The Dark Horse Entrepreneur | Helping Parents Make Money Online

Tracy Brinkmann
  • 5.0 (153)
  • MARKETING
  • UPDATED WEEKLY
The Dark Horse Entrepreneur | Helping Parents Make Money Online

For hardworking parents seeking side hustles & yearning for the freedom & fulfillment of the digital nomad life. Every week, we dive into the exciting world of side hustles, breaking down flexible and profitable opportunities, and digital marketing strategies, designed for parents navigating family expenses, childcare, and the persistent crunch for time. I am committed to equipping parents with smart strategies to boost their income, regain control over their schedules, and build a life that aligns with their dreams and aspirations. Moreover, this podcast is about more than financial independence—it's about forging a legacy of resilience, creativity, and entrepreneurial spirit for our children to emulate. Join us on this transformative journey and learn how to balance parenting with entrepreneurship. Because being a great parent and a successful digital nomad isn’t a trade-off—it’s the perfect blend for an enriched life. Tune in to The Dark Horse Entrepreneur and discover how parents like you are pioneering the path to financial freedom and personal fulfillment. The Side Hustle podcast for parental solopreneurs! Yes those aspiring digital marketers, entrepreneurs, and ambitious digital nomads seeking to escape the 9 to 5 and build a thriving online business. If you're looking for work from home opportunities, passive income ideas, or innovative business ideas, you've come to the right place! Listen to The Dark Horse Entrepreneur podcast, where we explore the ins and outs of digital marketing, including social media marketing, email marketing, and content marketing, all aimed at helping you make money online. Discover essential digital marketing tutorials and learn from industry experts as they share their knowledge and experience on topics like entrepreneurship, work from home opportunities, and effective side hustles. Whether you're new to the world of digital marketing or struggling with technology, procrastination, or imposter syndrome, our podcast offers practical advice and strategies to overcome these obstacles and achieve success. Don't miss out on valuable tips, tricks, and insider secrets shared by experts in the industry. Tune in now, and take the first step towards becoming a successful digital nomad, mastering the art of making money online, and finally quitting your job to pursue your entrepreneurial dreams. Ready to dive into the world of digital marketing and side hustles? Subscribe NOW! We are talking about Digital Marketing / Entrepreneurship / Business tips and advice in the spirit of Tim Ferris, Garry Vaynerchuk, Ed Mylett, Brooks Castillo, Hollis, Nick Loper, Jordan Lee Dooley and Farnoosh Torabi .

  1. Stay Small, Succeed Big: Why Most Entrepreneurs Are Building Prisons Instead of Profits

    4 DAYS AGO

    Stay Small, Succeed Big: Why Most Entrepreneurs Are Building Prisons Instead of Profits

    https://DarkHorseSchooling.com/Newsletter In this eye-opening episode, successful agency owner Lorraine Ball reveals why she deliberately kept her business small for 19 years - and how that decision led to a profitable exit. Learn why the common "grow or die" mentality might be killing your business, and discover how staying small can actually increase your profitability and freedom. Perfect for entrepreneurs feeling pressured to scale, this episode challenges conventional wisdom and provides practical strategies for building a more valuable, systematic business without sacrificing your life in the process.

  2. JAN 9

    The Hidden Costs of Ignoring Your Side Hustle Dreams: A Parent Entrepreneur's Wake-Up Call

