David vs. Goliath: Justin Ferriman on How Underdog Entrepreneurs Can Overpower Bigger Software Competitors

Justin Ferriman is the founder and former CEO of LearnDash, a platform that he grew from a simple blog to one of the leading solutions in the LMS space through a mixture of aggressive marketing and clever ‘guerilla’ tactics that helped him take on bigger competitors. He’s a non-technical founder who approaches business with a competitive streak that’s seen him go from underdog to top dog in the eLearning industry.

At the height of LearnDash’s success, Justin sold the company at 32% YoY growth with a whopping 76% profit margin. He’s since settled into the role of elite business coach at his company BrightGrowth, where he nurtures and guides the star entrepreneurs of the future.

Thanks to a combination of savvy business instincts, constant content creation, and confident competitiveness, Justin has realized great success. In this episode, we examine the specific strategies and tactics he used to take on bigger competitors with more resources to emerge as the victor.

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Thanks to Justin for joining us and providing such valuable advice about building successful distributed companies. Join us next week with Amir Helzer, the founder of OnTheGoSystems. His company is responsible for WPML, the leading multilingual plugin used by more than a million websites.

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