Decarbonizing Ammonia | Karen Baert - Co-Founder and CEO of Ammobia

Built for Earth

Ammobia is enabling low cost clean ammonia production through their Haber-Bosch 2.0 technology - a low-capex, flexible ammonia production process.

Karen Baert founded Ammobia in 2022 during her time at Stanford’s Graduate School of Business. Previously, she spent time with Breakthrough Energy Ventures, the GSB Impact Fund, Bain Consulting, and multiple climate tech startups include Germany-based energy startup GWAdriga and US-based Redwood Materials. 

In this episode we cover...

[1:15] Why Ammonia is the “beer” of the energy transition

[6:10] How ammonia is an enabler of the hydrogen economy

[8:45] How Ammobia synthesizes hydrogen and nitrogen 

[12:45] How Ammobia uses the Le Chatelier principle

[14:35] How Ammobia reduces costs by 2x

[15:35] How Ammobia will scale up their production 

[19:10] Ammonia’s GTM approach 

[22:50] How farmers apply ammonia directly as a fertilizer

[24:40] The downsides of ammonia and how we can mitigate them

[29:40] What Karen has learned in the process of starting Ammobia

[33:25] What the future looks like for Ammobia

[38:50] Karen’s advice for aspiring climate contributors

[41:15] Karen, the Queen of Type 2 fun

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This episode was recorded on November 22, 2024.

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