D2C Leaders: Alex Murray, Direct-to-Consumer at Lidl, Waitrose and Game

D2C Leaders

Alex Murray former Head of Digital at Lidl, Chief Product Owner at Waitrose and Head of Online for Game talks direct-to-consumer in online grocery retail, the impact of Covid19 on shopping behaviour and how to get the best out of technology and platforms. With over 20 years practical knowledge Alex has frontline experience of building D2C for some of the UK's best known brands. 

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