Daryna Kulya on OpenPhone's Growth, GTM, and Startups

Join Nate Matherson as he sits down with Daryna Kulya for the sixty-sixth episode of the Optimize podcast. Daryna is the co-founder of OpenPhone, a business phone system designed for startups and small businesses. In our episode today, Nate and Daryna explore OpenPhone's unique go-to-market strategy, including the scrappy tactics used to acquire their first 1,000 customers and how they scaled their content marketing and SEO channels. Daryna also shares insights on the importance of building trust with early customers through exceptional support and the role of press and partnerships in scaling OpenPhone. Listen to hear why she emphasizes the value of word-of-mouth marketing and her thoughts on accelerating it. In this week’s deep dive, listen to Daryna share everything you need to know about OpenPhone's journey from a free beta to a paid product and the lessons learned along the way. Daryna gets tactical, sharing her experiences in Facebook groups, subreddits, and leveraging content to drive growth. Rounding out the episode, Daryna and Nate cover topics like investing in brand-building, the challenges of creating engaging video content, and the future growth strategies for OpenPhone.Closing the episode is our popular lightning round of questions!

Learn More About Daryna Kulya

Daryna Kulya is a Co-Founder of OpenPhone, the world's best business phone.

LinkedIn: https://www.linkedin.com/in/darynakulya