OCT 16

Pam Pastrik on Growing a Nonprofit That Heals

In this powerful episode of Daring Dreams, host Hayley Bohan sits down with Pam Pastrik, founder of NB Copes, a nonprofit that provides creative, holistic grief support to families navigating the loss of a loved one. Pam’s journey began with personal tragedy, but she transformed her pain into a purpose-driven organization that’s helping others heal. Along the way, she has faced the unique marketing challenges of building a nonprofit—crafting a message that’s not just compelling, but deeply personal and heart-centered. Pam shares the marketing strategies that have helped NB Copes grow and become a key player in supporting grieving families on the East Coast. With a focus on local engagement, long-term community building, and art therapy, Pam’s story is both inspiring and insightful for anyone navigating the complexities of nonprofit marketing. You’ll hear about: Storytelling as a core marketing tool: Pam’s ability to authentically share her own experiences with loss helped establish deep emotional connections with families, sponsors, and supporters. Building a grassroots movement: How Pam shifted from a national organization to a local nonprofit, enabling NB Copes to resonate with local stakeholders and donors. The power of long-term communities: Instead of short-term programs, NB Copes fosters ongoing relationships between grieving families, creating a lasting support system and reinforcing loyalty to the organization. Art therapy as a differentiator: Learn how Pam’s passion for art became a key part of NB Copes’ brand, positioning it as a unique service in the region. The importance of advocacy and evidence: Pam explains how she used research on the impact of grief on children to convince stakeholders of the nonprofit’s importance, helping to secure critical funding. Leveraging relationships: Pam highlights how forming meaningful connections with key community members helped her gain traction for NB Copes, ultimately leading to organic growth and deeper community involvement. This episode isn’t just about marketing a nonprofit—it’s about doing so with heart. Pam’s approach is a masterclass in blending purpose, passion, and strategy to build an organization that truly makes a difference. Guest Bio: Pam Pastrik is the founder of NB Copes, a nonprofit dedicated to supporting families coping with grief and loss. Drawing from her personal experiences and her background in art therapy, Pam has created a grassroots movement that combines creativity, community, and compassion to provide long-term healing for families. NB Copes offers family retreats and art-based programs designed to foster connection and offer holistic support. Learn about NB Copes here. Key Takeaways: Storytelling Matters: Personal stories are the cornerstone of nonprofit marketing. Pam’s willingness to share her own grief has helped her build trust and engage donors. Long-Term Connections Build Loyalty: Fostering a sense of community beyond single programs creates a strong, supportive network that stays engaged with the organization. Use Your Passion to Differentiate: Incorporating Pam’s background in art therapy has not only provided healing for families but also helped NB Copes stand out in the nonprofit space. Start Local for Sustainable Growth: Focusing on local engagement, Pam was able to establish a grassroots movement, building support through authentic relationships. Are you inspired by Pam’s story of purpose-driven marketing? Don’t miss this chance to learn how to build a nonprofit brand with heart. Subscribe to Daring Dreams and share this episode with anyone interested in nonprofit marketing or community-building strategies.

41 min

OCT 3

Marketing with Heart: World Hope International Canada's Strategic Journey

In this episode of Daring Dreams, Hayley Bohan sits down with Tanya Nace, CEO of World Hope International Canada, to reveal the marketing strategies and bold moves that led to life-changing results. Tanya explains how their shift to a virtual model, creation of a clear donor persona, and use of short-form video content transformed both their brand and the communities they serve. From drilling wells that provided clean water and safety to building schools that stopped girls from being exploited, this episode is the perfect blend of strategy and heart. Discover how marketing can do more than drive growth—it can change lives. Key Points: Marketing with Impact: How World Hope used branding, storytelling, and donor personas to create a sustainable growth model. Transformation through Action: Real-world results from strategic marketing, including clean water access and education initiatives. Donor Engagement Tactics: The power of personalized outreach and online events to keep donors connected and inspired. Embracing Short-Form Content: How quick, engaging videos on social media drove donor involvement and spread awareness. The Role of Hope: How World Hope balances hopeful messaging with the serious, impactful work they do around the globe. Additional Resources: Learn more about World Hope International Canada and their transformative projects at worldhope.ca. Follow Hayley Bohan on Instagram and LinkedIn for marketing tips and inspiring business stories. Want to see how strategy meets heart in small business marketing? Subscribe to Daring Dreams and learn how to build a brand that transforms both your business and the world!