    Episode Summary In this powerful episode, Tracy Brinkmann tackles the often-overlooked costs of postponing entrepreneurial dreams, especially for parent entrepreneurs. Through compelling stories and real-world examples, he reveals how waiting for the "perfect time" impacts not just your financial future, but your personal growth, family legacy, and emotional well-being. The episode introduces the innovative P.A.C.E. Method for starting a side hustle without sacrificing family time, and introduces the game-changing "Non-Negotiable Fifteen" strategy. Listeners will discover practical approaches to transform limited time into maximum impact while building a legacy their children can learn from. Key Timestamps [00:00:00] - Opening Hook: Powerful story of six-figure father feeling trapped in corporate life [00:00:30] - Introduction and episode overview [00:03:00] - Hidden Cost #1: The Emotional Toll The impact on self-worth and personal fulfillment Story: Marketing executive mother struggling with daughter's questions The regret factor and its long-term impact [00:08:00] - Hidden Cost #2: The Opportunity Vacuum Understanding compound effect of delayed action Lost learning experiences and missed connections Story: James losing market position to colleague Network building opportunities missed [00:13:00] - Hidden Cost #3: Family Impact Long-term financial implications for your family Work-life balance reality check Story: Playground father taking work calls Legacy building opportunities Role model impact on children [00:18:00] - Hidden Cost #4: Personal Growth Stagnation Skill development delays in modern economy Innovation muscle atrophy Story: IT professional with outdated skills Adaptability in changing economy [00:23:00] - Breaking the Cycle: The P.A.C.E. Method Practical first steps for busy parents Time management strategies Risk mitigation approaches Success stories and examples [00:26:00] - Whiskered Wisdom: The Non-Negotiable Fifteen Creating your daily success ritual Implementation strategy Making it work with family life [00:27:30] - Episode Recap and Key Takeaways [00:29:00] - Call to Action: Dark Horse Insider Newsletter Resources Mentioned Tools & Strategies The P.A.C.E. Method for Parent Entrepreneurs The Non-Negotiable Fifteen Strategy Risk-free Testing Framework Referenced Studies World Economic Forum job displacement study (85 million jobs by 2025) Newsletter https://DarkHorseSchooling.com/Newsletter The P.A.C.E. Method Breakdown Pockets of Time: Utilizing 15-minute sprints throughout the day Accountability Systems: Weekly 15-minute check-ins with partners Calculated Risks: Risk-free testing before investment Exponential Growth Planning: MVP (Minimum Viable Parenting-compatible Project) The Non-Negotiable Fifteen Strategy Identify your "golden hour" - peak energy meets availability Schedule recurring daily appointment Defend this time vigorously Focus on creation, not consumption Track progress and adjust as needed Hashtags #ParentEntrepreneur #SideHustle #WorkingParents #MomPreneur #DadPreneur #EntrepreneurLife Call-to-Action Join the Dark Horse Insider Newsletter for weekly strategies specifically designed for parent entrepreneurs. Get cutting-edge tips, fresh insights, and real-world tactics delivered directly to your inbox. https://DarkHorseSchooling.com/Newsletter

    34 min

  3. JAN 4

    Millionaire's Warning: Your Authority Building Strategy Is Backwards | Expert Reveals Why

    Episode Summary In this value-packed episode, manufacturing mogul turned media mastermind Mitch Carson reveals how he built and sold multiple seven-figure businesses by age 28. Learn why traditional authority building trumps social media fame and discover the strategic framework for positioning yourself as an industry leader - even when nobody knows your name. Time Stamps [00:00:00] - Episode Introduction & Guest Background [00:02:44] - What drives serial entrepreneurs to keep starting over [00:05:14] - The mindset shift that changed everything [00:09:00] - How manufacturing experience led to marketing mastery [00:13:00] - Starting with local newspapers for authority building [00:16:30] - The visibility trap most entrepreneurs fall into [00:20:14] - Why books and media coverage matter for credibility [00:26:30] - The Tiffany Box vs Target Box analogy for perceived value [00:29:00] - Action steps for building lasting authority Key Topics Covered Strategic authority building vs social media visibility The three-tier platform strategy for authority building Value-first visibility framework Strategic reinvention blueprint Authority shift framework Resources Mentioned The Wall Street Journal Entrepreneur Magazine Huffington Post Forbes NBC Television Dark Horse Insider Newsletter (https://DarkHorseSchooling.com/Newsletter) YouTube Channel Link (for full interview) Tools & Platforms Discussed Traditional Media Outlets LinkedIn Industry Publications Professional Speaking Stages Podcasting Platforms Local Newspapers Call to Action Subscribe to the Dark Horse Insider Newsletter for weekly digital marketing strategies focused on building real authority. Visit darkhorseschooling.com/newsletter to join. Related Episodes (Note: These would need to be filled in with actual related episodes from your podcast catalog) Episode 476: Doja Cat’s Bold Move & How to Use Authenticity to Get Noticed Episode 411: Digital Marketing For Beginners Social Media Marketing Episode 482: Amplify Your Core Offer Instantly: Harness the Power of Content Marketing Additional Notes This episode is particularly valuable for: Entrepreneurs looking to build credible authority Business owners seeking traditional media coverage Professionals planning strategic reinvention Anyone struggling with the visibility vs value balance For the full video version of this interview and additional resources, visit our YouTube channel (link in show notes). Connect With Us Newsletter: DarkHorseSchooling.com/newsletter YouTube: Full interview available Instagram: @DarkHorseSchooling Twitter: @DarkHorseEnt Guest Contact Information Mitch Carson Current Location: Las Vegas Specialty: Television appearances and publicity Services: Guaranteed television appearances for authority building Website: MitchCarson.com Offer: GetInterviewedGuaranteed.com/MeetWithMitch LinkedIn: @MitchCarsonInstantCelebrity YouTube: @MitchCarsonOfficial Action Steps Sign Up For The Dark Horse Insider Newsletter Identify your primary authority platform Document your expertise and results Create tangible value offerings Build strategic visibility

