Data is hidden treasure Embark: Travel, Tech and Trust

All travel companies collect a lot of data, but most don’t put it to good use. Who owns the data? And what can travelers get back in return? Listen to data experts from Lufthansa Group and Accenture as they discuss how to mine data to improve operations, revenues, and the customer experience. Learn how to address data governance challenges, get some quick wins and achieve long-term goals. ​