38 min

SEP 16

From Burnout to Breakthrough: The Business Pivot That Changed Everything with Gilles Essiembre

Welcome to Daring Dreams: Heart & Strategy in Small Business Marketing! In today’s episode, host Hayley Bohan sits down with Gilles Essiembre, founder and head coach of O2Max, a company that helps clients improve longevity and athletic performance through metabolic and respiratory training. If you’re an entrepreneur who’s struggled with finding the right market, balancing personal priorities with business, or staying persistent in the face of setbacks, this episode is packed with insights just for you. Key Points Discussed: The Power of Adaptation: Gilles shares how he had to pivot his marketing strategy from targeting athletes to focusing on longevity clients. This switch played a pivotal role in the growth of his business. Following Your Gut: Sometimes, your instincts are the best guide in business. Gilles talks about when to trust your gut, even if it means walking away from potential profit to do what's best for the client. Balancing Life and Business: Hayley and Gilles discuss the challenge of balancing health and business and how stepping back to reassess can prevent burnout. Finding the Right Clients: After years of trial and error, Gilles found success by marketing to clients who value longevity, proving that focusing on the right audience can transform your business. One Handshake Away: Gilles explains the importance of networking, as a single introduction can change the trajectory of your business. The Importance of Respiratory Training: Gilles breaks down how respiratory muscle training can improve your body’s efficiency, leading to better oxygen absorption, improved fat burning, and even enhanced cognitive function. This kind of training not only benefits athletes but also contributes to long-term health and longevity. Additional Resources: Connect with Gilles at O2max or on LinkedIn. Listen to Hayley’s interview with Kathryn Speer on proactive health See how you can work with Hayley to clarify your message too, here. Tune in to hear how staying flexible and prioritizing relationships has helped Gilles build a thriving, purpose-driven business. Don’t forget to subscribe to the Daring Dreams podcast and leave a review if you enjoyed this episode!

49 min

SEP 3

Taking the Plunge: Sean Casey's Leap into Golf Entrepreneurship

Welcome to another episode of Daring Dreams: Heart & Strategy in Small Business Marketing. In this episode, Hayley Bohan sits down with Sean Casey, a seasoned entrepreneur and Professional Golf Association of Canada coach, who shares his journey of building BurlOak Indoor Golf—an innovative, full-service golf facility catering to golfers year-round. Key Takeaways: The Power of Taking the Plunge: Sean emphasizes the importance of committing fully to your vision, even when the path is uncertain. His journey from concept to opening Burloak Indoor Golf highlights the need for perseverance and adaptability. Navigating Challenges: Learn how Sean overcame the hurdles of COVID-19 shutdowns and the unexpected closure of his previous academy, leading to the birth of a new business that not only survived but thrived. Creating a Premium Experience: Discover the thought process behind creating a high-end golf facility, from selecting the right location to designing an unforgettable customer experience. Sean’s focus on quality—from the technology used to the ambiance—sets Burloak apart in a competitive market. Balancing Work and Life: Sean opens up about the challenges of maintaining work-life balance while running a demanding business. He shares practical advice on stress management and the importance of staying passionate about your work. Resources & Links: Burloak Indoor Golf – Check out Sean’s golf facility in Burlington, Ontario. HeartMath – A tool mentioned by Sean for managing stress through mindfulness and heart rate variability. Getting Started- Check out the Marketing On Purpose Academy and set the foundation for consistent and more predictable revenue. Feeling inspired to turn your passion into a thriving business? Tune in to hear Sean’s journey and take the first step towards making your dream a reality.