    32 min
  4. The $40K ROI Email Marketing Secret Big Tech Doesn’t Want You to Know

    12/27/2024

    The $40K ROI Email Marketing Secret Big Tech Doesn’t Want You to Know

    Forget everything you think you know about email marketing. In this game-changing episode, email expert Tonya Brody reveals why the most powerful marketing tool isn't social media, paid ads, or even your website. Learn how she built a nationwide following with just paper and pen before social media existed, and now helps entrepreneurs create genuine connections that convert to sales. Plus, discover why your authenticity is your biggest advantage in the age of AI marketing. Detailed Show Notes: 🎯 What You'll Learn: Why email marketing generates 30-40x ROI when done right [09:45] The "Living Room vs Dance Floor" strategy for authentic connection [03:45] Two proven paths to building your email list from scratch [07:30] How to avoid spam triggers while maintaining engagement [14:30] The exact two-email weekly schedule that drives sales [09:45] 🔥 Key Moments: [02:15] From Celtic Band to Email Marketing Expert [12:15] Creating calls-to-action that people actually want to click [16:45] Using personal stories to stand out in the AI age [18:30] Why authenticity beats automation every time [20:00] Final thoughts and actionable steps 💡 Action Steps: Implement the two-email weekly schedule Review your emails for spam trigger words Add personal stories to your email strategy Create value-first content before selling 🎁 Free Resources: Join the Dark Horse Insider Digital Marketing Newsletter: https://darkhorseschooling.com/newsletter 💡 Connect With Tonya Brody: https://tanyabrodycopywriter.com https://www.linkedin.com/in/tanyabrody/ https://www.instagram.com/tbcopywriter42/ https://www.facebook.com/tanyabrodycopywriter https://twitter.com/harpchicwriter

    21 min
  5. Turn 5 Minutes into a Month of Marketing | Content Multiplication Strategy

    12/19/2024

    Turn 5 Minutes into a Month of Marketing | Content Multiplication Strategy

    Discover how to turn one piece of content into a month of marketing material. Learn the content multiplication strategy that's winning Gen Z and building long-term client relationships.

    23 min
  6. Why Parent Entrepreneurs Create Better Online Courses

    12/09/2024

    Why Parent Entrepreneurs Create Better Online Courses

    https://DarkHorseSchooling.com/Newsletter Struggling to create an online course between soccer practice and bedtime stories? This episode reveals why being a busy parent is actually your secret weapon in course creation. Learn the "Parent-Preneur Course Creation Method" that turns your daily routines into profitable course content. Discover why traditional course creation advice fails, and how successful parent entrepreneurs are using the "Nap Time Strategy" to build six-figure courses during school hours. Plus, get the exact three-step framework for validating, creating, and launching your course without missing a single family dinner. Perfect for busy parents ready to turn their expertise into income without sacrificing their family time. Stop waiting for the "perfect time" to create your course - this episode shows you how to succeed because of your parent life, not despite it.

