Data for Growth in Real Estate with John McClelland, Vice President of Research at Coldwell Banker Commercial Premier

This episode of The New World of Consumer Behavior features an interview with John McClelland, Vice President of Research at Coldwell Banker Commercial Premier, fulfilling real estate needs across all of the primary commercial sectors including office, industrial, retail, multifamily, and land.

As the source of Coldwell Banker Premier Realty's statistical, market data and reports, John provides in-depth analyses of current market conditions, past performance, and risk, which allows homeowners, corporations, and developers the ability to make the most educated decisions when selling, developing or purchasing real estate. Previously, John was the research manager for The Ryness Company's Southwest Division, an urban planner with the City of Las Vegas, and a regional economist with RCG Economics.

In this episode, John talks about the current state of the ever-changing conditions in real estate, the specific ways in which his team utilizes data to create in-depth analyses, and the importance of data in validating assumptions with empirical evidence.

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Key Quotes

“There's points in time where you need to take a snapshot of what's occurring at the time in a certain market. You need a good way to archive that and some redundancy because you never want to lose anything. A lot of that data, you cannot replicate it. Unless you can get a DeLorean with a flux capacitor or something it's not gonna happen and it's just gone forever. But it becomes extremely valuable particularly when you're trying to build time series and analyze things in the past and try to find, are there scenarios now that are developing that may look like something in the past.” - John McClelland

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Episode Timestamps

02:02 John’s current role

06:19 How John’s team uses data

12:44 The importance of data

15:53 How data has changed the game

18:57 Data use cases

25:19 Most asked questions in data

35:06 Data dos and don’ts

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Links

Connect with Kat on LinkedIn

Connect with John on LinkedIn