Decentralizing the food system with a steward-owned sales platform for farmers with Pete Russell of Ooooby

Pete Russell used his experience in the food industry to design Ooooby, a sales platform for farmers to sell directly to the public. Their goal is to put local, ecologically sound growers back at the heart of the food system. Ooooby integrates all the apps one would use to build an online farm store into their software to simplify the process for farmers and offer a seamless experience for the customer.

The platform has been available in Australia, New Zealand and the UK and is now becoming available in North America. One of the ways they keep the platform true to its values is by steward ownership- where the people who work for the company and the users all have buy-in. Learn how it works in this week’s podcast interview!

Connect With Guest:

Website: www.ooooby.com

Instagram: @oooobyhq

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There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. From start-up market farms to complex and scaled-up CSAs, GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, and you’re eligible to join the co-op and become a member-owner after your first sale. Visit grownby.com to get started.

Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.

Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

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