22 min

Daniele Sghedoni: Zero-Party Data and the Future of Marketing One to One: the Conversational Marketing Podcast

    • Marketing

Daniele Sghedoni is the technology director at R/GA. We will discuss zero-party data and the future of marketing. There is a lot of discussion about capturing an audience’s intentions, interests, motivations, and preferences at scale in the marketing world, and in the episode today, you will learn why your brand might value it over any other data you collect from your users.

Daniele Sghedoni is the technology director at R/GA. We will discuss zero-party data and the future of marketing. There is a lot of discussion about capturing an audience’s intentions, interests, motivations, and preferences at scale in the marketing world, and in the episode today, you will learn why your brand might value it over any other data you collect from your users.

22 min