    26 min
  7. Single Parent Entrepreneurs: 3 Hidden Advantages That Turn Your Daily Struggles Into Business Success

    12/04/2024

    Single Parent Entrepreneurs: 3 Hidden Advantages That Turn Your Daily Struggles Into Business Success

    Struggling to balance single parenthood with entrepreneurial dreams? This episode reveals the Strategic Success Triangle that turns your daily parenting challenges into business advantages. Learn how successful single parent entrepreneurs are building profitable businesses using the Power of Parallel Progress technique. Plus, discover the exact flexible business models that work around your family schedule, not against it. Stop choosing between being a great parent and a successful entrepreneur - this episode shows you how to be both. Perfect for single parents ready to transform their time management superpowers into business success. https://DarkHorseSchooling.com/newsletter

    25 min
  8. Unlock Your Success The Psychology of Habits and the Power of Transformation

    11/28/2024

    Unlock Your Success The Psychology of Habits and the Power of Transformation

    Dive into the urgent and transformative world of habit psychology. Discover the unique habit loops that govern our actions and learn practical, ultra-specific techniques like behavior modification and habit stacking to break free from destructive patterns. With engaging insights into the power of small changes and their compounding effects, you'll equip yourself with useful strategies to unlock profound personal and professional success. Don't miss your chance to redefine your path one powerful habit at a time and learn about building patience for growth in our upcoming episode. https://DarkHorseSchooling.com/Newsletter

    22 min
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5
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About

For hardworking parents seeking side hustles & yearning for the freedom & fulfillment of the digital nomad life. Every week, we dive into the exciting world of side hustles, breaking down flexible and profitable opportunities, and digital marketing strategies, designed for parents navigating family expenses, childcare, and the persistent crunch for time. I am committed to equipping parents with smart strategies to boost their income, regain control over their schedules, and build a life that aligns with their dreams and aspirations. Moreover, this podcast is about more than financial independence—it's about forging a legacy of resilience, creativity, and entrepreneurial spirit for our children to emulate. Join us on this transformative journey and learn how to balance parenting with entrepreneurship. Because being a great parent and a successful digital nomad isn’t a trade-off—it’s the perfect blend for an enriched life. Tune in to The Dark Horse Entrepreneur and discover how parents like you are pioneering the path to financial freedom and personal fulfillment. The Side Hustle podcast for parental solopreneurs! Yes those aspiring digital marketers, entrepreneurs, and ambitious digital nomads seeking to escape the 9 to 5 and build a thriving online business. If you're looking for work from home opportunities, passive income ideas, or innovative business ideas, you've come to the right place! Listen to The Dark Horse Entrepreneur podcast, where we explore the ins and outs of digital marketing, including social media marketing, email marketing, and content marketing, all aimed at helping you make money online. Discover essential digital marketing tutorials and learn from industry experts as they share their knowledge and experience on topics like entrepreneurship, work from home opportunities, and effective side hustles. Whether you're new to the world of digital marketing or struggling with technology, procrastination, or imposter syndrome, our podcast offers practical advice and strategies to overcome these obstacles and achieve success. Don't miss out on valuable tips, tricks, and insider secrets shared by experts in the industry. Tune in now, and take the first step towards becoming a successful digital nomad, mastering the art of making money online, and finally quitting your job to pursue your entrepreneurial dreams. Ready to dive into the world of digital marketing and side hustles? Subscribe NOW! We are talking about Digital Marketing / Entrepreneurship / Business tips and advice in the spirit of Tim Ferris, Garry Vaynerchuk, Ed Mylett, Brooks Castillo, Hollis, Nick Loper, Jordan Lee Dooley and Farnoosh Torabi .

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