3 episodes

"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.

This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.

Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.

Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.

Daring Dreams: Heart & Strategy in Small-Business Marketing Hayley Bohan

    • Business

"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.

This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.

Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.

Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.

    From Business to Beauty Pageants: Lorraine Peters on Courage and Dreams

    From Business to Beauty Pageants: Lorraine Peters on Courage and Dreams

    Welcome back to Daring Dreams: Heart & Strategy in Small Business Marketing! In this inspiring episode, host Hayley Bohan chats with Lorraine Peters, founder of the Development Academy and a participant in the upcoming Miss Universe Canada pageant. Lorraine's story is one of courage, resilience, and the unyielding pursuit of passion.

    Guest Introduction: Lorraine Peters is not only a seasoned entrepreneur but also a beacon of inspiration for women everywhere. With a rich background in modeling and personal development, Lorraine has dedicated her life to helping others build confidence and soft skills. Now, she's taking on a new challenge as the oldest contestant in the Miss Universe Canada pageant.

    In this episode, Lorraine shares her incredible journey from teaching self-improvement courses to pivoting her business during the pandemic and finally stepping into the world of beauty pageants. Hayley and Lorraine discuss the importance of bravery in pursuing one's dreams, the challenges of niching down in business, and the transformative power of self-confidence.

    Key Points:


    Lorraine's background in modelling and personal development.
    The impact of the pandemic on her business and her pivot to focusing on newcomers to Canada.
    The personal breakthrough moment with Hayley reshaped Lorraine's understanding of her purpose.
    The decision to compete in the Miss Universe Canada pageant and the significance of this step.
    The broader implications of bravery and vulnerability in both business and personal growth.

    Additional Resources: Follow Lorraine Peters on Instagram and LinkedIn Learn more about the Development Academy here.

    Don't forget to subscribe to Daring Dreams and leave us a review! Follow us on social media for more inspiring stories and actionable marketing tips.

    • 48 min
    The 3-2-1 on Brand Strategy with Hayley

    The 3-2-1 on Brand Strategy with Hayley

    Welcome to the first episode of Daring Dreams: Heart & Strategy in Small Business Marketing. Today, Hayley Bohan dives into her absolute favourite topic – the importance of building a brand strategy for small business owners and solopreneurs. In this episode, Hayley introduces the "three, two, one" framework, offering three compelling reasons, two actionable tips, and one inspiring story on why you need to create a brand strategy.

    Show Notes:


    Introduction: Hayley Bohan discusses the significance of infusing personal values and beliefs into your business through a brand strategy.
    Three Reasons to Create a Brand Strategy:

    Clarity: A well-defined brand strategy provides clarity on your brand’s identity, messaging, and differentiation in the market.
    Meaning: Infusing personal values and beliefs into your brand creates a meaningful and fulfilling business journey.
    Ease: A strong brand strategy simplifies marketing efforts by providing a clear direction and consistent messaging.


    Two Actionable Tips:

    Know Your Customers: Engage with your customers to understand why they choose your business.
    Believe in Your Legacy: Envision your business as more than just a product or service – see it as a lasting legacy.


    Inspiring Story: The journey of Khryspn Jensen, a first aid trainer, who transformed her business through a solid brand strategy, eventually creating a franchise model.
    Call to Action: Visit our website to learn more about building a brand strategy, and check out Hayley’s book, "Brand Worth Loving," for a step-by-step guide.

    Additional Resources:


    Brand Worth Loving Book
    Marketing On Purpose Website
    Legacy Builders Lab (Learn to create your Brand-Worth-Loving with Hayley)

    If you're ready to bring clarity, meaning, and ease to your business, create a brand strategy. Head over to our website for resources and courses to get you started. Don't forget to subscribe to Daring Dreams for more insightful episodes!

     
     

    • 25 min
    Journey to a Purpose-Driven Business with Kathryn Speer

    Journey to a Purpose-Driven Business with Kathryn Speer

    Welcome to another episode of the Daring Dreams podcast! I'm your host, Hayley Bohan, and today, I'm thrilled to be joined by my dear friend and past client, Kathryn Speer. Kathryn is the owner of Thermography Clinic NB, and her story is a must-listen for anyone contemplating a leap into entrepreneurship or looking for proactive health strategies.

    Key Points:


    Kathryn's impressive journey from a corporate executive to a thriving small business owner in the health sector.
    How thermography plays a crucial role in proactive health, detecting physiological changes before they develop into diseases.
    Kathryn's personal health scare that led her to discover thermography and eventually build her business.
    The challenges she faced starting her business during the pandemic and how she overcame them.
    The importance of identifying and understanding your ideal client for business success.
    The value of showing up authentically and consistently in business and health.

    Guest Introduction: Kathryn Speer is the passionate owner of Thermography Clinic NB. With a background in corporate business and a personal health scare that changed her life's direction, Kathryn now dedicates her work to proactive health and wellness through thermography.

    Additional Resources:


    Learn more about Kathryn's clinic: Thermography Clinic NB
    Follow Kathryn on Instagram: @thermography_clinic_nb

    If you’ve been inspired by Kathryn’s journey and want to take a proactive step in your health, visit Thermography Clinic NB to learn more about how thermography can help you. Don't forget to subscribe to the Daring Dreams podcast for more inspiring stories and actionable marketing insights!

    • 56 min

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