Debugging Division: The Architecture of Bridge-Building Social Media

Today we are bringing you a conversation featuring one technologist who is rethinking and reshaping social media—to build platforms that spark empathy and joy, not division and hate.

Vardon Hamdiu is the co-founder and head of Sparkable, a young nonprofit organization that builds a social media platform aimed at bridging divides.

Growing up immersed in diverse cultures, Vardon has always been a bridge-builder who navigates between worlds. His family history has exposed him to the devastating consequences of communication breakdowns between ethnic communities and the outbreak of war. These experiences have profoundly shaped his understanding of the importance of empathy and social cohesion.

Over the past decade, Vardon has worked on the communications team of a Swiss President, studied to become a teacher, spent an exchange semester in South Africa, and engaged with refugees facing often traumatic circumstances. These experiences made him acutely aware of the enormous disconnect between the information we consume online and the lived realities of many people around the globe. He became deeply passionate about exploring why today’s social media platforms are often dysfunctional and how these powerful systems, which govern our collective attention, could be constructed differently. Driven by this vision, he made the pivotal decision to quit his job, drop out of his studies, and launch Sparkable, aiming to foster a healthier online environment.