54 min

AUG 15

The 3-2-1 on The Marketing Drain

Is your marketing sucking the life out of you? Dramatic, yes, but certainly the way many small business owners feel. Join host, Hayley Bohan, in this episode of Daring Dreams: Heart & Strategy in Small Business Marketing as she transforms the dread of marketing into an enjoyable and effective part of your business journey. In this episode, Hayley dives into the common struggles small business owners face with marketing. From hating the process to feeling overwhelmed by a lack of results, she addresses it all. Hayley shares three signs that marketing is draining you, offers actionable steps to combat these issues, and provides a powerful mindset shift that can turn marketing from a chore into a helpful tool for your business. Key Takeaways: Three Signs Marketing is Draining You: You hate marketing. You're not seeing results. You keep putting it off. Two Quick Actions to Improve Marketing: Assess and adjust your current efforts. Play to your strengths and interests. One Mindset Shift: View marketing as a way to help your ideal customers find and choose you. Instagram Strategy Tips: https://www.instagram.com/hayley_bohan/ Feeling drained by your marketing efforts? Tune in to this episode and discover how to breathe new life into your strategies. Don't forget to subscribe and leave a review if you found this helpful!

19 min

JUL 29

Golden Handcuffs to Golden Opportunities: Sue Oland’s Entrepreneurial Leap

Ever wondered what it takes to break free from the corporate grind and start your own business? Join us in this episode of Daring Dreams as we chat with Sue Oland, a former corporate leader who made the bold move to entrepreneurship. Guest Introduction: In this episode, host Hayley Bohan sits down with Sue Oland, a seasoned corporate marketer and leader who recently founded Good People Business Consulting. With a wealth of experience in corporate strategy and leadership, Sue shares her journey of leaving the corporate world behind to pursue her entrepreneurial dreams. Summary: Sue Oland opens up about her transition from a high-level corporate career to starting her own business. She discusses the reasons behind her decision, the challenges she faced, and the personal growth that came with embracing entrepreneurship. From overcoming the fear of promoting herself to redefining what success means, Sue’s story is a testament to the bravery and determination required to make such a significant life change. Key Points: Sue’s background in corporate marketing and leadership The concept of "golden handcuffs" and why Sue decided to break free The hurdles and personal challenges faced during the transition The importance of redefining success and identity as an entrepreneur Tips on finding authentic marketing strategies that work for you Additional Resources: Visit Good People Business Consulting Website Follow Good People Business Consulting on Instagram @GoodPeopleConsultants Subscribe to Daring Dreams for more inspiring stories and actionable marketing insights. If you enjoyed this episode, please leave us a review and share it with your network!

40 min

JUL 16

From Business to Beauty Pageants: Lorraine Peters on Courage and Dreams

Welcome back to Daring Dreams: Heart & Strategy in Small Business Marketing! In this inspiring episode, host Hayley Bohan chats with Lorraine Peters, founder of the Development Academy and a participant in the upcoming Miss Universe Canada pageant. Lorraine's story is one of courage, resilience, and the unyielding pursuit of passion. Guest Introduction: Lorraine Peters is not only a seasoned entrepreneur but also a beacon of inspiration for women everywhere. With a rich background in modeling and personal development, Lorraine has dedicated her life to helping others build confidence and soft skills. Now, she's taking on a new challenge as the oldest contestant in the Miss Universe Canada pageant. In this episode, Lorraine shares her incredible journey from teaching self-improvement courses to pivoting her business during the pandemic and finally stepping into the world of beauty pageants. Hayley and Lorraine discuss the importance of bravery in pursuing one's dreams, the challenges of niching down in business, and the transformative power of self-confidence. Key Points: Lorraine's background in modelling and personal development. The impact of the pandemic on her business and her pivot to focusing on newcomers to Canada. The personal breakthrough moment with Hayley reshaped Lorraine's understanding of her purpose. The decision to compete in the Miss Universe Canada pageant and the significance of this step. The broader implications of bravery and vulnerability in both business and personal growth. Additional Resources: Follow Lorraine Peters on Instagram and LinkedIn Learn more about the Development Academy here. Don't forget to subscribe to Daring Dreams and leave us a review! Follow us on social media for more inspiring stories and actionable marketing tips.

