80 episodes

Dear Art Producer connects the photography and video community with art producers in the advertising community. This podcast introduces you to different art producers, share the stories of their diverse career paths, explore what it means to stay relevant and examine industry topics such as marketing, estimating, directing, websites and more.

Dear Art Producer Heather Elder

    • Arts
    • 4.9 • 44 Ratings

Dear Art Producer connects the photography and video community with art producers in the advertising community. This podcast introduces you to different art producers, share the stories of their diverse career paths, explore what it means to stay relevant and examine industry topics such as marketing, estimating, directing, websites and more.

    Sari Rowe, Exec. Content Producer, Snyder Studio

    Sari Rowe, Exec. Content Producer, Snyder Studio

    Sari Rowe is Executive Content Producer at Snyder Studio and is based in Chicago. She’s got 20 years of integrated production experience.

    Heather and Sari talk about facilitating long-form animation with illustrators, problem-solving and value-engineered productions. They also discuss advice for producers looking to transition, the value of researching, finding new talent and the importance of personal work.

    Visit https://notesfromarepsjournal.com/ or https://www.heatherelder.com/ for more info.

    • 35 min
    Chrissy Borgatta Liuzzi, Sr. Art Producer, Innocean

    Chrissy Borgatta Liuzzi, Sr. Art Producer, Innocean

    Chrissy Borgatta Liuzzi is Sr. Art Producer at Innocean. She’s responsible for print, digital and social media. She’s worked at agencies as well as freelance, so she has a comprehensive knowledge of photography, illustration and multimedia trends and styles.

    Heather and Chrissy talk about the experience from editorial work, being the hub of a team and working with cost control consultants.

    Visit https://notesfromarepsjournal.com/ or https://www.heatherelder.com/ for more info.

    • 39 min
    Aragorn Fenton, Head of Production, Motive

    Aragorn Fenton, Head of Production, Motive

    Aragorn Fenton is Head of Production at Motive in Denver. He works across a wide range of formats, including video, stills and animation. His clients include Mountain Dew, Pepsi, Ruffles, Activa, Horizon, Burger King and Ram.

    They talk about his interest in documentary production and film making. They also discuss how to make production consultants your partners.

    Visit https://notesfromarepsjournal.com/ or https://www.heatherelder.com/ for more info.

    • 44 min
    Sabrina Oliva, Exec. Art Producer, FCB Health

    Sabrina Oliva, Exec. Art Producer, FCB Health

    Sabrina Oliva is an Exec. Art Producer at FCB Health and is based in NYC. Prior to that role, she freelanced for 15 years with numerous advertising agencies in the NY area, including Publicis, Grey and McCann. She worked on many major beauty and luxury brands such as Loreal, Cadillac and Lexus.  

    Visit https://notesfromarepsjournal.com/ or https://www.heatherelder.com/ for more info.

    • 50 min
    Nikki O’Toole, Sr. Art Producer

    Nikki O’Toole, Sr. Art Producer

    Nikki O’Toole is a Sr. Art Producer based in Los Angeles. She has been working in the art and photography industries for nearly 20 years as a photo director, art director, photo producer, studio manager, agent and art producer.

    They talk about the art producer role and the rise in integrated projects. They also discuss aligning on budgets, working with production consultants and developing treatments.

    Visit https://notesfromarepsjournal.com/ or https://www.heatherelder.com/ for more info.

    • 40 min
    Kat Tushim, Creative Director, Upshot

    Kat Tushim, Creative Director, Upshot

    Kat Tushim is a Creative Director at the Chicago-based marketing agency Upshot as well as a board member for True Chicago.

    Heather and Kat talk about changes in marketing and advertising, the value of in-person collaboration and shoot culture. They also discuss equity in representation in imagery and storylines and what is required on both the agency and client side to tell successful brand stories.

    Visit https://notesfromarepsjournal.com/ or https://www.heatherelder.com/ for more info.

    • 39 min

Customer Reviews

4.9 out of 5
44 Ratings

44 Ratings

Bgrax ,

Great show

Spent 30 years working in the camera department of motion production. Know and met plenty of ad agency people over those years. This show is awesome. Thank you. Bill Gray

dwstinson ,

Very informative

Lots of compelling interviews and relevant information for commercial photographers!

monseygirlmama ,

Incredibly wide-ranging and informative

I can’t recommend this podcast highly enough to photographers at all stages of their commercial / editorial career - especially those of us who are just trying to break in. Heather Elder’s deep knowledge of the business doesn’t keep her from asking the basic questions we all would love to know, and it’s still very informative for those who have been on the inside for much longer. I’m learning so much from each interview! Hope it continues!

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