Data Driven Creative, Learning Growth Marketing From Music, Effectiveness of B2C vs B2B Sales

Matt Widdoes is the CEO of Mavan, and has 15+ years of experience working in growth marketing, user acquisition, and business development in the technology and entertainment industries, leading teams in companies such as Red Bull, Zynga, and King. 

In this episode, we talk about the importance of data in marketing and the ethics of data collection for consumers, how data can direct creative ideas and sometimes basic designs get better performance than cool imagery, and why he believes B2C marketing can be more effective than B2B because you’re always selling to humans and ultimately consumers, his experience as a lead singer in a band which developed his growth marketing skills, and how his background in entrepreneurship and picking the right talent to build successful teams lead him to become an angel investor.

Learn more at TheCreativeHaven.com