48 min

JUL 1

The 3-2-1 on Brand Strategy with Hayley

Welcome to the first episode of Daring Dreams: Heart & Strategy in Small Business Marketing. Today, Hayley Bohan dives into her absolute favourite topic – the importance of building a brand strategy for small business owners and solopreneurs. In this episode, Hayley introduces the "three, two, one" framework, offering three compelling reasons, two actionable tips, and one inspiring story on why you need to create a brand strategy. Show Notes: Introduction: Hayley Bohan discusses the significance of infusing personal values and beliefs into your business through a brand strategy. Three Reasons to Create a Brand Strategy: Clarity: A well-defined brand strategy provides clarity on your brand’s identity, messaging, and differentiation in the market. Meaning: Infusing personal values and beliefs into your brand creates a meaningful and fulfilling business journey. Ease: A strong brand strategy simplifies marketing efforts by providing a clear direction and consistent messaging. Two Actionable Tips: Know Your Customers: Engage with your customers to understand why they choose your business. Believe in Your Legacy: Envision your business as more than just a product or service – see it as a lasting legacy. Inspiring Story: The journey of Khryspn Jensen, a first aid trainer, who transformed her business through a solid brand strategy, eventually creating a franchise model. Call to Action: Visit our website to learn more about building a brand strategy, and check out Hayley’s book, "Brand Worth Loving," for a step-by-step guide. Additional Resources: Brand Worth Loving Book Marketing On Purpose Website Legacy Builders Lab (Learn to create your Brand-Worth-Loving with Hayley) If you're ready to bring clarity, meaning, and ease to your business, create a brand strategy. Head over to our website for resources and courses to get you started. Don't forget to subscribe to Daring Dreams for more insightful episodes!

25 min

JUL 1

Journey to a Purpose-Driven Business with Kathryn Speer

Welcome to another episode of the Daring Dreams podcast! I'm your host, Hayley Bohan, and today, I'm thrilled to be joined by my dear friend and past client, Kathryn Speer. Kathryn is the owner of Thermography Clinic NB, and her story is a must-listen for anyone contemplating a leap into entrepreneurship or looking for proactive health strategies. Key Points: Kathryn's impressive journey from a corporate executive to a thriving small business owner in the health sector. How thermography plays a crucial role in proactive health, detecting physiological changes before they develop into diseases. Kathryn's personal health scare that led her to discover thermography and eventually build her business. The challenges she faced starting her business during the pandemic and how she overcame them. The importance of identifying and understanding your ideal client for business success. The value of showing up authentically and consistently in business and health. Guest Introduction: Kathryn Speer is the passionate owner of Thermography Clinic NB. With a background in corporate business and a personal health scare that changed her life's direction, Kathryn now dedicates her work to proactive health and wellness through thermography. Additional Resources: Learn more about Kathryn's clinic: Thermography Clinic NB Follow Kathryn on Instagram: @thermography_clinic_nb If you’ve been inspired by Kathryn’s journey and want to take a proactive step in your health, visit Thermography Clinic NB to learn more about how thermography can help you. Don't forget to subscribe to the Daring Dreams podcast for more inspiring stories and actionable marketing insights!

56 min

Daring Dreams: Heart & Strategy in Small-Business Marketing

Episodes

Pam Pastrik on Growing a Nonprofit That Heals

Marketing with Heart: World Hope International Canada's Strategic Journey

From Burnout to Breakthrough: The Business Pivot That Changed Everything with Gilles Essiembre

Taking the Plunge: Sean Casey's Leap into Golf Entrepreneurship

The 3-2-1 on The Marketing Drain

Golden Handcuffs to Golden Opportunities: Sue Oland’s Entrepreneurial Leap

From Business to Beauty Pageants: Lorraine Peters on Courage and Dreams

The 3-2-1 on Brand Strategy with Hayley

Journey to a Purpose-Driven Business with Kathryn Speer

About

Information