39 min

D2C Marketing is More Relevant Than Ever with Bluewater Media President Gina Pomponi Marketing Mambo

    • Marketing

Gina has three passions – her Aussies, Tango and Brooklyn, fronting her rock band for St. Pete music enthusiasts and positioning Bluewater clients to maximize revenue opportunities. For over 30 years, she has developed strategies and managed successful campaigns across retail, insurance, financial, high ticket lead generation, drive to web, and direct sell. While managing over $100mm in billings at both Mercury Media and Direct Response Media she honed her skills to become one of the savviest media thought-leader’s in the industry.
Gina joined the TV Media department at Bluewater as President and built it to a multi-million-dollar diversified business supporting a constantly growing staff. She’s driven well over 11X in media growth and created Bluewater’s Account Management team to provide direct client support. Her leadership has been instrumental in building the web development division, e-commerce marketplace division and expansion of the analytics team. These teams provide our clients with critical in-depth knowledge on advertising spend versus KPI’s and an ongoing assessment and analysis of the competitive landscape.
Gina’s most recent accolades are Tampa Bay’s Business Woman of the Year for 2018, Stevie Award for Woman of the Year in 2019 in the category of Advertising, Marketing and Public Relations and Stevie Award in the Lifetime Achievement category of Business Service Industries.

For more information on Bluewater Media: https://bluewater.tv/

Contact her at gina@bluewater.tv
***************************************************************************
If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:

https://www.terrybmcdougall.com
https://www.linkedin.com/in/terrybmcdougall
Terry@Terrybmcdougall.com

Her book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

Gina has three passions – her Aussies, Tango and Brooklyn, fronting her rock band for St. Pete music enthusiasts and positioning Bluewater clients to maximize revenue opportunities. For over 30 years, she has developed strategies and managed successful campaigns across retail, insurance, financial, high ticket lead generation, drive to web, and direct sell. While managing over $100mm in billings at both Mercury Media and Direct Response Media she honed her skills to become one of the savviest media thought-leader’s in the industry.
Gina joined the TV Media department at Bluewater as President and built it to a multi-million-dollar diversified business supporting a constantly growing staff. She’s driven well over 11X in media growth and created Bluewater’s Account Management team to provide direct client support. Her leadership has been instrumental in building the web development division, e-commerce marketplace division and expansion of the analytics team. These teams provide our clients with critical in-depth knowledge on advertising spend versus KPI’s and an ongoing assessment and analysis of the competitive landscape.
Gina’s most recent accolades are Tampa Bay’s Business Woman of the Year for 2018, Stevie Award for Woman of the Year in 2019 in the category of Advertising, Marketing and Public Relations and Stevie Award in the Lifetime Achievement category of Business Service Industries.

For more information on Bluewater Media: https://bluewater.tv/

Contact her at gina@bluewater.tv
***************************************************************************
If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:

https://www.terrybmcdougall.com
https://www.linkedin.com/in/terrybmcdougall
Terry@Terrybmcdougall.com

Her book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

39 min