Dave Perriton: How to Turn Your F&I Department Into a Profit Powerhouse

What’s the real secret to crushing it in F&I? Spoiler alert—it’s not about memorizing word tracks or spitting out product features. It’s about people. I sat down with my new friend, Dave Perriton, Regional Vice President at RoadVantage, to dive deep into one of the most misunderstood parts of the car-buying experience—F&I (Finance & Insurance). Now, I know, the moment customers hit the finance office, things can get a little... disconnected. But what if I told you there’s a way to turn that final step into the most seamless, trust-building moment of the entire process?

Here’s what you’ll learn:

• Why 95% of dealerships are making F&I harder than it needs to be (and how you can flip the script).
• The hidden mistakes that make customers feel disconnected right when you’re supposed to be closing the deal.
• How a simple shift in focus—from products to people—can explode your F&I revenue.

This isn’t just theory—these are real, actionable strategies that can make your F&I office the most powerful tool in your dealership’s arsenal. And trust me, you won’t find this stuff in textbooks.

So if you’re looking to level up your dealership’s F&I game and turn your finance department into a customer magnet, this one’s for you. Buckle up, because we’re not just talking business—we’re talking about transforming the way you connect with your customers.

Thanks, Dave Perriton!

If you enjoyed this episode featuring Dave Perriton, support us by clicking the links! 

• Connect with Dave Perriton on Linkedin

Listen to the full episode for insights and context from Dave Perriton

⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! 

Connect with Michael Cirillo

• Connect with Michael on LinkedIn

CLICK HERE to learn more about The Dealer Playbook! 

More Dealers Are Choosing To Partner with FlexDealer

Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.