132 episodes

Are you a product manager or business leader who has questions about how to develop and implement successful business strategies? If so, then you’ve come to the right place! Dear Strategy is an award-winning blog and podcast that is dedicated to providing education and advice on the subjects of product and business strategy. Brought to you by the experts at Strategy Generation Company, each episode features user-submitted questions and real-life business stories that are analyzed, explained, and turned into practical, real-world advice that you can take back and use directly on the job!

Be sure to visit us at dearstrategy.net for more great content, including a full blog post that goes along with every episode!

Dear Strategy Bob Caporale | Strategy Generation Company

    • Business
    • 4.9 • 11 Ratings

Are you a product manager or business leader who has questions about how to develop and implement successful business strategies? If so, then you’ve come to the right place! Dear Strategy is an award-winning blog and podcast that is dedicated to providing education and advice on the subjects of product and business strategy. Brought to you by the experts at Strategy Generation Company, each episode features user-submitted questions and real-life business stories that are analyzed, explained, and turned into practical, real-world advice that you can take back and use directly on the job!

Be sure to visit us at dearstrategy.net for more great content, including a full blog post that goes along with every episode!

    Dear Strategy 132: How to Approach Customer Segmentation

    Dear Strategy 132: How to Approach Customer Segmentation

    On this episode of Dear Strategy, we talk about the process of customer segmentation – discussing how it is defined, what it is used for, and how you can perform segmentation for your own strategic planning process.
    Visit our Blog to read the full post that goes along with this episode.
    Subscribe to Our Mailing List to stay up to date on all the latest episodes.
    If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

    • 16 min
    How Ego Eats Strategy For Breakfast

    How Ego Eats Strategy For Breakfast

    On this episode of Dear Strategy, we talk about the concept of “strategic arrogance” – describing what it is, why it can be so dangerous, and how you can keep it out of your own strategic process.
    Visit our Blog to read the full post that goes along with this episode.
    Subscribe to Our Mailing List to stay up to date on all the latest episodes.
    If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

    • 17 min
    How To Differentiate Between a Product Strategy and a Go-To-Market Plan

    How To Differentiate Between a Product Strategy and a Go-To-Market Plan

    On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony.
    Key Takeaways:
    A product strategy and a go-to-market plan are two distinctly different, yet very much coordinated planning tools. A go-to-market plan is a dynamic and continuous plan that exists throughout a product’s entire lifecycle and not just at product launch. Your product strategy should provide direction on your product’s over-arching business goals and initiatives, whereas your go-to-market plan should provide more specific details on your product’s target customers, value proposition, positioning, and marketing mix (product, price, promotion, and placement) roadmaps. Visit Our Blog to read the full post that goes along with this episode.
    Subscribe to Our Mailing List to stay up to date on all the latest episodes.
    If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

    • 23 min
    How To Align Your Product Strategy to Your Corporate Messaging

    How To Align Your Product Strategy to Your Corporate Messaging

    On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist.
    Key Takeaways:
    If you are a corporate leader, make sure that your corporate strategy exists and is clearly communicated. If you are a product manager or business unit leader, make sure that you have a firm understanding of what your corporate strategy really is. Be open to having honest discussions about whether your product-level goals and strategies are truly aligned with the values that your company claims to embrace. Visit Our Blog to read the full post that goes along with this episode.
    Subscribe to Our Mailing List to stay up to date on all the latest episodes.
    If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

    • 29 min
    The Key to Strategic Success

    The Key to Strategic Success

    On this episode of Dear Strategy, we answer the following question…
    Dear Strategy:
    “What is the single most important common element that you see in successful strategy executions?”
    *** We also share a very special announcement, related to this question, about the future strategy of our show! ***
    Visit our Blog to read the full post that goes along with this episode.
    Subscribe to Our Mailing List to stay up to date on all the latest episodes.
    If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

    • 19 min
    The True Value Proposition of College

    The True Value Proposition of College

    On this episode of Dear Strategy, we talk about the true value proposition of college. Given the outrageous prices, coupled with the fact that many students aren’t coming out of college with all the tools they need to be successful in their chosen fields of study, it’s hard to see how there is any real value proposition left here at all. And, yet, people keep paying. So what’s really going on here? We’ll talk it all through, from a strategic standpoint of course!
    Visit our Blog to read the full post that goes along with this episode.
    Subscribe to Our Mailing List to stay up to date on all the latest episodes.
    If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at https://strategygeneration.com

    • 14 min

Customer Reviews

4.9 out of 5
11 Ratings

11 Ratings

JimmyLou11 ,

Real Questions Answered

Love this podcast. The best part is that Bob answers real questions, and delivers great advice that I can take back to my job immediately.

Abrooke726 ,

Insights...

Looking for someone who can offer an array of insight ... Bob Caporale has formated this podcast to offer listeners insights based on expereince. His tools and methods really benefit those looking for successful strategies when it comes to product management. Great listen!

Groanamation ,

Down To Earth

Strategy can be a difficult subject to comprehend, but this show makes it seem easy. I love the Q&A format and the down to earth approach of the host. This one is a definite “must subscribe!”

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