insights drive greater and more sustainable growth today. We believe that the knowledge you need should find you. Knowing how hard that is to do for ourselves, we ventured out to try to help you with this challenge. When it comes to CX, that means bringing insights from the best and brightest CX professionals around the globe and bringing some of the knowledge they so diligently and admirably have built over the years.

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